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London Boat Show – a look back over the years

A nostalgic look back at 63 years of the world’s oldest boat show

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The recent news that the London Boat Show has – for 2019 a least – been cancelled, prompted us to take a look at the golden years of the world’s first boat show.

The London Boat Show started life in 1955 at London’s Olympia exhibition centre. The next year it returned, double the size, to accommodate the post-war sailing fever that was spreading through Britain. The biggest yacht of the entire show in 1956 was just 39ft (12m)!

In 1959, the Boat Show moved to the place it is still most associated with – the Art Deco Earl’s Court Exhibition Centre. During the 60s, it was brisk business, with the Beatles opening it one year – a role Thatcher would reprise in the 1980s.

In 2004, the Boat Show moved to its current home, the gargantuan Excel centre in London’s Docklands, a move that caused some sad nostalgia among those who fondly remembered Januaries at Earls Court sheltering from the rain and dreaming of summer. Nonetheless, more than 200,000 visitors poured through its doors, making it the most visited London Boat Show of recent years.

Part of that appeal was our big feature stand that appeared most years until 2012. It was, for that period, frequently the most popular stand at the boat show – well, after the Guinness Bar, if you count that. Not that we were entirely sober either, most of the time, with Old Pulteney whisky acting as our headline sponsor. Overall though, visitor numbers were dropping, with many citing the stale atmosphere of the hangar-like Excel halls, and the out-of-the-way location that lacks the pzazz, pubs and good restaurants of the area surrounding Earls Court.

Take a quick tour through history by scrolling down!

1955: The first London Boat Show, sponsored by the Daily Express at London’s Olympia Exhibition Centre in 1955, was the first boat show of its kind in the world. A royal barge was featured, as was Prince Phillip’s Flying Fifteen Coweslip , and an early GRP landing craft built for the Royal Marines.

1957:  From dinghies to the yacht Nyala, and even Bluebird. There is an interesting caravan boat in this showreel… “Boating is quickly becoming everybody’s hobby!”

1959:  “Ahoy, everybody!”  is the jolly title of this year’s British Pathe showreel.  It’s the age of the motorboat, the commentator says, and here we have a hydrofoil runabout, a ‘Monaco’ fast cruiser (the biggest boat in show at 59ft and ten berths), capable of 30 knots.

1962: The venue is Earl’s Court now and the floating pool has been modelled to resemble “A bit of Devon, deep in the heart of London.”   The British Pathe newsreader coins the wonderful phrase “the weekend afloat movement”.

1963: “Nowadays sailing attracts girls, too. Men never get anything to themselves for very long.” The things British Pathe men could say in the 60s and get away with! Here we have a Fifer MFV yacht, a replica of Henry Bell’s Comet , motorised canoe, and a Fairey Huntress.

1968: Waterskiing is all the rage, and Gipsy Moth IV is here, along with Sir Francis Chichester himself! We also have a National 12 dinghy, a hydrofoil jetski and a one-man submersible.

1973: We can’t make much out on this one, as it’s a Spanish-language newsreel, but the themes are modern gear (VHF and echo sounder), pretty girls hanging off trapezes and, most interestingly, footage of the start of a RIB race around London, through the canals and locks, something we believe ran for a number of years.

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The British Motor Yacht Show

Where Exclusivity Meets Excellence

15th to 18th May 2025, Swanwick Marina

Thursday – Saturday, 10am – 5pm | Sunday, 10am – 4pm

About The Show

The annual British Motor Yacht Show is curated by Premier Marinas in partnership with Britain’s leading luxury boat brands, Fairline , Princess and Sunseeker . Boasting an unparalleled boat show experience, the British Motor Yacht Show brings together the finest boat building names with the industry’s most knowledgeable professionals, making it a must-attend event for anyone aspiring to own a luxury motor yacht.

Unparalleled Access To The World’s Most Prestigious Motor Yachts

Spearheaded by its founding partners  Fairline , Premier Marinas , Princess and Sunseeker , the British Motor Yacht Show features more than 80 boats from 50 leading industry brands. Guests also have the chance to witness the unveiling of cutting-edge vessels and award-winning designs.

