yachting pages meet the team

I used to be a Property Manager in Sydney managing commercial assets. A couple of tenants brought a bottle of Champagne as a Christmas gift. The owner heard the tenants coming into the office and he was astounded as it had never happened in his 30 + years of experience. It proved that issues can always be positively resolved when you have the right state of mind. It is all about your attitude and putting yourself in other’s people shoes.

When there is a will, there is a way. Determination brings you to the top. It may take time but you will eventually get there as the road to success is always under construction.

Feeling superior because of a status. I truly dislike professionals who feel they can disrespect or take advantage of someone simply because of a title. Working as a team and being humble are crucial elements for long-term success, maintaining relationships and coming up with creative ideas.

SPORTS AND NATURE

“I adore snowboarding and the fresh mountain air: it teaches me to get up when I fall, literally and metaphorically. The panorama of the snow and mountains with a blue sky gives me a greater respect and appreciation of nature. In addition, I enjoy riding my motorbike along the coast and in the mountains, it allows me the freedom to explore and gaze at stunning viewpoints. Lastly, I have a soft spot for sports cars: the sound, the sensation and the speed. There is a certain feeling that can only be experienced racing for the first time on a track. I am grateful to experience these adventures in such beautiful areas.”

Head of Accounts

Certification : Master UK Degree in International Accounting Finance Strategy; BA (English Literature); Business & Management qualification: ACCA qualification. Experience : 4 years of Business Management; 10 years Accounting & Finance. Languages : English and Chinese.

Martina is the ultimate multi-tasking centre at JMS. Fluent in three languages and educated at an International School in the Netherlands, her unique skillset, character and experience has benefited a number of multi-national companies including British Telecom, HP and ING.

Today, it’s at JMS where Martina really gets to juggle the excellence, working on everything from translations, logistics, administration and planning for the considerable amount of travel required by JMS Yacht Managers and Directors.

“You might expect me to come up with something from the big corporate days, but honestly I think it has to be working with Franc setting up JMS in what was then a small basement office opposite a bakery. There were some amazing hurdles to get over but the beauty of it was always having a fresh croissant on our doorstep every morning!”

“Orange is the new Black. I love Orange, I love Holland – I am even proud to wear an orange dress from time to time 😉”

Driving to Monaco and getting a fine for fast driving??!!

🙃….but thats not what you mean by a prof gripe I guess, lol.

Well, French Administration really annoys me, but that’s part of my job.

“If it keeps me fit and it’s outdoors then I love it – running, mountain biking, swimming and especially canyoning. And where we live in the South of France there are some fantastic places to go canyoning. Real adrenaline rush stuff. “I guess what thrills me, what makes me feel alive is being out there in it with nature and people and different cultures, different languages. That’s the variety of life. The fun of it. I recently bought a house in a little village down here in the South of France and I love it, the countryside around us, the beaches, the nature and we are right next to the most amazing ice-cream shop in the world. Dee-lish!”

Arne Jansson

• Experience : 20 years yachting
• Languages : English, Swedish
• Certifications: Masters ticket

Carola has 9 years of expertise in naval architecture and marine engineering.

Let’s dive into her incredible journey !

Born in Genoa, Italy, Carola’s passion for the water began early through years of dedicated swimming.

Fluent in Italian, English, German, and French, Carola’s linguistic prowess reflects her passion for connecting with diverse maritime communities.

Her journey started at RINA Classification Society, where she conducted surveys and refits on yachts between Tuscany and the South of France. Yachting became her first love.

In 2018, Carola joined Lloyd’s Register, overseeing five shipyards in Tuscany as a site surveyor and project manager for new build yachts and passenger vessels. An opportunity to witness the entire delivery process, bridging the gap between owners and shipyards.

In 2020, she returned to Genoa as LR team leader, steering a team of three surveyors in the construction of Seabourn project. Two luxury expedition sister ships, navigating the complexities of DP and Polar Code compliance at T. Mariotti shipyard.

I was very happy when, after the delivery of the last big NB project, both shipyard and Owner were thankful and recognised that I had been helpful and contributed to the successful delivery of the vessel, also because of continuous efforts to keep open and positive communication between all parties, I was proud to hear my work was an added value.

Be here now. A gentle self-reminder to avoid multitasking inclination and allow people around me to have 100% of my attention.

Arrogance, prevarication and bad manners in general. There is nothing that cannot be said with a smile and kindness.

• Experience : 20 years – RYA/MCA Yachtmaster Offshore (sail), RYA Cruising Instructor (sail)
• Languages :English (native) French

We are thrilled to introduce you to Ramon, our newest addition to the fleet team support. Ramon brings a wealth of experience and passion for the sea.

Ramon has been navigating the waters of the yachting world since 2017, bringing 7 years of expertise to our team. From his beginnings as a deckhand to achieving the title of Chief Mate on ships up to 1600 GT, Ramon’s journey is as inspiring as it gets.

Fluent in English, Catalan, and Spanish, Ramon adds a multilingual flair to our team, ensuring smooth communication across borders and seas.

Despite facing a major back injury, Ramon’s determination and resilience shone bright as he fought his way back to the deck, proving himself as a true sailor and earning the role of Chief Mate. His mantra, “An hour of planning can save you ten hours of doing,” reflects his dedication to excellence.

Ramon firmly believes in the power of teamwork. For him, collaboration and support are not just buzzwords but essential elements for success in any endeavour.

When he’s not navigating the seas, you can find Ramon hitting the waves for a surfing session, enjoying a leisurely sail with friends, or exploring the mountains on a hiking adventure.

With professional degrees in Sea Transport and supervision of ship machinery and installations, Ramon’s expertise extends beyond the waves. From his first position as a deckhand on a sailing yacht to serving as a Chief Officer and Project Manager, his journey has been nothing short of remarkable.

As he embarks on his first shore-side job, Ramon brings with him a wealth of sea-faring wisdom and a fresh perspective to our team.

After experiencing a major back injury while working as a deckhand, I worked hard for 18 months to be fit again and fulfil my days as a sailor and become a Chief Mate on ships up to 1600 GT.

An hour of planning can save you ten hours of doing

“Lack of teamwork”, for me it is essential to work as a team and support each other no matter what role you have.

SURF, SAILING, HIKING

Lucia badano, fleet manager, dpa & project manager (refit + new construction).

• Experience : 20+ Years
• Languages : Italian, English, German & Spanish
• Certificates : Naval Architect with certification in ISM, ISPS, MLC, Environmental

Lucia has worked most of her career in the yachting environment. As surveyor for RINA, Lloyds’ Register, Cayman Island and Isle of Man she dealt with all you can imagine in our business. From Plan Approval to new construction surveyor and existing ship surveyor.

“Speed, being it motorcycles, skiing or cars… my passion is to feel the power to accelerate and get rid of the rest… Downhill from the slopes or driving up a mountain in the curves. On the other hand, I love my peace and rest. Working in my garden or cuddling my cats.”

Luca Mastrogiovanni

• Experience : 14 years
• Languages : Italian, English and French

Fluent in English, French and Italian, Luca has a strong interest in sustainability and innovation. In the past, Luca was a Captain Engineer on MY Noga and MY Sabbia which included a wide range of responsibilities such as defining the right type of vessel and shipyard, supervising the construction including the commissioning and technical acceptance and in charge of the technical decisions.

Memento Audere Semper – Gabriele D’Annunzio, 1918

 The lack of respect. Everyone deserves respect regardless of his role or status.

Motorbike racing on track, Dog training and Hard Hard Rock Music!

Tom vannieuwenhuyse.

• Experience : 11 years SEAGOING
• Languages : English, Spanish, French, Portuguese, Flemish (Dutch)

After sixth form she left to start her yachting journey which began in Palma. After several satisfying years of working her way up to second stew, Hannah decided to make the transition to land life.

Don’t wish for it, work for it.

 Ego’s and bad customer service. No thank you!

TRAVEL, MY FURBABY

“Did you know there’s girls out there that serve drinks on yachts and travel the world”. Moments later I had booked my STCW and left for Palma.

Whether it was swiffering a window looking out onto the ocean, stepping off on a fuel dock, or getting some down time in some really cool places, it all added to the global tick list and I loved that! It was also important for me to do some independent travelling so me and my partner bought a campervan (sleeping in another small space) to see some new sights and then booked some flights to Japan, New Zealand and Australia.

• Experience : Yachting – 7 years

I was probably one of the first woman to gain an unlimited DPO certificate. I have worked on many different vessels: supply, survey, DSV, cable layers, salvage and flotels and for companies such as Stolt Offshore (now Subsea 7), Smit International and Prosafe.

In 2003 I came ashore and moved to The Netherlands. For the last 17 years I have worked in QSHE Dept for two Dutch Shipping companies, these being general cargo vessels. I was DPA, CSO and carried out the usual tasks related to this function: internal audits – vessels and office, ISM, ISPS, MLC , implementation of international and national regulations, accident investigation and more!

I was probably one of the first woman to gain an unlimited DPO certificate. I have worked on different vessels: supply, survey, DSV, cable layers, salvage and flotels and for companies such as Stolt Offshore (now Subsea 7), Smit International and Prosafe.

Miquel Sole Rebull

• Experience : 10 years in maritime industry
• Languages : English, Catalan, French and Spanish. Miquel also has a fair understanding of Dutch

Born in Cambrils in Catalonia Miquel is currently living in the beautiful Tarragona area.

Miquel brings with him and incredible level of hands-on technical knowledge and a long list of academic qualifications; with two bachelor’s degrees: in Ship Systems & Propulsion, and in Nautical Science.  In addition, Miquel also has two master’s degrees in Marine Engineering and in Naval Architecture & Ocean Engineering.

His passion for the sea began at a very young age. Miquel started sailing on a small single-handed dinghy (Optimist) when he was only 8 years old. He then moved to the vaurien class. Miquel has been in many ranks and positions both onboard and ashore. From Cadet to Technical Superintendent. His first position on board was on a fishing trawler as a deckhand. A lot of hard work but rewarding!

Well-travelled, Miquel has cruised the Med, the Caribbean, the Atlantic, the North Sea, the Guld of Mexico, the Black Sea and the Japan sea. His favourite spot is the Marina port Tarraco, the unknown pearl of the Mediterranean Sea.

James Kirby

• Experience :16 years from deckhand to Captain & 1 year as a Yacht Manager
• Languages : English and Spanish, basic French and Italian

” I love watching and playing football. Although I do not play as much as I’d like to anymore, football has always been a huge passion of mine. Other past times include the gym, exercising and being outdoors. Being in a good routine and working out helps encourage a positive mentality which I can translate into other aspects of my day-to-day activities.”

“Spending time with friends and family is also an important part of my life. Having great people around you and being able to have a good laugh is vital!”

With every opportunity I have had, whether it be abroad or on home soil, I have tried to get out on the sea and soak in the endless ocean and calmness of the waves. I am an avid traveller and recently was lucky enough to spend a week in Malta with roasting hot weather and beautiful seas, easily my favourite travel destination thus far.

I was previously working for a large international fashion retailer Boohoo, and enjoyed the experience thoroughly. It really helped to grow my passion for the industry and my own creativity with style.

Dimitris Frosynos

For the past 20 years I managed to expand my small company to new industrial niche markets as well as to turn the family business to a vertically integrated firm. Furthermore, I enjoyed a lot being responsible for the CRM implementation and advancement of plans and strategies, retaining existing customers and gaining new ones, and carrying out tasks related to project management and internal audits as a safety and health engineer.

I adore walking with my family in the Great Wood area of the wonderful Stanmer Park. There are a lot of different routes that explore glorious woods spread around the park. After appreciating the fresh air and feeling the importance of nature we are having enjoyable moments into the heart of the pretty village of Stanmer with its church and tea rooms.

Apart from walks, I enjoy playing the piano which is actually a great motive for inviting my friends and singing together on Saturday nights.

Lucas Jarman

Based in Brighton, Lucas grew up surrounded by the sea, making his transition to the yachting industry a natural fit. A business management graduate from Liverpool John Moores University, his journey from a paper route to a Finance Assistant role in Horsham, West Sussex, showcases his dedication and determination.

Lucas’s proudest professional moment was graduating from university and landing his first finance role, setting the stage for a promising career. His mantra? “Every day is a new opportunity to do something amazing, go for it!”

Lucas values effective communication in a team and believes it’s the key to success in any industry. Outside of work, he cherishes spending time with family, often travelling to Spain to enjoy the sunshine and delicious Spanish cuisine.

Now with a young daughter and a partner who is still active in yachting as Senior Crew, she has settled in the Channel Island of Guernsey where she is looking forward to continuing and progressing her shore side career in recruitment.

JMS Yachting Panorama Building C 57 Rue Grimaldi 98000, Monaco Tel: +377 97 70 01 73 Email: [email protected]

JMS Yachting USA 1019 S.E. 17th Street Fort Lauderdale ,Florida 33316 USA Tel: +1 954 533 5428 Email: [email protected]

Yacht Management & Crew Services

• Company Profile
• Meet the Team

Sales Director

Rockport, ME, US Cell : 1-207-518-8177 Office : 1-207-236-2383

Jim Payne, a founding partner of Cannell, Payne and Paige has nearly 60 years in the marine industry. Specializing in traditional wood and fiberglass boats, Jim has extensive experience in professional sailing, boat building and brokerage. When he’s not in the office, Jim spends his summers sailing the waters of Downeast Maine, and his winters maintaining his Ohlson 37 sloop, KRISTIN.

Certification:

Meet the Team at Java Yachting

Our team of instructors, translators and captains have more than 60 years experience between them, and are ready to help you achieve your sailing goals. We teach in both English Mandarin and Thai, and are dedicated to ensuring the quality of what we offer.  All of us are keen sailors in our own right, constantly challenging ourselves and updating our knowledge in order to maintain a dynamic atmosphere.

Our wide range of interests and experience in the sailing world include cruising, racing, deliveries, teaching, and anything from dinghy sailing to the commercial shipping industry.  We are happy to offer advice on any area that may be of interest.

Sailing, racing and watersports are our passion - let us share them with you.

Meet Our Team

Our team of instructors, translators and captains have more than 60 years of experience between them and are ready to help you achieve your sailing goals..

John Coffin

Instructor (Sail)

Captain Assistant

Office Manager

General Manager

Our team of instructors, translators and captains have more than 60 years experience between them, and are ready to help you achieve your sailing goals. We teach in both English, Mandarin and Thai, and are dedicated to ensuring the quality of what we offer.  All of us are keen sailors in our own right, constantly challenging ourselves and updating our knowledge in order to maintain a dynamic atmosphere.

Our wide range of interests and experience in the sailing world include cruising, racing, deliveries, teaching, and anything from dinghy sailing to the commercial shipping industry. We are happy to offer advice on any area that may be of interest.

Sailing, racing and watersports are our passion - let us share them with you.

presentations in digital marketing

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Blog Business 12 Marketing Presentation Examples for You

12 Marketing Presentation Examples for You

Written by: Danesh Ramuthi Nov 29, 2023

Crafting an effective marketing presentation is essential in today’s competitive business landscape. A marketing presentation, fundamentally, is a dynamic communication tool utilized by businesses to present their marketing ideas, strategies, goals and achievements to a specific target audience.

Typically, this involves presenting a marketing plan, showcasing marketing campaign initiatives, or highlighting the success of a marketing strategy through engaging stories and compelling data.

Well, if you are wondering how you can create your own marketing presentation then worry not.

With Venngage presentation maker and their customizable marketing presentation templates , you can take these ideas and mold them into your own successful business narrative. These professionally designed presentation templates are visually appealing and easy to use, ensuring that your marketing presentations not only inform but also engage your audience. 

Click to jump ahead:

12 marketing presentation example

How to create an effective marketing presentation.

• How to present a marketing plan
• Wrapping up 

In business communication, marketing presentations stand out as a pivotal means of sharing ideas and strategies. A prime example of a marketing presentation vividly demonstrates how to effectively communicate a company’s marketing strategy, objectives and achievements.

Let’s look at a few examples of marketing presentations and how they can cater to different scenarios.  

Marketing strategy presentation example

A stellar marketing strategy presentation example showcases the intricate planning and execution of a company’s marketing efforts. It begins by defining the target market and the unique challenges it presents. The presentation then outlines the key marketing objectives and the strategies devised to meet them.

Emphasizing on the unique selling point of the product or service, it weaves an engaging story that resonates with the potential customers. The use of real-life examples and data-driven results adds credibility and helps in presenting a compelling case.

They also highlight how to effectively use marketing channels and digital tools to maximize reach and impact.

The key takeaway from such a presentation is not just the strategy itself, but how it is communicated to ensure the audience understands and remembers the key messages, aligning with the overall business goals.

Marketing plan presentation example

A marketing plan presentation example is a comprehensive deck that outlines a company’s roadmap for marketing success.

It starts with an analysis of the current market conditions, identifying potential customers, and discussing contemporary trends.

The presentation then delves into the specifics of the marketing plan, detailing the marketing channels to be used, the marketing budget and the timeline for implementation. It provides insights into the unique value proposition of the product or service and how it will be communicated to the target audience.

The use of powerful visual elements and bullet points helps in presenting complex information in an easily digestible format. This type of presentation also often includes a timeline slide to give the audience a clear sense of the plan’s progression.

The objective is to present a clear, actionable plan that aligns with the company’s overall business goals and to persuade the audience of its potential success.

Digital marketing presentation example

In a digital marketing presentation example, the focus shifts to how digital channels can be leveraged to achieve marketing objectives.

This presentation type is visually appealing and uses design elements that resonate with digital trends. It begins by outlining the digital marketing strategy, including SEO, social media, email marketing and content marketing.

The presentation shows how these digital channels can be utilized to reach a broader audience, create awareness and drive engagement. It includes real-life examples of successful digital marketing campaigns, highlighting key takeaways and the impact on business growth. The presentation also discusses the importance of analyzing data to refine marketing efforts continually.

A digital marketing presentation is an engaging and informative tool, providing key insights into how digital channels can be effectively utilized for a successful marketing campaign.

It leaves the audience with a clear understanding of the digital marketing landscape and the company’s approach to harnessing its potential.

Social media marketing presentation example

A social media marketing presentation example focuses on illustrating a company’s strategy for leveraging social media platforms to enhance its marketing efforts. Usually, this type of presentation begins by highlighting the importance of social media in contemporary marketing and how it can be a powerful tool to reach potential customers and create engagement.

It showcases the specific social media channels the company plans to use, tailored to the target audience and the unique selling points of the product or service. The presentation further delves into content strategy, including the types of posts, frequency and engagement tactics.

Real-life examples of successful social media campaigns are often included to provide inspiration and demonstrate practical applications.

Key performance indicators and methods for measuring the success of social media efforts are also discussed, emphasizing the need for data-driven strategies.

Marketing campaign presentation example

A marketing campaign presentation example is a detailed display of a company’s planned or executed marketing campaign. It starts by setting the scene with the campaign’s background, objectives and target market.

The presentation then unfolds the campaign’s key message and the unique value proposition it offers to the target audience. It outlines the various marketing channels and tactics used, such as digital advertising, press releases or influencer collaborations, providing a comprehensive view of the campaign’s approach.

The use of engaging stories and visual elements , like graphics and videos, makes the presentation both captivating and memorable. This example also includes a section on the budget and resources allocated for the campaign, offering a realistic view of the campaign’s scope.

Key takeaways and predicted outcomes, based on market analysis or previous campaigns, are highlighted to give the audience an understanding of the expected impact and success metrics of the campaign.

Creating an effective marketing presentation involves a series of well-thought-out steps to ensure that your message resonates with your audience. Here’s a step-by-step guide:

• Seize your audience’s attention : Begin your presentation by addressing the audience’s main concerns or pain points. Ask dramatic, thought-provoking questions to ignite emotions and engage your audience from the start​​.
• Promise something and deliver it : Make clear promises about what your presentation will deliver. This could be solutions to problems, new insights or actionable strategies. Ensure that you fulfill these promises throughout your presentation​​.
• Tell an engaging story backed by data : Use storytelling to make your content relatable and personal. Introduce real-life examples or scenarios and support them with solid data to add credibility​​.
• Have less slide content rather than more : Avoid overloading your slides with text. Keep content concise and support your speech with key points, visuals and high-quality images. Using multiple slides with relevant images can help maintain audience attention​​.
• Use humor wisely : Lighten the mood by incorporating appropriate humor through witty wordplay, GIFs or memes, ensuring it’s relevant and not distracting​​.
• Conclude with a clear call to action (CTA) : At the end of your presentation, reiterate the key points and instruct your audience on the next steps or actions they should take. This could involve asking questions, applying the information provided, or engaging in further discussion​​.

Read Also: 12 Best Presentation Software for 2023

How to present a marketing plan?

Presenting a marketing plan effectively is a key step in communicating your strategies and aligning your team towards common goals. Here’s a comprehensive guide to crafting an effective marketing plan presentation:

• Executive summary : Begin with a concise overview of the marketing plan, highlighting key objectives, target market and strategies​​.
• Market analysis : Present detailed market analysis including size, trends, customer segments and competitive landscape, supported by data and research​​.
• Marketing objectives : State clear, SMART marketing objectives, aligning them with overall business goals​​.
• Target market and buyer persona : Describe target market segments and buyer personas, detailing demographic, psychographic and behavioral characteristics​​.
• Competitive analysis : Analyze main competitors, their strengths, weaknesses, market share and key differentiators​​.
• Marketing strategies : Outline key marketing strategies for product positioning, pricing, distribution, promotion and branding​​.
• Action plan and timeline : Present a detailed action plan with specific tactics, activities and timelines​​.
• Budget and resource allocation : Provide an overview of the marketing budget and its allocation across various activities​​.
• Performance measurement and KPI : Highlight key performance indicators to measure the success of the marketing plan​​.
• Conclusion and next steps : Summarize main points, key takeaways and outline next steps in the implementation process​

Related: 8 Types of Presentations You Should Know [+Examples & Tips]

Wrapping up

I hope you’ve gained valuable insights and inspiration from this article to elevate your own marketing efforts. From the intricacies of a marketing strategy presentation to the creative approaches in digital and social media marketing, each example serves not just as a guide, but as a springboard for your own innovative ideas.

The steps to creating an effective marketing presentation and presenting a marketing plan underscore the importance of structure, storytelling and audience engagement. These are your tools to transform data and strategies into compelling narratives that resonate with your audience.

Use these examples, tips and tools to create presentations that effectively showcase your marketing ideas and strategies. Let your presentations be the window through which stakeholders view your vision and commitment to excellence.

As you step forward to apply these learnings, remember the power of professional and visually appealing presentations.

Venngage presentation maker and their customizable marketing presentation templates offer a variety of options to suit your unique marketing needs. These tools are designed to help you craft presentations that are not only informative but also aesthetically engaging, ensuring your message is both seen and remembered.

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How to Create an Effective Marketing Presentation [Plus Templates]

Written by: Brian Nuckols

Whether you're a writer, marketing professional or anyone on the frontlines of creating front-facing business communications , learning to create effective and clear marketing presentations is a crucial skill. 

There are many use cases for a well-structured, clear marketing presentation. Some of the most common include:

• Speaking at a conference or networking event 
• Pitching company leadership on a new campaign or initiative 
• Presenting a webinar for existing or potential customers 
• Creating/repurposing content for platforms like SlideShare

Whatever the use case, there are four underlying strategies that are central to effective and clear marketing presentations.

• Make your presentation about your audience 
• Create value quickly 
• Tell an engaging story 
• Use the right design principles

When you’re ready to dive in, Visme is a tool that helps non-designers create stunning marketing presentations . 

One of the benefits you get from saving time and resources that would typically go into designing the presentation is that you can spend more time on strategy and preparing impactful messages. 

However, if you’re happy with your messaging and ready to start designing, that’s great!  We have tons of engaging and fully customizable slides to get you started.

Head over to our template library and get started right now! 

Also, here’s a short selection of 8 easy-to-edit marketing presentation templates you can edit, share and download with Visme. View more templates below:

In the meantime, we’ll transition to exploring each of these strategies in depth. 

Additionally, we are going to explore how you can streamline the process of creating visually stunning and profitable marketing presentations by using just the right design principles throughout your slideshow. 

Hey marketers! Need to create scroll-stopping visual content fast?

• Transform your visual content with Visme’s easy-to-use content creation platform
• Produce beautiful, effective marketing content quickly even without an extensive design skillset
• Inspire your sales team to create their own content with branded templates for easy customization

Sign up. It’s free.

Make Your Marketing Presentation About Your Audience

The first strategy that’s important when it comes to creating effective and clear marketing presentations is to make the presentation about your audience. 

Ready to create slides with impact? Use the agenda slide below. 

Cultivate Empathy

One thing you can do when preparing to make your presentation about your audience is connect with them empathically. 

What is empathy?   According to the design firm IDEO empathy is a “deep understanding of the problems and realities of the people you are designing for.”

In our case, we’re designing a presentation for our existing and ideal audience. 

As a more general definition, empathy allows us to see the world from another's point of view. To understand, feel and experience the world from the audience's perspective . 

This is useful because when we’re able to imagine the world from a different perspective we can brainstorm new, interesting and valuable messages to include in our presentation. 

Once you’ve brainstormed these messages, you can showcase them with the slides in this template below. 

While we can never fully experience things from the perspective of our audience, we can use strategies and tactics to get as close as possible.   

Most importantly, we have to agree to put aside our own preconceived beliefs in an effort to understand the needs and ideas of others. 

This is an important first step to creating your marketing presentation because it helps set the tone for your presentation.

When you’re ready to connect with your audience use the pros & cons slide from our Simple presentation theme. 

Understand Your Audience’s Environment

The first step in connecting more emphatically with your audience is to consider the environment that they’ll experience your presentation in. 

How will the average audience member be interacting with your presentation? Will they be watching at home or at work? Is attendance mandatory or did they choose to be there?   

By answering these questions we are  able to put ourselves in the position of the audience member and make sure we don’t have blindspots as presenters. 

After spending some time connecting with the environment of your audience, translate your insights into your marketing presentation using the template below. 

Understand Your Audience’s Needs

Another great strategy to uncover a deeper layer of understanding about your audience is to tap into their core emotional and physical needs.  

As the presenter, you have a different set of expectations, desires and questions about the subject matter you’re presenting on than the audience does.

One of the best ways to connect with your audience's core emotional needs is to give them a plausible vision of a better life. 

Once you’ve connected with the core emotional needs of your audience, use the process model slide in our Creative presentation theme to share your ideas. 

By focusing on the audience’s side of the story you can unlock new ideas, topics and messaging opportunities.

Create Journey Maps  

One of the first things you can do when brainstorming content for a marketing presentation is to understand the various steps a potential customer or prospect has to pass through before reaching their goal with your company.

This is invaluable information to know when setting out to create the content that's going inside your marketing presentation. 

It helps us to understand the motivations of your audience as well as some of the friction and pain points that are stopping them from reaching their goal.

Visually demonstrate how your customers are interacting with your business with this simplistic template option below. 

A powerful way to empathize with your audience is to dig deep into the problems and frustrations they have.

An excellent tool content brainstorming tool to use after we’ve identified some frustrations is the 5 Whys technique .  

Originally developed by Sakichi Toyoda , the founder of Toyota, the 5 Whys is also a powerful way to emphasize with your audience.

Here’s how Toyoda explained his process:

“The basis of Toyota’s scientific approach is to ask why five times whenever we find a problem … By repeating why five times, the nature of the problem as well as its solution becomes clear.”

To use this tactic for content brainstorming first identify a problem or frustration a member of your audience has. 

Use the 5 Whys technique to explore some of the root problems at the core of this issue.

Not only will this help you empathize more with your audience and potential customers, but when you add this level of depth to your content you’re more likely to affect the audience on more emotional levels.

Ready to try the 5 Whys technique? Give it the right shape and structure using the slide diagram below.

Define Your Customer Personas

Now that we’ve explored some techniques and tactics around empathy, we can start to more fully define who our target audience is. This will help us define your unique customer base and target readership. 

To do so, we’ll draw on a blend of existing data and forward looking projections. 

The Analytics Persona

The first persona is based on existing data. It requires an analytics or CRM software that’s tracking the data and some basic analysis skills.

This is worth the investment in time and resources because of the valuable data that can be unearthed from a simple exploration of the data.

As an example, Casey Winters a former marketer at Pinterest used analytics data to create the following personas:

By way of explanation, core people came every day, casual people came every week, marginal people came every month, and dormant users had stopped using the Pinterest platform altogether.

These types of personas are useful when creating a marketing presentation because they can help us develop key messaging strategies or goals for the presentation.

As an example, Pinterest may want to help casual users do more of the activities that core users do everyday. They can make a presentation directed at these casual users with the goal of teaching them how to migrate into the core user persona.

Ready to communicate effectively with audience members? Use a product comparison slide like the one below. 

The Product Persona

Similar to the analytics persona, the product persona focuses on understanding existing users or readers .

However, instead of doing the work of crunching statistics from an analytics or CRM software you’ll collect qualitative data to figure out more about who the reader is and not the discrete actions they’re taking.  

This is usually done using a back and forth of customer calls,  surveys and other qualitative data sources.

The Marketing Persona

The marketing persona is unlike the first two we discussed because it is projection into the future. This is the audience you want rather than the audience you have. 

Developing a marketing persona helps us to define a target market to pursue and target.  

Since this persona is about targeting people outside the product, one common tool created during this process is a mapping of the target customer’s typical day. 

This helps us understand the right messaging and strategies to use in our presentation. 

Have your personas down? Use the template below to create a presentation that serves their needs. 

Create Value Quickly in Your Marketing Presentation

Now that we’ve reviewed how to make the marketing presentation about the audience we come to the second important strategy when it comes to creating effective and clear marketing presentations.  

We have to create value for the audience member as quickly as possible. 

We’ll first explore what value creation is, how to generate it in your marketing presentation, and how the jobs to be done framework is invaluable for this process. 

Focus On Your Central Idea

“Make something people want. There’s nothing more valuable than an unmet need that is just becoming fixable. If you find something broken that you can fix for a lot of people, you’ve found a gold mine.”

This quote by the venture capitalist Paul Graham is a good illustration of how value creation is the central mechanism driving interest in content, business and marketing presentations. 

To operate a successful business, you have to create something of value. 

Likewise, any successful marketing presentation communicates how you plan to create value for your audience.

Our job during the presentation is to find the things or knowledge our audience needs reminded about, doesn’t have enough of or is hearing about for the first time.

The value you create can take on one of several different forms, but the purpose is always the same: to make someone else’s life a little bit better.

Ready to create value for your audience? Use the Venn diagram slide below. 

Understand How to Help Your Audience

A helpful framework that helps us visualize how we create value for our audience is the Jobs to be Done model.  

Jobs to be Done is a theory of consumer action. It describes the underlying motivations that cause a potential audience member to pay attention to our marketing presentations.

The theory states that markets for new products, content and information emerge when potential customers have a particular Job to be Done, and they start buying products to complete that job.

The Jobs to be Done site gives a great visual example of this. While someone may purchase a skateboard that then needs to be put together, what they really want is the end product of being a good skater and performing tricks.

Image Source

Charles Revson, founder of the cosmetic company Revlon, gives us another example of this principle in his quote, “In the factory we make cosmetics; in the drugstore we sell hope.” 