Intimate Atmosphere

Setting itself apart from conventional boat shows, the British Motor Yacht Show promises an intimate atmosphere against the backdrop of Premier Marinas’ Swanwick Marina on the picturesque River Hamble. Stepping away from the bustling crowds, registered guests can relish unhurried moments with exhibitors, exploring motor boats, day boats and Ribs in a relaxed environment.

Register Your Interest in Attending

This exclusive event is free to attend for serious buyers to enjoy a personalised encounter with the pinnacle of British and overseas brands. Register your interest here.

Our 2024 Exhibitors

The British Motor Yacht Show is a curated spectacle for serious boat buyers exploring the realm of luxury motor yachts. Each of our exhibitors has been handpicked so that our guests can experience the pinnacle of luxury, innovation and industry expertise to help inform their buying decision.

Boats On Display at the 2024 British Motor Yacht Show

The British Motor Yacht Show proudly presents the world’s most prestigious motor yachts. The line-up includes boats from its iconic boat building partners Fairline, Princess and Sunseeker, plus a wide range of models from celebrated overseas builders.

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Beyond The Boats

Indulge in a world of luxury at The British Motor Yacht Show, with showcases from iconic automotive brands, alongside tastings of award-winning English sparkling wine.

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London Yacht Show: Exhibitors and details announced

Fairline, Princess, Sunseeker, Azimut and Bavaria are just some of the yacht brands confirmed to exhibit at the London Yacht Show at London's St Katharine Docks, 8 - 12 May 2019

British Marine has announced the line up of exhibitors at the London Yacht Show, with more to be confirmed. Fairline, Azimut, Princess, Sunseeker, Hallberg Rassy, Sealine, Bayliner, Bavaria Power & Sail; Chris Craft Boats, Discovery Yachts, Greenline, Malibu Boats and Sunsail Yacht Ownership will all be taking part in the event, which takes place 8 – 12 May 2019 at St Katharine Docks in central London.

The show will see 60 boats – three per brand – displayed on water and 12,000 visitors are expected to attend.

London Yacht Show will host two floating villages with full size event marquees including a Platinum Pavilion, showcasing luxury yachting and lifestyle products and a Monument Marquee, featuring boating accessories and toys.

Tickets prices range from £30 to £180 for a VIP Elite for the preview day. The preview and press day is on Wednesday 8 May and VIP Elite ticket holders will have access to the floating champagne bar, VIP Lounge and Concierge service. Guests attending preview day will have the opportunity to preview the 60+ yachts on display at the event.

For more information visit the London Yacht Show website here.

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British marine and informa exhibitions relaunch london on water as the london yacht show.

British Marine is backing plans to relaunch a major new boat show in London in the spring. Informa Exhibitions, which already runs the successful Monaco and Fort Lauderdale boat shows, has taken over the old London On Water show with a view to turning it into a bigger and better event.

The show takes place in May at St Katharine Docks, close to the City of London and yards from Tower Bridge. In previous years it has been a relatively small event but with Informa’s resources and the backing of British Marine, which runs the Southampton Boat Show, hopes are high that it will put a London boat show back on the international calendar.

“We’ve taken this show on for what it can be, not what it is,” says Andrew Williams, president of maritime for Informa Exhibitions. “Our decision to partner with British Marine stems from our desire to work very closely with the industry.”

Despite aiming for a three to four-fold increase in size, Andrew is keen for the show (renamed the London Yacht Show) to retain its boutique nature. “We’re not looking to compete with the Southampton Boat Show, this will be a focussed event aimed at the luxury end of the market.”

Lesley Robinson, CEO of British Marine, has already given it her backing, telling MBY: “Our decades of experience running renowned boat shows in the UK mean a network of relationships and contacts. In particular, our sales team will be working with the team at Informa to secure and grow the presence of leading brands.”

However, Robinson is keen to stress that the new LYS is not a direct replacement for the now defunct ExCel show. “LYS is a completely different prospect. It is primarily catering to the demands of boat brands and associated products and services which cater for the luxury market.”