Revson has identified a core emotional need that makes Revlon valuable to their customers.

This information is critical for marketing presentation because it helps us to understand the ultimate goal or vision an audience member will have when interacting with our presentation.

A Job to be Done is the process a consumer goes through whenever she aims to change her existing life-situation into a preferred one, but cannot because there are constraints that stop her.

Transform Your Audience

One reason we can create value for our audience members is because of some of the fundamental limits we have as humans.

Typically, our audience can’t transform their personality or overcome the obstacles that hold them back without help.  

Progress in these areas happens when we integrate new ideas and new tools or products into our life.

This is the exact vision that Jobs to be Done helps us articulate in our marketing presentations.  

Our audience member is living the life she has come to accept. Then things change and she comes across your presentation. She is presented with an opportunity to improve her life.

Understanding the “job” this potential customer wants to fulfill is an important objective in a clear and effective marketing presentation.

Tell an Engaging Story With Your Marketing Presentation

Storytelling is an ancient technology designed to transmit wisdom and meanings from generation to generation.  

In this strategy we’ll use 4 principles from the discipline of business communication to explore why storytelling works so well in effective marketing presentations. 

However, we can start with a more simple opening question. In short, who is my audience and what is the message I want to share with them?

Know your audience? Use a template and deliver the important insights they need to during your presentation.

After the reflections we’ve done on empathy and creating value we should be able to offer a fairly nuanced response.

Nevertheless, each decision we make from here on out when it comes to the copy and messaging in our presentation.

The GAME Framework

GAME is an acronym for the following.

The first step in the game framework is to define clear goals for our marketing presentation.

Think about it from the perspective of relevant business outcomes. Do we need to increase customers? Qualify leads? Secure organizational buy in for a new software?

Defining concrete and specific goals is an important component of any marketing presentation so you can track return on investment and make sure your valuable time is being used effectively.

Set some SMART goals for your marketing presentation to set yourself up for success.

The second step in the game framework is the audience step.

While we’ve done some hard work emphasizing with your audience and understanding them on a broad level it’s time to get specific about what segment of your audience you want to target with your marketing presentation.

Is it a presentation to inform your audience of new features or ideas? Are you targeting new or existing personas with a specific message?

Understanding what segment of your audience is what you’ll accomplish in the second phase of the GAME framework.

Next, we’ll start crafting the actual words, visuals and content to present to the audience. Make sure to include key messages laid out in a clear, logical manner that is easy to understand.

These messages must include how your ideas, content or product create value for the audience. Remember the work we did during the value creation and Jobs to be Done section of this article?

Your key messages should show your audience how they get from point A to point B when it comes to solving their frustrations and challenges.

Ready to take your engaged audience from point A to point B? Try the template below to deliver your message. 

Finally, we come to the expression component of the GAME framework.

This is the form that our key messages will ultimately take. Audiences typically expect a blend of visual communication via slideshow and content via bullet points for additional information.

The Pyramid Principle

Now that we’re reading to begin expressing the message we want to convey in our marketing report it’s useful to study the most effective way to structure our content and messaging.

One of the best concepts for structuring any marketing or business presentation is called the Minto Pyramid Principle.

This principle was first created by Barbara Minto, an ex-McKinsey marketing consultant.

Her methodology can help you both develop and structure the content and visuals for your marketing presentation in a logical fashion that creates impact.

Simply stated, when using the Minto Pyramid Principle start with the most important points and get progressively more detailed as the presentation continues.

This rule will maximize the amount of audience members who hear and integrate the message of your presentation. It can also be a hard rule to put into practice because in most academic writing we’re taught to do the exact opposite.

For that reason, it’s helpful to look at the Pyramid Principle in action.

As you can see above, the Pyramid Principle was used on a due diligence report where t he key message was if the target company should be purchased. This is the focal point of the presentation and comes first.

Next, the partners give us plenty of supporting details and information if we want to dig deeper. However, the vast majority of readers will remember the key message that the suggestion is to buy the company.

Keep this principle in mind when structuring your marketing presentation. Do you have a core message that the vast majority of your audience will remember? Make sure it appears as early as possible in your marketing presentation.

Now that you’ve learned how to add some clarity and precision to your important messages use the template below to take your marketing presentation to the next level. 

Use the Right Design Principles in Your Marketing Presentation

Now that we’ve explored your audience, how to create value for them, and how to transmit that value into the vehicle of story we’re reading to start crafting our messages. 

When doing so it’s important to consider visual communication and design principles.   

There are three absolutely crucial design tactics you can use right now to up the quality of your design.

They are visual hierarchy, color psychology and font pairing.  

Visual Hierarchy

One of the best ways to design our marketing presentation in a way that’s visually appealing is to use visual hierarchy.  

This is a method of identifying the design elements we want to use and then organizing them in their order of importance.  

In other words, it’s a set of principles that help us understand the order in which our audience will notice the various design elements we chose.  

Great designers manipulate these principles to create stunning and clear designs.

The good news is that anyone can utilize certain these principles and Visme helps non-designers create successful marketing presentations that are both efficient and effective.

We've also created a video version of this blog post to help you further understand visual hierarchy. You can watch it below:

Color Psychology

The next design element that will take your presentation to the next level are from the field of color psychology. Color psychology in marketing and branding is an important subject.

It’s absolutely true that specific colors can influence the choices of consumers so it’s a crucial design decision in any marketing presentation. Color has the power to impact our emotions in many different ways.

It can call our attention to specific parts of the presentation, inspire emotions at an important moment, or even help our audience tap into positive memories.

Create a stunning presentation in less time

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Font Pairing

The last crucial design element we’ll explore today is font pairing. Font choice is crucial for the tone, feel, and look for our presentation.

The challenge is the enormous amount of choices we have and the lack of knowledge most of us have when it comes to what font choices work best.

It’s a topic we’ve covered on the Visme in the video below.

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About the Author

Brian Nuckols is a writer working in Pittsburgh, Pennsylvania. He enjoys communicating visionary ideas in clear, action oriented language. When he’s not working on content for a transformative company you can find him analyzing dreams, creating music, and writing poetry.

How to Create the Best PowerPoint Presentations [Examples & Templates]

Discover what makes the best PowerPoint presentations with these examples to inspire you.

10 FREE POWERPOINT TEMPLATES

Download ten free PowerPoint templates for a better presentation.

Updated: 05/15/24

Published: 05/15/24

Creating the best PowerPoint presentation isn’t just about slapping facts and figures together or dazzling with snazzy graphics — it’s an art form.

During my time at HubSpot, I created a lot of presentations. Since then, I’ve seen the good, the bad, and the PowerPoints desperately crying for a makeover. I’ve learned that the secret isn’t just in the text or visuals but in how you serve it up.

In this guide, I’ll share some pro tips on how to make the best PowerPoint presentation. You’ll learn how to hold your audience’s attention and drive your message home with clarity. Plus, I’ll share real-life examples to inspire you.

What Good Presents Have in Common

Best PowerPoint Presentations

What do good presentations have in common.

I’ve discovered that five elements are a must-have when creating a great presentation . Let’s look at each one.

1. The presentation is highly relevant to the audience.

A lot goes into creating presentations that hit the mark. First, I clearly define my audience. Then, I choose topics that genuinely interest them, offer actionable advice, answer their questions, or address their pain points.

But this isn’t just my strategy. Mike O’Neill , founder and CEO of Backspace Travel , a modern travel agency, also talks about things that matter to his audience. He says, “We conduct dry runs with a smaller group to gather feedback and refine the presentation. Testing the presentation with colleagues allows us to identify areas that resonate [with our audience] or need improvement before the final delivery.”

I’ve found that crafting a captivating title influences how receptive my audience will be. For example, instead of a bland title like “New Product Features,” I’d go with something more intriguing like “Discover the Hidden Gems of Our Latest Product Features.”

It makes my audience wonder what those hidden gems are and still lets them know it’s about new product features.

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2. The presentation has a clear objective.

As a former content manager and strategist at HubSpot, I learned the importance of setting audience expectations. Whether it’s a new project, a marketing strategy , or even a sales pitch, I made sure my slides and commentary tied back to the key takeaways I wanted my audience to remember.

Alexandria Agresta , a corporate trainer and leadership development expert, uses what she calls the three Ps of a presentation:

• Purpose. What’s the purpose of the presentation?
• Challenge. What’s the challenge your audience is facing?
• Possible. What outcome do they desire?

She says this process empowers her to convey her message in a way that resonates with her audience. Once she establishes the three Ps, she creates a clear, concise outline that includes key points and topics she hopes to cover.

“I then create a dedicated slide at the beginning of the presentation that succinctly outlines what will be covered during the presentation. This sets expectations for the audience and gives them a roadmap of what to expect,” Agresta says.

Whatever the topic, highlight your key takeaways on a specific slide (ideally the cover slide), so your audience clearly understands what your presentation is about from the get-go.

3. The presentation follows an organized storyline.

One thing I’ve learned about presentations is that it isn’t just about conveying information; it’s about telling a story that guides your audience from start to finish. Each slide is a chapter that leads to a satisfying conclusion.

There are many ways to infuse storytelling into your presentations. You can get as creative as you want, like Aaron Wertheimer , a full-time SEO marketing copywriter for Marketing Reel , does.

He says, “I infuse storytelling into my PowerPoint presentations by including a Bitmoji sticker of myself as it relates to each slide, and I demarcate each slide with verbiage to indicate which part of the sequence we are currently at in the presentation.”

Just make sure to have a beginning, a middle, and an end so you can clearly demonstrate the point you’re leading towards.

4. The audience understands the next steps.

When creating my presentations, I always specify the action I want my audience to take by the time we conclude. Do I want them to sign up for a service? Consider a new perspective? Remember key points?

Chirag Nijjer , a customer success lead at Google, usually wraps up his presentations with two CTAs: one that’s beneficial to him and one that benefits his audience. His presentations are more impactful when he combines both CTAs.

He explains with an example: “If I’m presenting to a group of professors who intend to use the info to teach their students, I’d write, ‘Would you like access to the summary slides and a list of project ideas for your students to learn this topic? Fill out the feedback form and give me your email address.’”

I can see why this method works. The email address allows him to contact his audience, and he also benefits them by teaching them how to turn his presentations into valuable action. It’s like killing two birds with one stone!

Remember, though, if you want your audience to perform an action after your presentation, be clear about what you want them to do next.

5. The audience leaves with contact information and/or resources.

I’ve observed that at the end of my presentations, most attendees want more information or a chance to discuss the topic further.

That’s why I always provide my contact details or additional resources. So, if anyone wants to reach out for a one-on-one chat or read further, they’ll have what they need to delve deeper into the material.

For example, after a presentation on digital marketing strategies , I might provide my email address and invite attendees to reach out if they have any questions. I could also share a list of recommended books, articles, or even YouTube videos for those who want to take their digital marketing journey to the next level.

How to Do the Best Powerpoint Presentation

Now that I’ve covered what to look for in a killer slide deck, let’s jump right in and talk about how you can make your next presentation unforgettable.

1. Less is more.

I’ve used PowerPoint a lot, and it’s tempting to pack slides with flashy graphics and tons of text. However, I learned the hard way that less is often more.

Once, I was tasked with presenting a new content strategy to the marketing team. Eager to impress, I packed my slides with stunning visuals, intricate graphs, and loads of text explaining every detail of the strategy.

I thought the more information there was, the better. But as I started presenting, I quickly realized my mistake.

The team seemed overwhelmed by the sheer amount of information on the slides. They were so busy trying to decipher the infographics and read the tiny texts that they missed out on the main points I was trying to convey.

In the end, I could sense that I hadn’t made the impact I had hoped for. It was a humbling experience, but it taught me a valuable lesson: simplicity is key.

Since then, I’ve made a conscious effort to streamline my presentations with a clear message and avoid complex details that could distract my audience.

Here are some key points to always remember:

• Let the focus be on your message instead of the slides themselves.
• Keep the slides relevant and simple enough so people can pay attention to what you’re saying.
• Your visuals and fonts should support your message, not steal the spotlight.

2. Keep text to a minimum.

From my experience, you can tell that adding too much text overwhelms people, and instead of listening to you, they focus on trying to read the slides. And that’s not what you want. You want your audience to be engaged, hanging onto your every word, not trying to decipher paragraphs of text.

So, use fewer words in large fonts. That way, you’ll make sure everyone, from the front row to the back, sees what’s on the screen without squinting.

3. Rethink visuals.

People are 30 times more likely to read infographics than written articles. This stat just puts a stamp on what I’ve said about reducing the amount of text in your presentations. It’s like a neon sign screaming: “Less text, more visuals!”

However, that doesn’t mean you can just throw some nice-looking photos onto your pitch deck and move on. Like any other content strategy, your visual game must be on point and relevant.

Let me share the different types of visuals I’ve come across in my years of doing presentations to help you figure out what works best.

PowerPoint templates have come a long way since Microsoft first unveiled the program to the world, and I occasionally use them in my presentations.

However, to make my PowerPoint slides stand out, I always opt for a theme that my audience hasn’t seen dozens of times before — one that vibes with my brand and fits the topic I’m talking about.

Sometimes, I explore presentation platforms other than PowerPoint (like Prezi) to discover fresh templates. There are also tons of visual content design sites that offer customizable templates I can tweak to match my brand and topic perfectly.

Canva is one of my favorites. It offers a plethora of templates and allows me to create presentations from scratch.

I’ve also tested out Venngage’s free presentation maker and found it super handy for getting eye-catching slide templates, icons, and high-quality stock photos for my PowerPoint tutorials.

Pro tip: Download our 10 PowerPoint presentation templates for free to simplify your design process. Each template is made to add that extra flair to your presentation so that your slideshows not only look great but also resonate deeply with your audience.

Charts and Graphs

One of my favorite ways to back up what I’m saying in my presentation is to toss in some stats and data visualization. Charts and graphs jazz things up and make the numbers way more interesting.

However, I don’t just share the facts; I let my audience know the story behind those numbers. For example, instead of just presenting quarterly sales figures to my team, I would highlight the challenges we faced, the strategies we implemented, and the victories we celebrated to arrive at those digits.

One thing you always need to do, though, is to make sure your charts and graphs blend in seamlessly with the rest of your presentation’s visual theme. Otherwise, these graphics are more likely to steal the show than help you get your point across.

Color Scheme

I understand that colors can really play with my audience’s emotions. So, even if I’m not trying to close a deal with my presentation, I might want to stir up specific feelings or impressions, and the color palette I choose can help with that.

Max Shak , founder and CEO of nerDigital , even considers cultural differences and color associations to make sure his presentations hit the right notes with diverse audiences.

I’d recommend checking out Coschedule’s guide to color psychology in marketing . It’s a goldmine of how different tones, shades, and color combinations can sway buying decisions. You’ll definitely elevate your presentation game by following this guide.

When I add text to my slide decks, I want it to be simple enough for everyone to read. If it’s tiny or crammed, people end up squinting and missing out on what I’m saying.

That’s why I recommend using web-safe fonts like Sans-Serif or Arial. They’re easy on the eyes and can display correctly even if a user hasn’t installed them on their computer.

4. Incorporate multimedia.

I could talk about something all day long, but it won’t have the same impact as showing it to you.

That’s where multimedia comes in — it’s the secret sauce for keeping people engaged in your presentations.

When I do a simple Google search for “ music in presentations ,” it pulls up a bunch of results that talk about how to add music to my slide decks. From this, it’s clear that using music in my presentations is a unique way to engage my audience or at least set a welcoming tone before and after I speak.

But if you want people glued to your slideshows throughout your presentation, incorporate videos. I mean, a whopping 96% of individuals admit they tune into explainer videos to learn more about a product.

So why not give people what they want? Videos can bring theories to life in a way that words or photos alone just can’t match.