Current plans envisage an immediate expansion to around 77 on-water berths, including eight superyachts. There will also be three floating villages and a number of land-based marquees and hospitality areas. It’s a move that has already been warmly welcomed by all three of the UK’s major motor boat builders.

Miles Moorhouse of Fairline Yachts told MBY: “We’re very excited. With British Marine driving the show forward and the weight of Informa Exhibitions behind it, it has every reason to be successful.”

It’s a view echoed by Princess Yachts marketing director, Kiran Haslam. “A London-centric show is a hugely important event for the industry. The proposed dates and the location of this show are better than the old Excel show. Many of our clients are skiing in early January and Excel was always at the mercy of winter travel issues”.

Sunseeker is also planning to exhibit.

The Editor’s View…

This could be exactly the kind of BOAT SHOW LONDON NEEDS. Both the timing and location of it are far more appealing than EXCEL in January. St Kat’s doesn’t have a lot of berths so I hope they manage to get a good mix of boats for people to see not just the obvious big guns.

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Inaugural London boat show officially opens

Friday, April 22nd, 2022

Written by: Marine Industry News

The first edition of the London Luxury Afloat boat show got underway yesterday at London’s St. Katharine Docks.

Chris Head, group sales director for Sunseeker London and Rebecca Bridgen, deputy CEO of Oyster Yachts, joined British Marine president-elect, Paul Gullett and St. Katharine Docks Marina general manager Paul Tetlow to cut the red ribbon and officially declare the show open.

Created by the British Marine team behind the  Southampton International Boat Show ,  London Luxury Afloat  features more than 30 sailing yachts, motorboats and superyachts from brands including Oyster, Sunseeker, Fairline and Azimut and ‘promotes the very best of luxurious yachting’.

Following the ribbon-cutting, Bridgen commented: “We are absolutely delighted to be here at London Luxury Afloat and St. Katharine Docks. It is a fantastic location for a private viewing of Oysters and a great place to kick off the season, it also provides the perfect launch event for the new Oyster 495.

“To have a show in the heart of London, with all these luxury brands is an amazing opportunity. This is proven by the record number of guests that are coming to the show to see our Oysters, plus we appear to have been blessed with the sunshine!”

Speaking on behalf of Sunseeker London group, David Lewis, managing director, commented: “As an iconic British brand, Sunseeker continue to be at the forefront of the new and exciting. That is certainly the case as we today proudly exhibit three stunning Sunseeker Boats at the inaugural Luxury London Afloat.

“As one of the most extraordinary cities on the planet, we would hope that this show will grow to become of the most important International Boat Shows in the calendar. The historic location of St. Katherine Docks is a magnificent backdrop to this display and we have a team from the Sunseeker Family here for the duration to welcome all.”

St. Katharine Docks Marina General Manager Paul Tetlow added: “We are delighted to be hosting this inaugural London Luxury Afloat show, creating a spectacular on-water display of luxury yacht brands. We believe St Katharine Docks Marina provides a superb backdrop for London Luxury Afloat and we trust that exhibitors and visitors will have a wonderful experience at the show.”

While Paul Gullett, president-elect of British Marine, organisers of London Luxury Afloat concluded by saying: “I am delighted to join Rebecca, Chris and Paul to officially open the show.

“The team behind the scenes have been working extremely hard to pull the show together and alongside all the brands here today, everyone should be extremely proud of what has been achieved. It is absolutely wonderful to see a boat show of this calibre back in the heart of London.”

London Luxury Afloat is a brand-new boutique-style show, bringing together some of the very finest sailing, motor and superyachts from leading luxury brands, providing discerning boat buyers with a unique opportunity to view a whole range of craft side by side in the heart of the capital.

Taking place at the St. Katharine Docks, the show runs from 21-24 April .

Down on the pontoons, ticket-holders can view a whole host of luxury vessels from leading luxury yachting brands including Sunseeker, Oyster, Fairline, Hallberg-Rassy, Pearl Yachts, Azimut, Falcon, and Ryck, plus Float8’s eco-conscious luxurious floating home.

Ticket holders will also have access to the London Luxury Afloat floating VIP area. While shoreside, there will be displays featuring smaller craft, products and services including Helm Yachting Holidays, Raymarine, Ultimate Stream, Waterlodge UK and Fliteboard.

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Upon purchasing a ticket, we will be back in touch with you shortly to ask whether you would like to view a specific boat or brand. This information will be passed onto our exhibitors so that they can arrange a convienent viewing time with you at the show.

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London Afloat Boat Show

Bringing the very best of yachting to the heart of London, London Afloat is a new showcase event tailored to prospective boat buyers, showcasing some of the most beautiful and luxurious sail and motor yachts in the world.

Held at St Katharine Docks and presented by British Marine

For more information, visit londonluxuryafloat.com

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4 highlights from the London Boat Show 2016

Made in chelsea star lucy watson opens the show.

The 62nd annual London Boat Show started on January 8 and runs until January 17 at London's ExCeL.

The show was opened by Made In Chelsea actress Lucy Watson in what is billed as the biggest event in the show's history.

Lucy Watson said: “I’m thrilled to open the London Boat Show 2016 and can’t believe how much there is for people to see and do here. There are close to 400 boats to try out as well as other experiences and demonstrations throughout the ten day event.

"I’ve manned the winch of a sail boat and watched a Seabob demonstration at the huge indoor pool! Whether visitors are boating beginners or sailing experts, there’s definitely something for everyone to enjoy.”

Photo courtesy of onEdition

Sunseeker 131 unveiled

The Sunseeker stand was opened by Downton Abbey star Hugh Bonneville, along with company founder Robert Braithwaite.

Sunseeker launched its new Sunseeker 131 yacht at their stand at the ExCeL after she was seen travelling up the Thames to attend the London Boat Show . At 40 metres the Sunseeker 131 is the largest yacht at the show and the Poole-based company has already taken orders for the first five.

Sunseeker reportedly took more than £14 million of orders in the first three days of the London Boat Show as customers ordered a range of yachts including two 26 metre superyachts.

Sunseeker has also been in the news recently as they look to hire new staff to help boost the introduction of new models in 2016.

Princess 75 revealed

The Princess 75 is the largest entry by the Plymouth based yacht builder at the London Boat Show. Designs were revealed last October  but visitors to the boat show can now see the yacht in the flesh at the Princess stand.

Princess plans to reveal its new 30 metre M Class at the  Dusseldorf Boat Show at the end of January.

Land Rover BAR make an appearance

Land Rover BAR is well represented at the show, offering interactive sailing experiences and power grinder competitions to help spark interest. Sailors Nick Hutton and David 'Freddie' Carr spoke to visitors about the progress at Ben Ainslie Racing, with visitors able to gain a unique insight into the world of the  America's Cup .

The British team continues in its preparation for the challenge with racing in the Louis Vuitton America's Cup World Series. For British fans who missed the racing at the Portsmouth event last summer, a second event in July will provide a second chance to enjoy the action.

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Video: 60 years of the London Boat Show

• Katy Stickland

As the countdown to the London Boat Show 2018 begins, YBW looks back at some of the boat shows of yesteryear which were held in the capital.

As the countdown to the London Boat Show 2018 begins, YBW looks back at some of the boat shows of yesteryear which were held in the capital….can you spot someone you know?

Before it was held at ExCeL in London, the main boat show in the capital was held first at Olympia before moving to Earl’s Court in 1957.

The show was a direct result of the launch of cheaper boats, such as dinghies, post the Second World War, which opened up the sport of sailing to the middle classes.

Prior to that, it had been seen as an activity for the wealthy.

Earls Court proved very popular, mostly because of the venue’s pool which could showcase new launches.

The 1967 show featured English Rose III, the 20-foot open dory that John Ridgway and Chay Blyth rowed across the North Atlantic in the year before.

Continued below…

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At the time, sailing was a headline hitting sport, with Sir Francis Chichester completing his 1966-67 circumnavigation on board his yacht  , Gipsy Moth IV , in May 1967.

The vessel later showcased at the 1968 show.

The 1968 show also saw Ocean Bird go on display.