In my years of experience, I’ve come across many pitch decks, and the best ones always cut through the clutter. In this section, I’ll share 15 PowerPoint presentation examples that set the bar for what a professional presentation should look like.

1. The HubSpot Culture Code by HubSpot Co-founder Dharmesh Shah

Not to sing our own praises, but The HubSpot Culture Code has been one of our most successful presentations. The secret? Shah chooses a central theme — the acronym HEART (humble, empathetic, adaptable, remarkable, and transparent).

This acronym embodies our company’s values while providing a central message for the presentation. Plus, heart icons on the slides make the connection clear.

I like the style and message of this presentation. It sticks to our brand colors and fonts and makes everything super clear and easy on the eyes.

I especially enjoy the superhero theme on slide 26 — it’s a fun way to say that we’re all about empowering our customers to be their best. It elevates the idea of customer support from a duty to a mission, which I find very motivating.

2. 2022 Women in the Workplace Briefing by McKinsey & Company

This slide deck lays out key data from McKinsey’s 2022 research on women in the workplace. It uses a mix of graphs, images, and other visual representations to illustrate how the expectations women face at work have evolved over time.

I’m impressed by how they’ve maintained their brand colors throughout the presentation. I’m a big fan of consistency, and this slideshow nails it by sticking to its color scheme from start to finish. It creates a cohesive look and reinforces their brand identity , which makes the presentation look professional.

Another thing I like about it is that the titles immediately say what each slide is about. It helps you navigate the presentation effortlessly and keeps you focused on the main points.

3. SEO, PPC, and AI in 2023 and Beyond by Lily Ray

Lily Ray and Inna Zeyger from Amsive Digital took inspiration from the world of science fiction. It’s pretty cool how they playfully bring in imagery from movies like “Blade Runner“ and “Ghost in the Shell” when talking about AI and the future of marketing in their SlideShare presentation .

The whole futuristic vibe with vibrant colors grabs my attention right away. It’s a fresh break from the usual bland corporate stuff, and they do a fantastic job of making sure you enjoy their presentation while learning something new.

4. ChatGPT: What It Is and How Writers Can Use It by Adsy

We all get writer’s block sometimes. Trust me, I’ve been there, staring at a blinking cursor, feeling the frustration build up. But ChatGPT acts like a trusted sidekick, nudging me along and whispering, “Hey, how about this idea?”

This presentation breaks down what ChatGPT is, its limitations, and more importantly, what it can do. I find it pretty helpful, especially if you’re new to the AI chatbot.

One thing I like most about the SlideShare presentation is that it has a lot of use cases that can inspire you. For example, if it tells you ChatGPT can write a YouTube script, it shows you the prompt the creator used and the results they got.

I also love how it uses a combination of bold white text against a blue background or black and blue text on a white background to call out important headings. And those key definitions are right there in the center, surrounded by all that whitespace , practically begging you to take a closer look.

5. Insights from the 2022 Legal Trends Report by Clio

I’m a big advocate of adding visuals to your business presentations. But it doesn’t have to be the same old boring office stock photos. Take a cue from Clio’s presentation.

Clio has incorporated abstract elements to keep things fresh — simple shapes like triangles, rectangles, and circles. These shapes blend seamlessly with different charts and graphs, adding an artistic touch to the slide decks.

6. Email Marketing Trends by Gabriel Blanchet

Gabriel Blanchet creates a short presentation to explain some key elements of email marketing and its trends to show us why it’s still a valuable tool despite the rise of social media.

What do I love about these slides? They’re awesome. Bright colors, clean visuals — they’ve got it all. What seals the deal for me is how Gabriel breaks down each point and explains why it matters.

7. 2022 GWI’s Social Report by GWI

I’m really impressed by how Leticia Xavier uses different shades of pink and purple to add some contrast to the slides. Everything, from the graphs to the backgrounds and images, sticks to this same color palette.

If I’m ever worried about my visuals not contrasting enough, I’ll definitely draw inspiration from Leticia’s color palette. Pick one or two colors and play around with different shades and tones to tie the slides together and make them pop.

8. Digital 2023 Global Overview Report by DataReportal

I chose this slide deck from DataReportal because it reminds me that strong contrast between text and background is crucial. It’s what makes my slides easy to scan.

The presentation uses a dark background throughout. The graphs and icons pop in bright orange, red, blue, and green, while the text keeps it white.

That said, if you’re prepping for an in-person presentation, think about the room. If it’s dim with the lights off, a dark background like this is spot on. But if it’s all bright and sunny, stick to a light background with dark text.

9. ThinkNow Culture Report 2022 by ThinkNow

ThinkNow impresses me with how they’ve mixed magenta and yellow in the background of their PowerPoint design. Meanwhile, the graphs stick to classic black and white. It’s a smart move that creates sharp contrast and makes the visual elements easy to scan.

Plus, I appreciate how the headers are in a readable font, summarizing what each slide covers.

10. 2023 Metro CERT Annual Event by MNCERTs

I’m surprised by how simple this Metro CERT presentation is. It displays just a few words per slide, all in big, bold fonts. The contrast between the blue and yellow colors is striking and makes everything really pop.

And you know what’s even more creative? There are loads of images of people sprinkled throughout. It adds a nice personal touch that keeps things interesting.

11. Pecan Creek Winery 2023 in Pictures Presentations

As I was going through Pekan Creek Winery’s business presentation, I noticed how it sticks to a simple color palette of just white and black. It’s clean and sleek and lets the content shine without any distractions.

It’s also packed with loads of pictures that showcase events and the wine-making process. That’s exactly how you craft a presentation that gets people pumped up about your brand.

12. LLMs in Healthcare and Pharma. VTI day

This engaging presentation impresses me with its visuals. From charts to photos and even some fun animations, it’s got a little bit of everything to keep its audience hooked.

It keeps the fonts simple, which I appreciate. Plus, those bright background colors make the black and blue text stand out.

The presentation is also spiced up by the story of a dog named Sassy. It adds a personal touch. And who doesn’t like a good story? It’s a surefire way to keep attendees glued to your presentation.

13. Exploring Advanced API Security Techniques and Technologies by Sudhir Chepeni

The next time I do a data-heavy presentation, I’ll take some inspiration from Sudhir Chepeni’s slide designs. The dark background paired with bright text commands attention. And those simple, readable fonts make it easy to digest the information.

Plus, I admire how he sprinkled charts and data throughout. It keeps things interesting and breaks up the text nicely.

14. Competition in Energy Markets by Georg Zachmann

Simplifying technical information can be a tough nut to crack, especially when you have to explain it in a slide deck. But Georg Zachmann isn’t afraid of the challenge.

He uses graphs and charts to break down complex technical issues about the energy crisis into clear visual representations, which I really love.

I also noticed the big, bold headings that immediately tell you what each slide is about. You can skim the document quickly and hone in on the key points you need to know.

15. 10 Things That Helped Me Advance My Career by Thijs Feryn

This presentation impresses me right from the cover slide. The image of a man ascending the stairs captures a sense of effort and accomplishment, which is precisely what the presentation is all about.

The keynote speaker, Thijs Feryn, nails it with the storytelling aspect. Each slide feels like a new chapter unfolding and transitioning seamlessly into the next.

And the visuals? They’re top-notch — from captivating photos to lively animations and even a handy map. Plus, those bright colors and huge text fonts make sure every detail pops, even for the person chilling in the back row.

Create the Best PowerPoint Presentation Designs

As someone who’s created countless presentations, I’ve seen firsthand the transformation that happens when you put a little soul into those slide layouts — whether adding sleek visuals, cutting down on clutter, or weaving a story that carries your message.

Implement the tips I’ve discussed here so that each slide can act as a stepping stone that gently guides your audience to where you want them next. These little touches can turn a good slide deck into your best PowerPoint presentation yet.

Editor's note: This post was originally published in March 2023 and has been updated for comprehensiveness.

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How to Create an Effective Marketing Presentation (+5 Expert Tips)

June 13, 2019

by Tim Ferguson

Traditional marketing professionals were expected to be a natural at creating and delivering great marketing presentations.

With the advent of digital marketing, however, the importance of old-school presentation skills are often overlooked or given little significance in a marketer’s skill set.

Modern marketers aren’t required to go door-to-door handing out pamphlets and flyers. The level of face-to-face interaction in marketing has been reduced to occasional networking events or marketing conferences.

However, the ability to create an effective marketing presentation is still a prized skill in modern digital marketing. There are several use cases where this prowess will come in handy, such as:

• When proposing a new marketing campaign or initiative, you may need to pitch your ideas to your superiors or clients by giving a presentation at a meeting.
• When conducting a teleseminar or webinar for training purposes, addressing user needs, or launching a new product.
• When creating marketing content for platforms such as SlideShare as a part of your overall content marketing strategy .
• When you finally decide to take up the challenge of becoming a speaker at one of the networking events or marketing conferences.

Create an effective marketing presentation: the tips and tricks 

Apart from being comfortable speaking in front of a group and using slideshow presentation software such as PowerPoint, Keynote, Google Slides, or Prezi, there are some general guidelines which can be applied to any marketing presentation ideas that will ensure efficacy in terms of engaging your audience, creating sales interest, and ultimately driving the message home. 

The following five guidelines will help you create a marketing presentation that is both effective and engaging. 

5 tips on how to create an effective marketing presentation

• Seize your audience’s attention
• Promise something and deliver it
• Tell an engaging story backed by data
• Have less slide content rather than more 
• Use humor wisely

1. Seize your audience’s attention

Start your social media and marketing presentation with a bang by asking a dramatic question tailored to your audience’s most pressing pain points.

For example, if your topic is something on the lines of how to improve your content marketing ROI, you can start with a provoking remark such as “B2B organizations waste almost $1 billion annually in incompetent and ineffective content marketing, are you contributing to that?” or maybe something like “60-70% of B2B content created is never used because the topic is irrelevant to the buyer audience. So, is your content actually useful or junk?”

Igniting your audience’s emotions and painting a vivid picture of their problems will force them to pay attention to your presentation. Oli Gardner , who is well-known for his inspiring presentations on conversion rate optimization, has a striking approach to his presentations. He starts off by presenting a few gloomy, despairing slides, and once the audience is amply dejected, he swoops in with good news.

The purpose of all this is to get them hooked right off the bat, to seize their attention and get them focused on what you have to say.

2. Promise something and deliver it

Once you’ve got them interested in what you have to present, it is time to make some legit promises, just as you do in your everyday digital marketing activities. For instance, while creating a pay-per-click ad, you write a persuasive copy that promises to solve the reader’s problems, getting them to click through to your landing page. Similarly, if you are writing a blog post, you use the power of storytelling to convince them to take some action such as click a call to action (CTA).

Have you ever seen a tutorial on YouTube? The next time you do, note how all the finest quality videos are the ones in which the presenter makes it crystal clear what you’ll achieve within the first 30 seconds if you watch the entire video. They show you the end-result as proof that they know what they’re doing, and you’ll get what you came for.

So, in the case of the aforementioned remarks on content marketing ROI, you can promise your audience that you’ll show them the exact strategies you used to achieve your goals (rankings, traffic, conversions, etc.).

The point is, the start of your presentation should be all about answering the famous copywriting question: “What’s in it for me?” Make it apparent within the first five minutes that your presentation is going to solve their problems and will provide them with actionable takeaways.

Of course, making these explicit promises means you also have to fulfill them. In fact, go above and beyond in delivering what you promised by following the wise adage “underpromise and overdeliver.” 

3. Tell an engaging story backed by data

The one thing common among all effective presentations is how they leverage storytelling and real-life examples to drive the point home.

There are some truly amazing marketing quotes , but the best, most succinct one is: “At its very core, marketing is storytelling.” by Melinda Partin. The same applies to your presentations. Essentially, your audience is more likely to engage with your content if they find it highly relatable and personal. A story offers that sense of connection by introducing a character (fictional or otherwise) who has a problem you can solve. It creates a scenario that cannot be ignored by the audience.

So, as you go through your slides, use practical, real-life examples to bind the presentation together cogently. It's as simple as telling how you or someone else implemented what you are trying to convey.

That said, ensure all your examples and illustrations are backed by data-driven marketing from reliable sources. Your slides should clearly specify the information source. The last thing you want to hear is “get your facts straight” while giving a presentation.

4. Have less slide content rather than more

How many times have you sat through a presentation where the slides are so brimming with text that it makes the whole presentation ineffective?

Don’t do that. As you may have heard, the average human’s attention span today is pitifully low. And when it comes to paying attention to elaborate presentations in conference settings, or remote presentations using a screen sharing tool , it could be even worse. Your audience likely has far better and more urgent things to do than listen to you and your wordy slides.

So, what do you do? Work to simplify your slides and include only the key points as written text instead of cramming them with the text you’re supposed to speak (and explain). Use slides to support speech, not replace it. And just like with stories and examples, include as many visuals (images, GIFs, videos) as possible to aid understanding. 

Besides, the more slides, the better. Instead of speaking to one slide for several minutes, spread your content around multiple slides. Use numerous images to illustrate your point, and keep the slides moving. This will help tackle the issue of dwindling attention spans.

Furthermore, make sure you use high-quality images. They may look fine on your computer, but images often become blurry after projection on a bigger screen. So be sure to check that. There are plenty of great websites that offer first-rate stock photos and illustrations for free, such as Unsplash, Pixabay, and unDraw.

Also, if you don’t have a graphic designer and there’s a dire need to whip up some good-looking graphics or remove/edit the background of some image you wish to include in your slides, consider using intuitive online tools such as Canva and AutoClipping , respectively. 

5. Use humor wisely

Just because you are presenting in a serious context, doesn’t mean your presentation has to be boring or bland. Including some jokes here and there will increase audience engagement and retention of your content. 

So, give your slides a facelift by enriching them with relevant humor. This can take the form of witty wordplay, GIFs, and even memes. However, make sure the humor is, in fact, relevant to the content you’re presenting and not a distraction. Don’t make it seem forced but natural.

Most memes available on the internet are of low-quality and resolution, you’ll have to take some time to create your own original memes. Don’t worry, though. Creating memes is a fun little activity and doesn’t take a lot of time. Use online tools like Imgflip or Meme Creator which allow you to upload your own image and overlay meme-style text with ease. As for GIFs, you can use GIPHY has a huge library of GIFs and refined search functionality, so you’ll be able to find all the GIFs you need there.

Don’t leave your audience hanging at the end of your presentation. Tell them exactly what to do next: is this the part where they can ask questions and clarify their doubts? How should they use the information you’ve just presented to solve their problems?

Reiterate all of the most important points explained in the presentation and make sure the value you promised at the start of the presentation is actually delivered. If your presentation lacked two-way communication and audience participation, now is the time to have a proper exchange of ideas and casual debates. Lastly, as it was a marketing presentation, it makes sense to end it with a definite CTA that conveys the exact action you want your audience to take. 

Want to read more related content? Check out our guide on the 4 main types of marketing segmentation ! 

Tim Ferguson is a writer and editor of Right Mix Marketing blog. He enjoys writing about SEO, content marketing, online reputation management, social media, AI and Big Data. When he is not writing and editing for Right Mix Marketing, he spends time on learning more about content marketing and getting better at it. You can follow him on Twitter at @RightMixMktg

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20+ Best Startup Pitch Deck PowerPoint Templates | SlidesGobo

People are using the internet more and more, and marketers are no exception. When you can interact with your consumers in a meaningful way, the power of marketing increases. Online marketing approaches have several advantages over traditional advertising. We now understand that the strength of marketing is found in the digital realm. If you want to truly communicate with your consumers, you must engage them online. Luckily for marketers, there are many digital marketing tools and  marketing platforms designed to help you accomplish just that. Digital marketing can be an excellent investment for small businesses. It’s more cost-effective than traditional marketing, and you can improve your online presence all on your own. If you use it correctly, it can make your business very competitive in today’s marketplace. This post will discuss the best digital marketing PowerPoint templates for your business , startups, and other organizations. These PowerPoint design templates will unquestionably raise the standard of your presentation and help you impress your audience with awesome digital marketing designs. Let us have a look at a couple of top digital marketing presentation templates.

Table of Contents

“Naya” Presentation Design – Digital Marketing Presentation Template

“ Naya ” digital marketing PPT is a substantial presentation template; using this presentation, you can visualize your agency in an attractive way. This template can be used for many purposes, like for companies, startups, organizations, portfolios, etc. The most significant advantage of this PPT presentation is that there is no need to help with additional software.

• It consists of 30 editable pages.
• Available at a 16:9 aspect ratio.
• Almost all graphical items are editable.
• Available in PowerPoint and Google Slides.

Multipurpose Presentation Template – Digital Marketing Proposal Template

Digital marketing promotes brands and their products using digital tactics to reach out to the target audience. This PPT design template is a multipurpose design slide with a modern and clean appearance. This is an excellent choice for your business. Use this template design to impress your audience.

• There are 20 distinct presentation slides.
• 16:9 HD presentation slides.
• Attractive graphical objects.
• It has a modern look and is easy to use.

Modern Digital Marketing Slides – Digital Marketing Agency Templates

Digital marketing aims to promote and sell products or services using digital methods such as search engines, social media, email, and display advertisements. It has become a viable business option as more and more potential consumers conduct searches over the internet.

This digital marketing PowerPoint presentation may assist you in reaching your digital marketing goals. It has a lot of functions and is simple to use. There are a few more reasons why this template is appealing. It also has a clean and modern appearance that distinguishes it from other template designs.

• There are 36 slides in this template pack.
• All graphics can be changed.
• You can find a collection of free web fonts.
• All of the design slides are based on the Master Slides.
• Those slides have a widescreen ratio.
• A picture placeholder is available.
• You can modify slides with drag and drop.
• PPTX and documentation files are comprised.

“Uprisen” – Digital Marketing Company PPT Slides

A professional PowerPoint presentation design is something that every business and digital marketing agency wants. It is the foundation of an effective digital marketing campaign to get your message across and look professional. This is the reason why there are plenty of digital marketing PowerPoint templates.

This is a responsive template design that can be utilized in various areas, such as creative agencies, corporate, businesses, startups, and so on. It’s simple to modify, and all of the graphical elements can be changed. It is entirely based on Master Slides. Use this template to create an outstanding digital marketing campaign.

PPT Template for Digital Marketing Services – Digital Marketing PPT Design

This is one of the most appropriate PowerPoint templates for internet marketing. This digital marketing template contains a combination of images, graphs, and many more graphical objects. For those who have to deliver presentations on digital marketing, this is one of the most helpful PowerPoint templates. It’s also great for internet marketers who spend a lot of time developing a solid digital marketing campaign.

There are 30 unique slides with several features. If you want to create a digital marketing strategy, then this is the best design for you. This template pack includes digital marketing strategy, marketing segmentation, development of social media strategy, and so on. Get this design and save more time.

SEO Presentation Templates – SEO Agency PowerPoint Presentation

SEO is a marketing strategy to increase the number of visitors on a website by obtaining the highest possible ranking on the search results page of a search engine. This professional SEO PowerPoint template is ideal for formulating an SEO strategy. The following PowerPoint template slide with easy-to-follow layouts and designs will make it easy for you to display your information engagingly. Take a look at the essential aspects of this slide design.

• 90+ modern design slides.
• This template comes with ten pre-made colors.
• 16:9 HD resolution.
• Available in full animation and without animation.
• It is effortless to edit.

SEO Infographic PowerPoint – SEO Strategy Presentation Template

This is a modern SEO infographic PowerPoint for those who are planning to do SEO. This SEO strategy PowerPoint template is a modern design with an incredibly inspiring appearance. It has some beautiful typefaces, an appealing infographic, and a fantastic color scheme. If you want to create an SEO presentation with a modern, appealing design, this is the template for you. Let’s have a look at the features in more detail.

• There are 256 slides in this presentation.
• It includes an appealing icon set.
• All slides support animations.
• Free font collection is available.
• 16:9 full HD slides.

SEO PPT Presentation Download – SEO Audit Presentation Template

Are you looking to create an SEO plan or audit for your client? Then this is the ideal template for you. It contains attractive slides on SEO and related steps. All slides are entirely editable. All you must do is replace the slide text with your own. This slide deck has been designed to help you SEO managers, strategists, etc. to create a phenomenal presentation. Select this design to amaze your clients and coworkers.

• There are a total of 576 appealing slides.
• 1000 sets of icons.
• All the slides are fully animated.
• 16:9 high definition slides.
• It’s really easy to edit.

SEO Infographic PowerPoint Templates – SEO Action Plan PPT Template

Do you need an attractive and clean PowerPoint presentation to promote your business? This is the best choice for you! This template is extremely simple to customize based on your content ideas. So you may modify the text and color to match your specific or corporate requirements. This template comes with attractive infographics and an icon set. These templates are designed with a creative layout and solid concepts. You can use these slides for meetings, conferences, events, and business presentations.

“Horua” – Best SEO Presentation PPT

Creating a presentation from the bottom up is hard. This is why PowerPoint templates are so widely used. The “ Horua ” SEO presentation template is simple and straightforward to use, and it can be customized based on your needs. The template was prepared by professional designers.

This trendy PPT template has an abundance of color options, so it will match your business perfectly. This template is ideal for conveying your knowledge of SEO in a visually appealing way. Use this design to create a stunning presentation in no time.

• This PowerPoint presentation template bundle has 60 slides.
• There are two distinct color themes to select from.
• All the slides are in a widescreen format.
• There’s no need to use other applications to modify.
• Just drag and drop is enough to alter the slides.

Social Media PPT Presentation – Social Media Infographic PowerPoint Template

Social media is a type of internet marketing that uses social networks to get traffic. If you’re searching for a unique PowerPoint template for social media, this one is perfect. The template is done in a stylish color scheme with several graphical objects. Use this template to show the current status of your social media marketing, share results and plans with company managers, and more.

Social Media PowerPoint Template for Presentation – Creative Social Media Presentation Template

This social media slide design would make an excellent presentation. You don’t need a lot of editing abilities. The slides are easily modified based on your specific content. This template has impressive transitions and animations. This template’s color combination is fantastic; it’s very clean and professional. Get it; you will definitely like it.

• There are 16 distinct slides accessible.
• 90+ XML files contained.
• It is available with a dark and light background color option.
• The slides are all in widescreen format.
• Handcrafted infographics with a beautiful design.
• Slides can be fully customized.
• Free set of icon packs.

Social Media Animated PowerPoint Presentation – Social Media Strategy PPT Presentation

Do you need a modern, animated social media marketing presentation template? Take a look at this PowerPoint slide. It is wonderfully designed and will help you deliver your message to your audience. This presentation template is very easy to use, which can save you a lot of time. Many interesting slides with plenty of functions are included. This template is also very cost-efficient, which makes it an ideal solution for you.

• Fifty unique, animated slides.
• 50 XML color themes.
• Those slides are available in the dark version as well.
• Perfectly compatible with Microsoft PowerPoint.
• All of the visual items are in vector forms.

Creative Social Media Kit – Social Media Marketing Presentation Slide Design

Professionals created this innovative social media PPT slide, which is utilized in various commercial sectors, including fashion, corporate, agency, company, portfolio, and more. The design of this presentation was created using interesting visual elements, which are both appealing and compelling. Use this graphic design to amaze your audience.

Social Media Marketing Presentation Template – Social Media Campaign Presentation Slides

Are you still wasting your time creating presentation slides? Or still, sending out boring presentations to your clients? Do you want to make presentations that your clients look forward to seeing? This social media marketing template will finally allow you to create quality presentations in a very short time.

With this contemporary slide, you’ll be able to deliver your ideas effectively and have a long-term influence on your audience. This template layout will allow you to create an incredible presentation in just minutes. All you need to do is simply download this design, open it and add your content.

Best Mobile Marketing PowerPoint Template – Mobile App Marketing Plan PPT Template

Mobile marketing is a form of digital marketing that uses mobile devices such as cell phones and smartphones. This method of marketing utilizes mobile apps, SMS, and other forms of instant messaging technology. It has become the preferred choice for an increasing number of businesses who need to improve their marketing efforts – including small businesses.

This PowerPoint template is made for mobile marketing. You may quickly arrange the marketing stages with this PPT presentation design. This presentation PPT has several appealing graphical elements, icons, and background designs. Use this PowerPoint slide to engage your audience.

PPT Presentation for Digital Marketing and Social Media – Social Media Marketing PPT Download

This digital marketing and social media presentation template pack have attractive slides. These expert slide designs will save you time while promoting your business online. This beautiful template has modern slides with color schemes and layout options that you may personalize. It is ideal for any business. Try out this presentation to improve your business.

Look at the best collection of business presentation templates that are available and use it to build an actionable business plan.

“Brandigital” SEO and Digital Marketing Agency Company Profile PPT

This is a perfect template for SEO and digital marketing agencies with a truly professional look. This digital marketing presentation template provides a powerful presence. During creation, the designers utilized a variety of distinctive design patterns. This corporate layout design offers an opportunity for you to create a striking presentation. Download this presentation; this is the most effective way to create an online marketing presentation with minimal effort.

Before you create marketing plans, see the marketing PowerPoint presentation templates . Many sales and marketing professionals use marketing PPT templates when planning campaigns.

• There are a total of 38 unique slides in this presentation.
• All the graphics are fully editable.
• Free web fonts are available.
• The designers were more concerned with typography and usability.
• The slides in this presentation are based on the Master Slides.

Digital Marketing Presentation for Client PPT – Best Digital Marketing Strategy Template

This is one of the most frequently suggested digital marketing PPT for an agency. It has a modern style and can be used for explaining, pitching, or reviewing strategies with your clients. This template has all of the essential elements of a digital strategy in one place. Each component can be quickly modified to meet your personal requirements. This is a really cool template that allows you to present a digital marketing strategy in an exciting way.

• It has 80 or more unique slides and a total of 1600+ slides.
• All of the PPT slides are in a widescreen aspect ratio.
• Two versions exist light and dark.
• You may tailor the animations to your specific needs.
• A wide range of graphical elements is available.

“Digital Marketing Pro” – PowerPoint Template for Digital Marketing Plan

This is the right one for you if you’re searching for the latest presentation of a digital marketing plan. This PPT is based on modern, unique slides and has the simplest layouts, which give a professional look to your slides. You can use this template for your upcoming presentation on digital marketing.

• Color schemes that are visually appealing.
• 110+ modernistic slides are available.
• Device mockups are added.
• It’s really simple to personalize.
• 24/7 support services.

Best Digital Marketing Audit Template – Digital Marketing Campaign PPT Template

This is a PPT presentation template with sections for your goals, keywords, content, analytics, SEO analysis, and ROI. This is an elegant PPT with lots of attractive colors. It’s suitable for digital marketing consultants to use as a presentation. You can modify the PPT however you want and add your own data. Take a look at this slide design to see how this beautiful PPT design will impress your audience.

Top Digital Marketing Report Template – Minimal Digital Marketing Portfolio Template

These presentation slides are designed for digital marketing projects, reports, content plans, and digital agency portfolios. It can be used by marketing managers, digital marketing consultants, lead generation companies, online marketers, and anyone who is looking for a professional digital marketing template to showcase their work. This premium PowerPoint presentation template is intended to present your company’s data in a creative way.

Online Marketing PPT Slides – Online Marketing PowerPoint Presentation Templates

You can find a lot of digital marketing presentations online to utilize. If you want to create an excellent online marketing presentation, this template will help you achieve that. It is the most comprehensive set of digital marketing PowerPoint layouts on the market. If you want to make a good impression, this is the template for you. It’s designed to explain what digital marketing is all about in an attractive and professional way.

Small businesses, as well as large enterprises, must have an online presence in order to stay competitive. It’s also essential to have an attractive presentation with digital marketing-related content. With the help of these digital marketing PowerPoint slides, you don’t have to worry about creating your own presentation. You can download any resource and use it in your next presentation. I really look up to you for reading this article. I hope you found this article useful, and it gave you some more insight into digital marketing templates.

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We're here to help you!

What is digital marketing.

Digital marketing, often known as online marketing, promotes brands utilizing the internet and other digital communication channels to reach potential clients. This includes text and multimedia messages, email, online networks, and digital advertising as a promotional strategy.

What is a digital marketing presentation template?

A digital marketing presentation template is a pre-designed slide deck that can be used to create presentations related to digital marketing. These templates usually include slides that cover topics such as social media marketing, email marketing, search engine optimization, and more.

Why should I use these templates?

Using this template can save you time and effort when creating a presentation. These templates are designed to be visually appealing and easy to use, so you can focus on creating great content instead of worrying about the design.

Where can I find these templates?

You can find these presentation templates on various websites. Visit Slide Egg to find the free slides.

How do I customize these templates?

To customize a digital marketing template, you can use presentation software such as Microsoft PowerPoint or Google Slides. Simply open the template in the software and edit the text, images, and other elements as needed.

What are some best practices for using these templates?

Keep the design simple and consistent, use high-quality images and graphics, and avoid too much text on each slide.

What are some common mistakes to avoid when using these templates?

Using too many animations or transitions, using low-quality images or graphics, and using too much text on each slide.

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Digital Marketing PowerPoint Templates & Presentation Slides

Download fully editable Digital Marketing Presentation Templates for PowerPoint and Google Slides. These high-quality designs are tailored to communicate ideas among e-commerce, influencers, SEO specialists, etc.

Be it for B2C or B2C purposes, our digital marketing PowerPoint templates can help presenters to save a lot of valuable hours of work. For instance, speakers can repurpose the presentation file to present a value proposal to different companies while keeping a branded style.

Check our digital marketing PPT templates , which are 100% compatible with all versions of PowerPoint, Google Slides, and Keynote. Elevate the quality of your presentations today!

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Digital marketing strategy templates in PPT format are valuable tools for marketing and SEO professionals, saving countless hours in making a presentation from scratch. This particularly interests users who have to create last-minute project changes or present a new proposal without ample time to work on the graphics.

All these digital marketing slide decks feature a cohesive design theme. This implies that colors, fonts, and layout are consistent across the entire slide deck. Moreover, presenters can mix & match our digital marketing PPT templates and create unique presentation decks. With an easy-to-edit layout, just bring in your content, and we will take charge of the design decisions.

Our digital marketing PowerPoint templates are designed by professionals with an eye for aesthetics. Additionally, we include a range of marketing-related concept diagrams and graphics—for example, marketing funnel diagrams, media kits, campaign dashboards, etc. The variety of infographics, charts, diagrams, and shapes can help visualize data and attract more viewers.

What is a Digital Marketing presentation?

A digital marketing presentation is a formalized way of presenting digital marketing strategies, plans, progress, or concepts using online or offline digital media or software. Presentations are often used in business, but can also be standard practice in educational and training environments. Any digital marketing presentation will have some common elements, whether it’s a B2B or B2C company, nonprofit, or government organization. The major elements you might expect include:

• An overview of Digital Marketing Strategies: Social media marketing, search engine optimization (SEO), email marketing, content marketing, pay-per-click (PPC) advertising, and other strategies they plan on implementing now or in the future.
• Performance Analysis: This could include tracking metrics like web traffic, conversion rates, social media engagement rates, return on investment (ROI) for digital campaigns, and more.
• Market Research and Insights: Valuable research data on market trends, consumer behavior, competitor analysis, and other kinds of insights of interest to digital marketing.
• Campaign Proposals: This would include the campaign goals, the target audience, the proposed channels, the content strategy for those channels, the campaign budget, and the expected outcomes of the campaign.