The John Westell-designed trimaran featured fold-in external floats on a webless steel-beam frame chosen to avoid stability threats from windage when keeling.

The 1970 boat show featured a fresh-faced Robin Knox-Johnston, who the year before had become the first person to sail singlehanded and non-stop around the world.

His 32-foot Bermuda ketch, Suhaili , was a star attraction at the show.

The London Boat Show eventually moved from Earl’s Court to ExCeL in 2004 to accommodate a larger selection of boats and equipment.

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Yacht & Boat Shows

Throughout the year, the finest luxury charter yachts are exhibited in some of the globe’s most spectacular destinations. Allowing brokers and their clients to familiarise themselves with the latest designs, refits, and charter crews, these events are all but unmissable. From the coveted Monaco Yacht Show, to the Dubai International Boat Show, the world’s most beautiful ports become a hub of superyacht activity for a few days of viewings, networking, and glamorous parties.

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NEWS... BUT NOT AS YOU KNOW IT

Dramatic footage shows couple rescued during storm on 40ft yacht

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This is the moment police saved a terrified couple after an unexpected storm hit their 40ft yacht off the Essex coast.

Roy Harris and his partner Caroline Wilson were sailing in their yacht, the Samphire, when a storm took them by surprise.

Mr Harris and his partner had been sailing back to the River Crouch in Essex from Kent’s Isle of Sheppey last Sunday when an unforecasted storm damaged their yacht, which began taking on water.

After the yacht became damaged Mr Harris sent out a distress call requesting emergency assistance.

Essex Police’s Marine Unit was scrambled and found the couple near the Gunfleet Sands off-shore windfarm, four miles off Clacton.

Officers rescued the couple and brought both them and their yacht back to shore.

Sergeant Alex Southgate, PC John Perry and special constable Scott Mccabe were on Operation Wave-Breaker patrols in the force’s rib, Sentinel, when they picked up the distress call and rushed out to the Samphire.

Working with the Dover Coastguard Operations Centre, they located the yacht and rescued the distressed couple.

Mr Harris heaped praise on Essex Police’s maritime unit for saving their lives and admitted he wouldn’t have sailed had he known they would have hit a storm.

‘When Alex leapt onto the boat, touched my arm and said, ‘You’re safe now’, it was such a comfort,’ Mr Harris said. ‘I had been scared for my life. The officers should be recognised for their bravery – they don’t just nick criminals, they save people’s lives.

‘We sailed for six to seven hours in good conditions but then the water started whipping up and, when we turned into the Crouch, the wind caught the tender (dinghy) on the front of Samphire, the jib sheet broke, the ropes got tangled and water started pouring through the hatch.

‘I became exhausted very quickly and sent a PAN-PAN. I didn’t want to call for assistance because the airwaves were busy but I had no choice.

‘The Essex Police Marine Unit turned up out of the blue – I wasn’t expecting them at all. I can’t express my gratitude and appreciation enough. I feel like my life has been saved.’

Sgt Southgate added that the storm saw waves crashing over the Samphire, making their approach dangerous as it was a very windy day.

He added: ‘PC Perry’s skill and judgement at the helm enabled him to get Sentinel safely alongside.He timed everything perfectly with the wave movement and the rising and falling of the yacht to allow me to safely cross over and board the yacht.

‘Having done this, I was able to check the crew and ascertain that the skipper was suffering from severe sea sickness and was in a state of shock.

‘Once we’d checked everything over, I was able to take control of the yacht and steer it to the safety of Brightlingsea Harbour.

‘It’s great to know everyone’s got each other’s back at sea.’

Due to the stormy conditions and the Samphire’s damaged sail, the journey to shore took more than two hours on rough seas instead of the 45 minutes the trip would take in normal conditions.

Sgt Southgate added: ‘Thankfully, we were out on Operation Wave-Breaker patrols in the area that day and were able to locate Mr Harris and his partner in time.’

Essex Police’s Marine Unit runs Operation Wave-Breaker between April and September each year to tackle anti-social behaviour and promote water safety, mounting high-visibility patrols along the Essex coastline to keep those in the water safe.

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