How do you do a presentation on Digital Marketing?

We can create a digital marketing presentation by following this structure:

• Introduction slide: Brief background and expertise in digital marketing of the team. Outline the key topics to be covered. State the objective of this presentation.
• Body: Divide into sections like SEO, social media marketing, email marketing, content marketing, etc. One topic per slide, keeping a balance between text and graphics.
• Conclusion: Summarize key points and open up for questions.

Use powerful visuals, particularly infographics. Case studies are a must, as success stories or failures in digital marketing provide practical insights.

What are the 5 Ps of marketing presentation?

This stands for Product, Price, Place, Promotion, and People.

How do you start a digital presentation?

Start with a friendly greeting to make your audience feel comfortable. Introduce yourself and your team, and express the intent behind your presentation – particularly what you intend to achieve.

Provide a brief overview of what you’ll cover. Example: “We’ll start with an overview of digital marketing, dive into key trends, and then discuss practical strategies.” Mention how long the presentation will last, and set the tone for the rest of your talk.

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Number of slides: 3

They say a product is worth nothing without the perfect marketing strategy. You can have a high-quality product, but if it’s not advertised properly, it can be a total failure. Therefore, this template will enable your company to create the perfect digital marketing strategy. Nowadays, digital marketing is an inevitable part of the company’s success. Because of that, your presentation will be highly valuable and can be easily updated to fit your business’s needs and requirements.

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Social media marketing slide.

Social Media Marketing is probably the most successful alternative of marketing. Also, it is quite cheaper than traditional marketing. With this template, you can easily outline all of the Social Media that you are going to use for achieving your goals. The most commonly used and probably the most successful are YouTube, Facebook, Instagram, Twitter, and Pinterest.

Search engine optimization is the most valuable process that is a part of the digital marketing. That’s the process that maximizes the number of visitor on a particular website. As a consequence, the site will appear at the top of the list of results and you will gain more popularity. By attracting more views, you can successfully promote your brand.

Digital Marketing Ending Slide

The last slide has a sleek look and it is designed to fit every company’s needs. You can use it for recapping the final activities and outcomes of the digital marketing strategy. You can outline the social media that you are going to use for advertising and forecast the final outcome of the undertaken strategy.

The template is highly professional and adaptable to any company’s needs

With its straightforward design you can make sure to create a successful presentation with perfectly tailored marketing strategy.

Social Media Marketing is the most used way of marketing nowadays

This slide is a great place for outlining the social media you are going to use, such as Facebook, YouTube and etc.

SEO plays a big role in attracting visitors and gaining popularity

Search Engine Optimization has a big role in the digital marketing and it will enable you to successfully promote your brand.

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Digital marketing PowerPoint Presentation Templates and Google Slides

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Digital Marketing Toolkit Ppt PowerPoint Presentation Complete Deck With Slides

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Digital Marketing Opportunities And Challenges Ppt PowerPoint Presentation Complete Deck With Slides

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Complete Guide For Display Advertising Role In Digital Marketing Ppt PowerPoint Presentation Complete Deck With Slides

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Services Menu Digital Marketing Ppt PowerPoint Presentation Complete Deck With Slides

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Online Shopping Promoters Digital Marketing Ppt PowerPoint Presentation Complete Deck With Slides

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How to Create Effective Digital Marketing Presentation?

This guide covers all the tips you will need to create an effective digital marketing presentation. Only with this guide you will create amazing digital marketing presentation templates.

What's Inside?

If you want to accelerate your digital marketing efforts, then creating an effective presentation is essential. Not only will it help you communicate your message in a concise and clear manner, but it will also create engagement with the audience. As digital technology continues to evolve, so too do the tools available for crafting compelling presentations.

Understanding how to utilize these resources and many solutions on the market (marketing presentations platforms, guest posting, etc.) and build stunning slides effectively can make all the difference between a mediocre and powerful digital marketing presentation. In this blog post, we'll look at several key tips for creating engaging digital marketing presentations that get results!

Top tips for creating outstanding digital marketing presentation

Tip #1 identify the advantages and illustrate them in detail for maximum impact.

Presenting a marketing plan you should be direct. Numbers and visual aids can help you illustrate the return on investment better than words alone, so leverage charts and diagrams when presenting financial concepts to your audience. Drafts of any advertising messages or methods should be shared in order to give everyone a more tangible understanding of what is being offered.

When delivering your presentation, focus not only on results but also on how they will benefit each individual present – demonstrate why it matters for product managers or department leads specifically rather than simply providing facts without context around their relevance.

Tip #2 Tell interesting stories

Expert presentations rely on good storytelling. Every presentation should have an overarching narrative that speaks to the audience about why your message is important and what they stand to gain from it.

Weave smaller stories into this larger one that exemplifies experiences, both yours and others, relating back to how you can solve a problem for them. By employing stories in your work, listeners become more emotionally invested as well as able to easily recall key points - allowing even mundane topics to come alive with resonance!

Tip #3 Don’t sell too much

By delivering a digital marketing strategy presentation, your goal should be to provide meaningful education and information that promotes yourself, your business, or your services without directly trying to sell anything. Don't forget the follow-up with an email advertisement after the event is complete - this will allow you to target those who've already been informed about what it is you offer in terms of solutions so they can contact you for help!

Tip #4 Focus on three key points

Want to deliver your presentation effectively? Do not overload the audience with an excess of information - focus instead on communicating three concise and engaging points. Tell stories, provide pertinent data that supports these ideas, and soon you'll find yourself captivating listeners throughout!

Tip #5 Use Virtual Reality

From luxury fashion brands to industrial innovators, Virtual Reality (VR) is quickly making its mark as the new standard for marketing strategy presentations. Expected to reach a staggering $220 billion by 2028, VR offers businesses an unprecedented ability to showcase their products and services in photorealistic detail - plus give customers immersive opportunities that go beyond traditional demonstration formats.

Take Gucci's recent foray into virtual reality with the launch of 'Gucci Town,' where visitors can explore breathtaking works of art coupled with signature pieces from their collection – all within a hyper-realistic environment only achievable through powerful VR technologies.

With these types of platforms being made more accessible than ever before, now could be the perfect time for your business to enter this groundbreaking space!

Tip #6 Unleash the potential of illustrations

Create an unforgettable connection with your audience by including visuals and illustrations in your next marketing presentation. Engage the crowd through powerful images that signify inclusion, thereby helping you serve better and establish yourself as a core brand!

Illustrations not only give insight into services offered but also add to the understanding of vital points during any slideshare - giving everyone present a deeper appreciation for both topic and tone.

Tip #7 Incorporate GIFs,animations and graphics

As digital media continues to shape the marketing landscape, GIFs and animations can make presentations more captivating. By incorporating animated images into your branding strategies, you’ll give viewers an entertaining way to learn about booking services or product usage; while also adding a layer of dynamism when displaying data. Just remember to use these elements in moderation so as not to overwhelm the audience!

Creating an outstanding digital marketing presentation requires mastery of your content, attention to your audience, and the effective use of media. Effective presentations engage the audience and give them something to take away that will allow them to make better-informed decisions. By utilizing these tips, you can be sure that your digital marketing presentations are effective and engaging. We also recommend you visit emilyandblair.com for more tips and tricks related to marketing presentations.

The most important aspect of your presentation is confidence in your ideas, so don’t forget to stay focused and use pictures along with words; this will help keep you centered during the presentation process. With a combination of creativity, preparation and storytelling, you have all the tools needed right at your fingertips to create a powerful piece of work. After all, it is only by presenting ourselves as unified and professional that we can truly achieve greatness in any field.

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Dec 14, 2022

Presentation: Your Digital Marketing Trends For 2023

by Digital Marketing Institute

In this webinar , we had 4 superb DMI experts sharing their trends in digital marketing for 2023.

Matthew Santos (Vice President of Products & Strategy at Neil Patel Accel), on how AI content tools can jump start your creative juices and elevate SEO, eliminating your writer’s block. 

Alison Battisby (Social Media Consultant and Founder of Avocado Social) looks in-depth at video trends across TikTok, Instagram, LinkedIn and YouTube. This includes how to create algorithm-winning content; spot trends; how to utilise creators to your advantage; and how to create engaging communities via valuable in-depth video content. 

Cathal Melinn (Data Analyst, Digital Strategist and Founder of Digital Basics) walks us through how automated bid strategies can work for you with Google Ads and audience signals; the challenges of campaign simplification and limited data in Google Ads; new ad formats and options to expect in 2023, and migrating reporting standards to GA4 early in 2023. 

Clark Boyd (Author, Digital Marketing and Digital Transformation Consultant & Speaker) discusses the implications of generative AI for marketing strategies, and walks us through the emergence of Superapps which have sprung up partly as the result Googles plans for third-party cookie depreciation.

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This content is available to Power Members only.

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150+ Digital Marketing Topics For Presentation

Published by admin on october 27, 2020 october 27, 2020.

Due to the increased importance of online marketing, students as well as researchers need the latest and best digital marketing topics for presentation. This post covers the latest trending & Interesting digital marketing topics for presentation. These internet marketing related topics can be used for PowerPoint PPT Presentation, oral presentation, speeches in seminars or conferences.

These Online marketing presentation topics will help students of MBA, MMS, BBA, Bcom, PGDM, Engineering in IT & computer science and other management and technical courses for presentation.

Latest Digital Marketing Presentation Topi cs

Marketing 4.0: Moving from Traditional to Digital

Marketing 4.0: When Online Meets Offline, Style Meets Substance, and Machine-to-Machine Meets Human-to-Human

Impact of 5G on Digital Marketing

5G and the future of digital marketing

Digital Marketing: Opportunities & Challenges

Digital marketing in the age of 5G

Research Online Purchase Offline

Is Online Learning The New Normal?

Online Education: The New Normal!

Chatbots: Benefits & Challenges for Digital Marketing

Chatbots and conversational marketing

Programmatic Advertising: AI to Automate

The search world in 2021

SEO: How to rank in 2021

SEO ranking factor in 2021

Artificial Intelligence: Boon or Bane for Digital Marketing

Artificial Intelligence (AI) and Machine Learning in Marketing

Impact of AI on digital marketing

Crowdsourcing

Marketing Automation

Omnichannel Marketing

Digital marketing trends: What the future holds

Digital marketing for dummies

Best digital marketing campaigns ever!

Digital marketing: a new tool for international education

Digital Marketing Vs. Traditional Marketing

Digital Marketing: Career Opportunities!

Digital Marketing hacks to increase sales

Evolution of Digital Marketing!

The art of visual content

Digital Marketing 101

Conversational Marketing

Digital Marketing is all about ‘Inking Ideas’

Video Marketing

An era of internet marketing

Digital Business Vs. Digital Marketing

Augmented reality (AR) marketing

Virtual reality (VR) marketing

Online reputation management

Online Sales Funnel Optimization

Multichannel Marketing

Search Engine Marketing Topics

Search Engine Optimization

Effect of AMP on SEO

Search Engine Marketing

SEO Vs. SEM

Is SEO a myth?

Voice search optimization

Local SEO and local search marketing

Affiliate Marketing Topics

Influencer Marketing

Affiliate Marketing

Digital Media Marketing

Associate Marketing

Best affiliate platforms to start with!

Social Media Marketing Topics

Social Media Marketing

Instagram Marketing

Social Media Advertising

YouTube Marketing

Facebook Marketing

Twitter Marketing

Quora Marketing

Snapchat Marketing

Pinterest Marketing

Instagram Analytics

Digital analytics

Data-driven Marketing

Content Marketing

Why Content Is Vital In Digital Marketing

Content is the new oil!

Importance of content marketing in digital marketing

E-Commerce Topics

E-Commerce: Future of Business?

Business Analytics

Geo-Fencing

Collaborative Marketing

SMS Marketing

Neuromarketing

Digital Security & Privacy Topics

Digital Marketing & Privacy Concerns

Privacy: Biggest challenge for digital marketer

Digital Advertising Topics

IoT Advertising

Pay Per Click Advertising

Google digital marketing

Keyword advertising

Role of Coupon Codes in Digital Marketing

Native Advertising

Digital Copy Writing

Email Marketing

Mobile Marketing

Online Public Relations (PR)

Mobile Marketing Topics

Is it the year of mobile yet!

Mobile Marketing Best Practice

Importance of colour psychology in digital marketing

Marketing in a digital world!

Inbound Marketing

Blogging for digital marketing

SMM in Digital Marketing

Gamification in Marketing

The Must Do’s of Your Digital Strategy

Algorithms Are The New Gatekeepers

Integrated online marketing strategy

Real-Time Marketing

Integrated digital marketing

Optimization Pyramids for Digital Ads

Mobile Analytics

SEO for Ecommerce

Online Marketing Challenges & Opportunities

The battle between Online Marketing Vs. Offline Marketing

Digital Marketing Plan

Need for digital marketing!

Audience Targetting

Doing SEO without money!

Email Marketing still works!

A/B Testing

The importance of responsive design

Are You Ready For Digital Business?

SEO, Social Media and Content Convergence

Digital Marketing Research Topics

Marketing Research & Digital Trends

Future of marketing research

Social media market research

A Framework for Digital Marketing Research

Digital marketing research

The Importance of Market Research in Digital Marketing

Online Vs. Offline Marketing Research

Technology applications in Marketing Research

Applying information systems to marketing research

The Impact of Market Research on Digital Marketing

Ethical issues in Digital Marketing Research

Digital marketing in India

Digital India

5 years of Digital India – How far have we come?

Scope of Digital Marketing In India

Why has eBay failed in India?

Is eBay losing its charm in India?

History Of Digital Marketing In India

Impact of digitization in India

Emerging trends in digital marketing in India

The future of digital marketing in India

Digital Marketing in the Indian Context

India’s Digital Marketing Journey!

India: Cruising on the digital-highway

India’s Digital Hangover!

This is all about digital marketing topics for power point presentation. These topics also can be used for subjects like virtual marketing, internet marketing, online marketing and information technology.

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Harnessing the Power of AI Tools for Dynamic and Engaging Presentations

In today’s fast-changing world, AI is revolutionizing how we create and deliver presentations. AI tools can design slides, choose themes, and suggest content, making presentations more detailed and lifelike. This article explores the incredible role of AI in presentations, highlighting the latest tech and its transformative impact.

Ready to dive into the world of AI and see how it can elevate your presentations?

First, let’s explore the power of AI in digital marketing.

Understanding The Power Of Artificial Intelligence (AI) In Digital Marketing

Artificial Intelligence (AI) has revolutionized digital marketing , providing businesses with advanced tools for data analysis and personalized targeting. These AI tools can analyze vast datasets, uncovering patterns and trends humans might miss, enabling marketers to make data-driven decisions and enhance customer experiences.

AI optimizes campaigns with precision, automating repetitive tasks for greater efficiency. Generative AI is mighty for market research and data analysis, unlocking new insights. This technology also enables creating engaging, dynamic content, such as automated content generation, chatbots, and personalized recommendations.

Understanding AI’s potential in digital marketing is crucial for leveraging its benefits. Let’s delve into the specific tools and techniques that can help you achieve your marketing goals.

AI Tools For Creating Dynamic And Engaging Presentations

Creating presentations can be daunting, but AI tools are here to make it easier and more effective. These tools help you design dynamic presentations that captivate your audience.

Let’s dive into some of the best AI tools available:

Beautiful.ai

Beautiful.AI is a fantastic tool that automates the design process. It analyzes your content and suggests the best layouts, colour schemes, and fonts, ensuring your presentation is professional and visually appealing.

Tome is another powerful AI tool for creating engaging presentations. It offers features like automated content generation and data analytics, which allow you to focus more on your message and less on the design.

Simplified’s AI Presentation Maker

Simplified’s AI Presentation Maker is perfect for those who need quick and efficient solutions. It offers a range of templates and design options that can be customized to fit your needs, making it ideal for creating dynamic and engaging presentations.

Plus, AI stands out for its ability to integrate interactive elements into your presentations. This makes your content more engaging and keeps your audience hooked. Imagine adding interactive charts and graphs with just a few clicks!

Decktopus is a versatile AI tool that offers various features to enhance your presentations. From automated design suggestions to interactive elements, Decktopus has it all. It’s a one-stop solution for creating dynamic and engaging presentations.

Now that you know about these fantastic tools, are you ready to enhance your presentations?

Let’s explore the features and benefits of these AI tools in the next section.

Features And Benefits Of AI Tools

AI tools have revolutionized presentation creation, making the process faster and more efficient. Here are the key features and benefits:

Time Efficiency

AI automates repetitive tasks like slide organization and element management, saving work hours.

Improved Design

These tools offer design suggestions and templates, ensuring professional and visually appealing slides, even without design expertise.

Customization and Personalization

AI allows for high levels of customization, tailoring presentations to fit your brand and messaging for better audience resonance.

Enhanced Interactivity

Integrate interactive elements like polls, quizzes, and Q&A sessions easily, making presentations more engaging.

Analytics and Feedback

AI provides insights into audience interactions, showing which slides were most engaging and offering feedback to improve future presentations.

Real-World Applications

Sales presentations.

AI boosts sales presentations with stunning visuals and automated data analysis, tailoring content to specific audiences for increased engagement and conversions.

Training Seminars

AI enhances training seminars by creating personalized learning experiences and providing trainers with real-time feedback.

Investor Pitches

AI helps create polished, professional investor pitches with insightful data visualizations and presentation suggestions, giving you an edge in crucial meetings.

By harnessing AI’s capabilities, you can significantly improve the effectiveness and efficiency of your presentations.

AI tools are changing the game for creating presentations. They save time, keep designs consistent, and let you focus on what really matters: your message. As AI keeps getting better, the mix of human creativity and machine help will make presentations even more exciting and compelling.

Using AI tools for presentations is a smart move. They make it easier to create and share your ideas in a way that grabs attention and makes an impact. The future looks bright for AI in presentations, with even more cool features on the way.

So, get ready to make your presentations not just good but excellent with the help of AI.

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1 hr 30 min

The Wander Creative Podcast: S3 E1 ”The Importance of Social Pillars‪”‬ The Wander Creative Podcast: A Guide To Digital Marketing

Welcome to Season 3 of the Wander Creative Podcast! In this episode, Dan Russo is joined by our Director of Operations, Katie Rose, and our Social Media Manager, Chloe Fortner. We chat about the idea of social and messaging pillars for brands, sharing insights on how to effectively tell your brand’s story on social media, and emphasize the importance of authenticity, consistency, and engaging your audience in your brand's narrative.

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More From Forbes

How blockchain is revolutionizing trust in digital advertising.

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Don Dodds, Founder at M16 Marketing & PIEARM.AI , is a leading marketing technologist on a mission to help marketers and businesses grow.

In digital advertising, where trust and transparency are critical, advertisers often face issues with ad fraud, lack of accountability and opaque ad placements. A study by Juniper Research found that ad fraud cost advertisers $84 billion in 2023 . How can digital advertisers help to minimize these challenges?

One solution is blockchain, which operates on a decentralized ledger system, ensuring transparency, security and efficiency. By leveraging this technology, advertisers can significantly reduce these losses and improve overall trust in their digital advertising processes.

With over 25 years of experience in digital marketing and a deep understanding of blockchain technology, including launching a proprietary cryptocurrency, my vision is to help advance digital marketing solutions using AI, blockchain and cryptocurrency.

Benefits Of Blockchain

Transparency, wwe raw results, winners and grades as rhea ripley returns, nyt ‘strands’ hints, spangram and answers for tuesday, july 9th, the best brewery in the u.s.—according to the u.s. open beer championship.

Traditional digital advertising often involves multiple intermediaries, like ad networks, demand-side platforms (DSPs) and supply-side platforms (SSPs). These intermediaries facilitate the buying and selling of ad space, but they can also add complexity and cost to the process.

By leveraging blockchain technology, we can reduce the need for these intermediaries, leading to more transparent and efficient advertising transactions. Blockchain's decentralized nature allows all participants to access a single, immutable ledger. This ensures every transaction and interaction is recorded and verifiable. Advertisers can see where their ads are placed, who views them and how effective they are. This clear view of the entire ad life cycle builds trust between all parties involved.

The transparency factor also helps minimize ad fraud—a significant issue in digital advertising that often leads to substantial financial losses for advertisers. Fraudulent activities such as fake clicks, impressions and sites can drain advertising budgets without delivering real value. By keeping a transparent and immutable record of all transactions, blockchain makes it difficult for fraudsters to manipulate data.

Data Privacy And Security

Data privacy is a growing concern in digital advertising, with increasing regulations such as GDPR and CCPA enforcing stricter guidelines. Blockchain technology offers enhanced data security and privacy, ensuring user data is protected and used ethically. The decentralized nature of blockchain means that data is not stored in a central location, reducing the risk of breaches.

Smart contracts, which execute transactions automatically when predefined conditions are met, further enhance security. These contracts ensure that ad spend is only released when genuine interactions are verified. Such measures can lead to a more secure and efficient digital advertising ecosystem.

Furthermore, users have more control over their data, as they can grant and revoke access permissions as needed. This level of security and control builds trust between users and advertisers. According to a study by PwC , 71% of consumers are unlikely to buy if they do not trust a company with their data. Blockchain's secure and transparent data management can significantly enhance user trust and loyalty.

A More Streamlined Process

Blockchain technology can also streamline the often time-consuming ad buying and selling process by automating transactions and, again, eliminating unnecessary intermediaries. Advertisers and publishers can interact directly, reducing costs and increasing efficiency. The transparency provided by blockchain also means that payment terms are clear and disputes are minimized.

Potential Roadblocks

Despite its many benefits for digital advertising, blockchain does have its challenges—most notably, scalability. As the number of transactions increases, the blockchain network can become slow and less efficient. However, ongoing research and development are addressing this.

Another challenge is the initial investment required to implement blockchain technology. Companies need to invest in infrastructure and training to effectively adopt blockchain solutions. Additionally, as blockchain is still relatively new in the digital advertising industry, there may be a lack of understanding and trust among stakeholders. Despite these challenges, I believe the potential benefits of blockchain for digital advertising make it a worthwhile consideration.

Looking To The Future

The future of blockchain in digital advertising looks promising, with ongoing advancements and increasing adoption. As more companies begin to recognize the benefits of blockchain, its use in digital advertising is expected to grow. Future developments may include more sophisticated smart contracts, enhanced interoperability between different blockchain networks, and improved scalability solutions.

Additionally, increased collaboration between technology providers, advertisers and regulatory bodies could further drive the adoption of blockchain . According to a report by MarketsandMarkets , the blockchain market was about $7.4 billion in 2022, and it is expected to generate over $94 billion in revenue by 2027.

We're already seeing brands leveraging the technology for digital marketing. For example, IBM and Mediaocean collaborated to build "a blockchain consortium for the digital media supply chain," aiming to increase transparency and reduce fraud. Big brands like Kellogg and Unilever are already on board.

Empowering Consumers

By providing transparency and accountability, blockchain encourages ethical advertising practices and protects consumer privacy. When these attributes are present, consumers are typically more likely to engage with ads and share their data, leading to more effective and targeted advertising campaigns.

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Digital Marketing Agency

It seems that you like this template, digital marketing agency presentation, free google slides theme, powerpoint template, and canva presentation template.

Give your digital marketing agency a boost with this electrifying presentation that is sure to dazzle the crowd! Impress them with this futuristic template by Slidesgo whose theme lives and breathes modernity and digitalization!

Striking colors, cutting-edge graphics, and a sleek layout. This agency presentation provides the perfect blend of design to get your crowd’s eyes sparkling. Its use of a gentle gradient in the slides’ backgrounds adds a touch of life and its isometric illustrations generate a techie vibe that’s perfect for any digital startup. For colors, we use a vibrant blue with a light purple contrast.

Features of this template

• A futuristic and modern agency presentation with neon colors and polished graphics
• 100% editable and easy to modify
• 21 different slides to impress your audience
• Contains easy-to-edit graphics, maps and mockups
• Includes 500+ icons and Flaticon’s extension for customizing your slides
• Designed to be used in Google Slides, Canva, and Microsoft PowerPoint
• 16:9 widescreen format suitable for all types of screens
• Includes information about fonts, colors, and credits of the free resources used

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Academics & Curriculum

Here, you won’t be stuck in long lectures. You’ll get to work right away, applying what you learn in class, collaborating with classmates, engaging with corporate clients, solving real business challenges, and preparing for a rewarding career.

MS in Management Menu

• Admissions Ambassadors

Learning powered by doing

You’ve got your heart set on a well-paying job in a high-growth company, but your undergraduate degree isn’t in management. No problem.

Build a bridge to the dynamic business world and show the marketplace you have what it takes to make an impact. As a Masters in Management Studies student, you’ll work on collaborative teams to solve real problems with real companies in real-time. And it all happens in Boston, a city that’s launching the next generation of innovation in everything from technology to health care to nonprofits.

A new project every eight weeks

Unlike any other business masters program, you’ll undertake a project with real companies every eight weeks — 4 in all. You’ll learn to work in teams with a diverse set of colleagues. After each team experience, you’ll receive individualized feedback, which you’ll apply in the next project. Under the guidance of a faculty leader small student teams together in projects that grow increasingly complex as students build their capabilities.

Project 1. A business simulation and case competition

where student teams run a coffee company during its first year of operation.

Project 2: A business opportunity analysis project

using competitive analysis, trend data, and customer research.

Project 3. A digital marketing client project

that builds the media and content for an end-to-end campaign for a new offer, customer segment or market.

Project 4. An innovation project

where student teams build the business plan for their own idea and convince an investor panel to back the recommendation.

Real Projects, Real Stakes, Real Impact

In this program with so much focus on real clients, you’ll dive into hands-on experience, applying classroom knowledge to real-world scenarios. It’s the ultimate bridge between theory and practice, preparing you for success beyond the classroom.

Recent Projects

• New  Shopping Experience  for Launch of a  New Brand of Spirits  in North America
• Redesign of  Thoracic Cancer Patient Journey  for Major U.S. Hospital System
• Launch Plan for Introduction of a  Sustainability Risk Management System  for  Global Insurer
• Digital Marketing Plan for  Genomics Services of Leading Life Science Company
• Customer Experience Redesign to  Make Kenmore Square a Retail Destination
• New Physician and Nurse Practitioner Experience for  Mid-Cap Pharmaceutical Company
• New Online Shopping Platform for  Global Grain and Protein Supplier

Real Client Presentation

In each project, MiM students offer meaningful recommendations to client leaders in a live setting. Check out a class presentation to project partner Athletic Brewing. Students developed a digital marketing plan to launch this new non-alcoholic brand in Spain, Ireland, and the Netherlands.

Invested Project Clients

Each corporate client invests their time to work with students on a bi-weekly basis. The client sets out project objectives, provides initial context, shares feedback on deliverables and assess the final output with the goal of implementing the recommendations in full or in part.

• Athletic Brewing
• Avery Dennison
• Azenta Life Sciences
• Basis Technology
• Belfort Digital Marketing
• Boston Medical Center
• Christiana Care
• Commonwealth Hotel
• Ibsen Pharmaceuticals
• Merrill Lynch
• Paratek BioPharma
• Related Beal
• Springs Industries
• Storable.com
• WellSense Health Plan
• Zurich Financial

An integrated course curriculum

The Questrom Master in Management Studies Program delivers a unique level of integration across courses and between courses and client project. Faculty meet weekly to make the links between the content they cover and the overall student learning objectives for each eight-week module. Spring electives allow students to tailor what they learn to their career goals. The electives also enable project teams build more advanced deliverables for their clients.

Questrom Master in Management Studies at a Glance

Add an introduction that covers the content in the table below that currently spans multiple columns: Tech and Coms Labs through all modules, Management Communications through modules 1 and 2, Consultative Communications through modules 3 and 4

During the summer a virtual career and job hunting course will develop the skills you need to present yourself, begin networking and interviewing and be ready to pursue your job hunt when you arrive in Boston. At the same time online Data Camps will build MS Excel skills for beginners and refresh skills for more advanced users.

Immerse in solving a business crisis simulation and undertake your first career networking push on the very first day of the program.  Launch is an immersion in hands on learning and career development that will integrate you rapidly into what it means to work in the real world. During launch students also take the first session for each course and engage in a Career Networking Hackathon event.

Module 1: Business Foundations

Mod 1 business launch simulation project.

Deploy the fundamentals of business decision-making in the areas of positioning, product offering, customer service, operations, pricing and marketing to profitably grow a new small business. Measure and assess results through P&L, cash flow, customer satisfaction and market share statements and reports.

Business Context and Strategy

COURSE CODE: ms717

Financial Reporting and Analysis

COURSE CODE: ms742

“If you can measure it, you can manage it” is an axiom of management. Accounting is the language of business measurement, the means by which business describes what they do, why they do it, and the value that it generates. In this course, you will be introduced to this language via financial statements: corporate reports, balance sheets, earnings and cash flow analyses, along with CVP-based analysis and decision making.

Quantitative Methods for Management Decisions

COURSE CODE: ms743

This course introduces students to statistics and probability, the means by which we analyze customers, markets, firms, industries…any and all aspects of the business experience. The goal is to teach students tools and techniques for analyzing data with an appreciation for the theory underpinning such analyses. How do we collect and analyze data in an unbiased manner?

Executive Communications A

COURSE CODE: ms749

Persuasive written, oral and interpersonal communications are essential skills that are required for success in every business discipline. In this class, students will learn how to communicate clearly and persuasively, and to connect authentically with their audience, in a way that inspires action. Students will learn to take a point of view on current business issues, support it with logic and evidence, and express it effectively in multiple mediums, ranging from written to verbal, and from formal to extemporaneous. Best practices for both in-person and virtual remote interactions will be explored and practiced. Coaching will be offered for client project meetings and presentations.

Module 2: Customer-Driven Growth

Mod 2 growth opportunity assessment project.

A growth opportunity investigation that relies on competitive assessment, trend analysis and customer insights to evaluate, size and place a value on potential market entry, acquisition or organic growth opportunities.

Customers and Markets

COURSE CODE: ms715

how we measure this growth (in terms of volume sold, revenues, or profits), it always starts with an understanding of how to create value for the customer. The most successful organizations understand that identifying, producing, delivering and capturing value is a strategic practice on which an enterprise thrives or dies. With so much on the line, growth cannot be relegated merely to the marketing department; it is a mindset to be embraced across the organization. This course provides students with an opportunity to deepen your understanding of the ever-changing world of marketing. It presents advanced concepts marketers in all companies are dealing with to grow their business.

Financial Decision Making

COURSE CODE: ms716

Finance is concerned with the efficient allocation of capital, maximizing operational cash flows and the management of financial risk. Capital is said to be efficiently allocated when the risk/return profile of the investment is in line with investor preferences with respect to risk, time and expected return. This course includes the basics of investment analysis: time-value of money, portfolio theory, risk-return tradeoffs and capital budgeting. Time-value of money refers to the valuation of differing values of expected cash flows across time and accounts for differing levels of expected risk. Portfolio theory refers to the optimization of the weights of investments such that the portfolio outperforms the average of the investments. This is accomplished through the minimization of unnecessary risk. Capital budgeting refers to the process of capital allocation within the business (by managers) such that the financial performance of the firm is maximized.

People, Teams, and Organizations

COURSE CODE: ms744

This course examines how teams function, how individuals within those teams operate, and how team members can deal with the sometimes tricky dynamics of working with others. The course is largely experiential, and involves individual introspection, one-on-one interactions with others, group exercises, and class discussion. Throughout the course, students will be asked to keep reflection journals, which will be collected halfway through the course and at the end. In addition, there will be an in-class assessment during the sixth session covering the models discussed in class to that point

Business Impact Modeling

COURSE CODE: MS775

Module 3: Growth Acceleration

Mod 3 digital marketing project.

Develop a comprehensive digital marketing campaign across social, search, paid ads, owned website, owned apps, email, sponsors, partners, and commerce channels targeted at the profile and needs of high potential customers. Bring the plan to life with tangible campaign content and media investments for each step in the prospect’s purchase journey.

Project Management and Control

COURSE CODE: ms747

In this course, students will learn how to use the concepts, tools and techniques of project management in order to successfully manage projects. System development project failures are generally failures of management, not failures of technology. Good management, along with an understanding of the appropriate use of technology, is therefore essential. Students will learn how to apply the concepts, tools and techniques of project management in today’s dynamic, digital business environment, where projects must be brought to completion under increasingly compressed timeframes and where decisions must be made under conditions of uncertainty.

Strategic Growth and Transformation

COURSE CODE: ms751

This course introduces students to issues associated with formulating corporate strategy. It draws on findings from various academic disciplines (e.g., economics, organization theory, sociology, accounting, and management policy) to build a fundamental understanding of how firms choose the businesses in which they operate, considerations for geographic expansion, and how technology interplays with strategy. Readings and cases lead towards understanding the underlying economics affecting a firm’s external and internal environments and the implications of these fundamental factors for affecting the practice of strategy design. The course is designed to challenge students both inside and outside of the classroom, and to inform their consulting project.

COURSE CODE: ms771

Leadership and Change Management

COURSE CODE: ms756

The focus of this course is on leadership from a variety of perspectives: organizational leadership in the external environment, as well as leadership at the top, middle, and lower levels inside organizations. We look leadership from a behavioral, emotional intelligence, and situational point of view, developing students’ awareness, mindset, and skills in the process. In addition, we explore the challenges, theories, and skills of change management.

Digital Marketing Analytics

COURSE CODE: ms774

Corporate Financial Management

COURSE CODE: fe820

This course provides an in-depth analysis of financial considerations relating to corporate growth. It addresses the setting of financial and corporate goals in terms of maximizing shareholder wealth and relationships among working capital, debt levels, capital costs, dividend policy, growth and the value of the firm. It also considers the requisite financial analysis associated with mergers and acquisitions and bankruptcy.

Data Management for Managers

COURSE CODE: ms776

Module 4: Commercialize Innovation

Mod 4 innovation project.

Build a prototype of a new product or service innovation based on a concept developed by students in the Innovation and Entrepreneurship course. Develop a commercial launch plan that includes a customer acquisition model, operations scale up, investment sequencing, and timeline. Assemble the business plan to attract investors, demonstrate a return on investment. Pitch the plan to a panel of actual investors.

Negotiation and Conflict Management

COURSE CODE: ms753

This course explores the skills strategies and tactics of both collaborative and competitive negotiations. In addition, we look at team negotiations, multi-party negotiations, agency, stakeholder analysis, preparation, and conflict resolution. The course is largely experiential, and involves individual introspection, one-on-one interactions with others, group exercises, and class discussion

Innovation and Entrepreneurship

COURSE CODE: ms757

This course introduces students to the innovation processes, such as design thinking, and various types and models of innovation. Students will learn current approaches to developing value for innovators, companies, societies, and economies through entrepreneurship. The course will explore various contexts for innovation and entrepreneurship, including new ventures, mature companies, and foreign market entry.

COURSE CODE: ms770

Customer Data Analysis

COURSE CODE: ms773

Consultative Selling

COURSE CODE: mk820

This course covers the consultative selling approaches and skills required to lead complex sales programs. Selling complex products and services typically requires a long sales cycle, a sales/solution team collaboration, a high degree of interaction with the client team, and the development of custom solutions specific to each client. This course covers all aspects of consultative selling, and specific topics include strategies to help clients identify opportunities, qualify deals, recognize unrealized value, create solutions, develop marketing programs, build teams, deliver projects, negotiate contracts, and manage relationships. Students will interactively work to develop the personal skills and behaviors essential to success, and will learn strategies and behaviors to become a trusted advisor and valuable partner to clients.

Across Modules: Harness Digital Technology

Weekly technology and communication labs unlock rapidly evolving generative AI, business automation, analytical and content development technologies.

Students explore and learn the basics of applications they are most likely to encounter in the workplace. Applications range from data and analysis tools, data visualization programs, digital marketing automation platforms, content creation and prototyping applications. The impact of AI is examined and experimented with throughout the course.

Students undertake intensive 3 – 4 hour skill building session to accelerate advance knowledge or build foundational basics in data analysis using Excel. Students can elect to undertake additional sessions in coding and data visualization.

The Master in Management Studies is a STEM-Designated program

Questrom’s Master in Management Studies program is designated by US Department of Homeland Security as a STEM-eligible degree program. International students in F-1 student status may be able to apply for a 24-month extension of their 12-month Optional Practical Training (OPT) employment authorization. More information about  STEM OPT eligibility  is available from the BU International Students and Scholars Office (ISSO).

The program covered so much important content in each module of the program. It was organized in a way that allowed us to build on topics from previous classes and client projects and move forward at an accelerated pace. Sydney Hall Masters in Management CREAM RIDGE, NJ

Upcoming Master in Management Studies Admissions Events

Gmac: the mba & master’s tour for women in business.

Wednesday, September 11

GMAC: The Master’s Tour – Boston

Tuesday, October 8

GMAC: The MBA & Master’s Tour North America

Wednesday, November 20

Apply for a Master in Management Studies Degree

Ready to apply? Follow the link to learn more about the application process. Once you’ve submitted your materials, we’ll start the review process. We’re happy to answer your questions along the way.

Application Deadlines

• Round 1: November 1, 2024
• Round 2: January 10, 2025
• Round 3: February 14, 2025
• Round 4: April 9, 2025
• Round 5: May 7, 2025*

*This date is only for domestic students or international students with a current, active F-1 visa.

The Texas Tech Brand

Digital communications.

• Emails to Campus

Email Requests

Email guidelines.

Digital communications at Texas Tech University strengthen the university's brand and positioning by:

• Telling the story of Texas Tech University in meaningful, intentional and influential ways.
• Promoting the well-being and success of Red Raiders at each stage of their journey whether as a student or beyond graduation.
• Elevating the successes, innovation and impact of faculty and staff.
• Increasing awareness of centers, programs and research.

Emails to the Campus Community

The digital communications team in Marketing & Communications work with internal stakeholders to develop a thoughtful and strategic communication plan that involves a multichannel approach.

Email requests will be evaluated, and strategic avenues for messages will be explored, including an email, an established newsletter, a webpage, Microsoft Teams or other platforms.

Texas Tech University departments, units, faculty and staff can request an email be sent via Marketing Cloud to the campus community by following the prompts below.

• Messaging will be evaluated for content, readability and relevance to the university mission.
• Campus-wide emails will be approved on the merits of each request. *Please note: Not all email requests will be approved, and other platforms/avenues may be suggested to deliver messaging.
• Requests to email the Texas Tech University community must include timely and relevant messaging to the majority of the target email audience.
• There is a two-message limit for approved requests. No more than one reminder email will be sent following the initial message. Please indicate if the request is part of a series or multiple emails in the original request.
• All requested send dates will be reviewed, and an alternative send date may be proposed based on other digital communications being sent in the same timeframe.
• Emails cannot be used to advertise specific courses, on-campus employment or team tryouts, etc.
• Email attachments, if needed, will be included in the body of the email as a link to the attachment.
• Emails will be sent using Texas Tech branded templates.
• Colleges and academic departments may request emails that are academically related and targeted to specific students associated with the college/department.
• Only student organizations with purposes impacting most of the student body (i.e., SGA) may submit mass student email requests.
• All content submitted with an email request will be reviewed. The digital communications team will evaluate the voice and tone of the content to ensure it is appropriate for the intended audience. Additionally, the editorial team will review grammar and style. Please be advised that, based on these assessments, adjustments may be made to the content to better align with brand standards and audience expectations.

Request a Campus Community Email

Requests for emails to the campus community should be sent to [email protected] .

Internal audience lists – faculty, staff, current students – are accessible to the digital communications team through Salesforce Marketing Cloud to accommodate email requests.

Filtered and custom email lists may also be accommodated and will be assessed with email requests as needed.

Sender Profile

A sender profile must be built and used for each email send. The sender profile contains the following information:

• The “from” email address. The verified sender domains for Texas Tech will contain @communications.ttu.edu at the end of the "from" email address. Ex: [email protected] .
• Sending from a unit or department is preferred.
• Requests to send from an individual will be reviewed.
• The "reply" email address. This address should be an actively monitored inbox and can be specified by the requestor.
• The "reply" email display name. This can be specified by the requestor.

Subject Line

Engaging, relevant and concise subject lines should accompany the email message. The digital communications team has access to Salesforce Marketing Cloud AI tools to help identify potential high-performing subject lines.

Pre-Header Line

The pre-header contains the preview text seen in the recipient's inbox. The pre-header text should be informative, short and explain what the reader can expect from the email.

Images and Graphics

Images and graphic elements should follow the following specifications:

• Width: 1200 px
• Height: 800 px
• Size: 5 mb or less

QR codes are discouraged.

Attachments and Links

Attachments should adhere to the following specifications:

• Documents should be formatted as a PDF
• External links will be reviewed.

Calls To Action

Calls to action can be included as links or buttons in the email copy.

Marketing Cloud Templates

It is important to adhere to specific guidelines concerning the use of Texas Tech branded templates from Marketing Cloud. These templates are proprietary and strictly for use within Marketing Cloud; they should not be copied, reproduced, or used outside of this platform. This ensures the integrity and consistency of our branding across all official communications and marketing initiatives. 

Need More Information?

Contact Beth Davidson ( [email protected] ), Liz Currie ( [email protected] ) or Jordyn Rizzuto ( [email protected] ).

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Stunning superyacht service standards and standardised table settings

With thanks to Jet & Yacht Comfort S.L.

As a superyacht stew, it's not unusual to report for work only to find that the plans have changed. For instance, the superyacht owner has suddenly announced that the pre-planned, casual family dinner has now escalated into a silver-service dinner for 12. Among the guest list there will be important VIPs to impress, meaning there's no room for service mistakes.

We look into international superyacht service standards and standardised table settings for the nationalities you might encounter on board. This guide should help stews to understand the types of dining service and tableware expected for each and every occasion.

Superyacht service standards: Adjusting to life on board

As an experienced five-star shore-side waiter or waitress, you may think that you have dinner service down to a fine art, but it is often very different aboard a superyacht. Just as you think you have superyacht service standards in hand, expectations may suddenly change. If the owner of a private yacht has a preferred way of doing things you will need to adapt. .

Regardless, in addition to customary service standards, any stew/stewardess should be sure to know or have:

• Flexible service know-how, adapting to the nationality/demands of guests and occasion in hand
• Clear communication with the crew, and the host or his/her team if in a senior position
• Knowledge of the food and drinks to be served

As a good stew, you will also observe the general rules of etiquette:

• Service is polite and unobtrusive
• Good service is prompt and efficient
• Excellent service doesn’t allow for interruption

You should always ensure that your fingers hold only the rim of all plates served, far away from the food presented. Service standards and table setting are regularly taught by crew training schools,  search for a local course here .

International table settings

Kylie O’Brien, a former chief stewardess and author of The Stewardess Bible , spoke to Dockwalk magazine about international table service. She summaries the expected service standards in its Table Service Part One and Part Two guides:

American-style service: Plated service

Also known as ‘plated service’, American-style service is considered to be less formal than French, Russian or English service, but there's a standard none-the-less.

Dinner service starts with the ‘lady of honour’, who normally sits to the left of the host, and continues round the table clockwise, with drinks served from the right. Food is typically prepared, portioned and plated in the galley and served to guests in the dining room from the left. Empty plates are removed from the right allowing for that all-important unobtrusive service.

The required flatware, glasses, cutlery, as well as salt, pepper and condiments are already found on the table.

Buffet-style service: Informal service

In theory, buffet-style service is the simplest of service styles. In practice, this is not the case – especially when taking place aboard a superyacht!

In buffet-style service, the service team will present a selection of food elegantly along a long table. The challenge comes in ensuring that all dishes are kept well presented, and fully loaded throughout the service - no mean feat with the limited resources on board.

To execute excellent buffet service, a stew must be in regular communication with the galley over supply and demand, all the while replacing dirty plates and topping up empty drinks and wine glasses as they go.

English-style service: Family service

English-style service is a service steeped in social traditions, and the English are known for their appreciation of good manners.

Known also as ‘family-style service’, the meat is prepared in the kitchen or galley before being carved and served up in front of the guests, with accompanying dishes being passed among the guests who serve themselves. Alternatively to this, the plated meat would be served from the right, before the stew serves accompanying dishes clockwise around the table from the right. Dishes are typically left on the table or service station.

French-style service: Synchronised service

French-style service is all about synchronicity, opulence and abundance. This complicated service is not used regularly on board as it requires all interior crew to be available.

In French service, each menu is broken down into three distinct services: Entrée, main and dessert. Each of which has a few dishes to be served at the same time. For example, the chef may present the meat for carving or fish for fileting in front of the guests. Simultaneously the second/sous chef may be preparing the salad or vegetables.

Service crew will then serve guests the platters clockwise, starting at the head of the table. Second and third stewardesses will simultaneously serve accompanying dishes around the table behind, resulting in a flourish of activity.

Russian-style service: A service of toasts!

Russian service is much simpler to execute than French service, in that courses are instead brought to the table plated sequentially, one after the other. If a chef does decide to serve food on a platter, this is served to the guests from the left in silver-service style with accompanying dishes to follow.

Kylie informed Dockwalk that you can easily manage this style of service with just two service crew, as it's a lot less labour intensive. However, she warned, “I would always recommend having a lot of clean plates on hand, because you’ll need to oblige the guests if they want more of the course that was previously served.

“You will also need to take into account your Russian guests’ love affair with the toast. In general, Russian guests like to offer a toast at the beginning, during and at the end of the meal, so make sure you have plenty of appropriate glasses and beverages of their choice on hand.”

Silver service: Formal service

Butler service is a modern adaptation of silver service, which sees staff wearing white gloves or using a service cloth to eliminate fingerprints on, and burns from, hot plates.

A silver spoon and fork is used in the right hand as a tong to serve food, moving food from the service platter to the guest’s plates, always from the left-hand-side. Drinks are always served from the right. Staff will present accompanying dishes from the left-hand side for guests to serve themselves, with empty plates removed from the right.

Tableware and table linens for superyacht dining occasions

With bespoke designs, there's a different table linen and dinnerware set available for every dinner service on board – if there's the space to store them!  Discover our top 10 luxury tableware designers here .

Tatjana Jarkovoj of Jet & Yacht Comfort advised on the table linens for all meals served aboard in the day . She said, “Usually it's expected that heavy-cotton table linens are used for breakfast and lunch, while a fine linen such as Egyptian cotton or heavy satin is better placed for dinner and formal occasions. My favourite designs are natural colours and pure Egyptian cottons. I also like satin linens, which give the table setting a real shine. Jacquard tablecloths are however very popular for their detail.

“I recommend that any superyacht has a minimum of two sets of table linens on board, but three is perfect to welcome any and all occasions.”

Read more superyacht service and tableware tips , or search for luxury tableware suppliers for your next dinner service .

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