yacht rock juice box percentage

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Proper Brewing Yacht Rock Juice Box

NE/Hazy IPA · 5.0% ABV · ~220 calories

Proper Brewing Co. · Salt Lake City, UT

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Beer Description

Grab your shades, boat shoes, and finest Hawaiian shirt, and climb aboard the “Juice Box”. On deck, the “doobie Bounce” will sweep away your worries as you sail through and ocean of good vibes. The fruit-forward hops we added during the whirlpool and dry hop stages leave all the bitterness on shore to ensure a super juicy brew. Flaked and German wheat create a smoothness that rivals only the smoothest of tunes, so snag yourself a boat soda and enjoy the ride.

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The Voice of Local Utah

Proper Brewing Co. Expanding beyond Salt Lake

Proper Brewing Co. is no stranger to growth. The multi-location craft brewing operation started small — as in the state’s smallest commercial brewery at the time — and in the last decade has expanded to include properties throughout Salt Lake. Soon it will step beyond the county line.

The Proper footprint features a side-by-side brewery, taproom and Food Network-famous burger joint on Main Street. In Sugar House, there’s a café/bistro and a Utah-only beer bar. And don’t forget Avenues Proper, the original location that opened in 2013 and helped ignite the state’s next wave of craft breweries.

Recently, Proper Brewing/Burger established a presence inside Vivint Arena. It submitted a bid to open shop at Salt Lake International Airport. And in its first foray outside Salt Lake County, Proper’s expected to open an R&D brewery and taphouse/restaurant in Moab this summer.

The outposts are all carefully considered, with expansion aiming to stay true to the organization’s overall mission: consistently producing high-quality craft beer.

“If you’ve been following what we’ve been doing over the last 10 years, you know we do things at a pace we’re comfortable with,” said Rebecca Cardaccio, Proper’s sales director. “We do it the right way.”

The Proper Brewing Moab Taphouse will occupy the former home of Atomic Grill and Lounge. Size-wise, think Proper Brewing and Proper Burger but combined under one roof. A small brewhouse will allow for exclusive one-offs, and a beer store will offer a lineup of beers to-go. A patio will host live music and provide a spot to enjoy a beer and burger amid the red rock.

“The goal is always to make Proper a Utah staple,” said Jeff Bunk, the brewery’s director of operations.

Yacht Rock Juice Box is one beer that’s helped in that regard. The hazy IPA made an immediate impact when it debuted in late 2019, and continues to be a top seller.

“We hit that one really well,” Bunk said. “We did a lot of research and decided if we’re going to make a hazy, we’ve got to make it to our perfect standard.”

Whispers of the Primordial Sea proved to be one of Proper’s greatest success stories in 2021. The smoked Helles lager with pineapple was Bunk’s brainchild and served as a “point of difference but wasn’t so intense” that it would turn off everyday beer drinkers.

It makes sense that with brick-and-mortar growth comes a bump in brewing personnel and production. Proper recently hired Steve Vellinga to be its head brewer. Vellinga brings with him a decade’s worth of experience at the Utah Brewers Cooperative, Bunk said. John Coulam is a new hire to oversee the cellar. He previously worked for Epic Brewing in Denver, and Odell Brewing in Fort Collins, Colo.

“We’ve made a lot of good changes over the last little bit, and they’re improving not only the quality of the beer, but also how quickly we can produce it,” Bunk said. 

Proper brewed about 3,200 barrels in 2021 — a 45 percent increase over 2020 — and is targeting 4,200 in 2022, Bunk said.

A strategic shift from 22-ounce bottles to 16-ounce cans helped to position Proper for future growth. That move, coupled with updated branding, led to another win for Proper in 2021: eight-can mixed packs (with a windowed slot for a rotating beer) available at grocery and convenience stores.

“The variety pack has been fantastic,” Cardaccio said. “The featured slot is a way to get new beer into people’s hands without changing your lineup or getting new SKUs approved in stores.”

Next up is a mixed pack that will pit West Coast-style IPAs and pale ales against their East Coast (hazy/juicy) counterparts. Look for those in grocery stores this spring.

“We keep saying we’re on the cusp of getting to where we really want to be,” Cardaccio said. “We’ve figured that out now and it’s just putting it all in motion.”

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Tim Haran is an experienced marketing and communications professional with expertise in social storytelling and digital brand-building strategy. In 2018 he founded Utah Beer News as a project of Tim Haran Digital LLC. The journalistic-style website and accompanying podcast are dedicated to delivering stories important to the Utah craft beer community. Prior to launching his consulting business, Tim spent nearly a decade at a billion-dollar nutritional supplements company. He directed the company’s expansive social media presence, which had grown to 90 web properties and more than 750,000 followers/subscribers globally. The company’s flagship What’s Up, USANA? blog was inducted into the PR News Platinum Hall of Fame in 2014. USANA social media either had won or been a finalist for more than 75 awards and Tim has been named PR News Blogger of the Year, as well as Digital Communicator of the Year and Social Media Professional of the Year. Tim earned a master’s degree in journalism from the University of California at Berkeley and spent several years as a newspaper and multimedia journalist before joining USANA Health Sciences in 2007. Tim lives in Salt Lake City with his wife, Amy, and his Wheaten Terrier mix, Wrigley. He is a longtime Chicago Cubs fan and an avid homebrewer. Follow Tim on social media at @timharan or @utahbeernews.

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Proper Brewing Co. Yacht Rock Juice Box

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Meg Yacht Rock Juice Box

Proper Brewing Co

IPA - Imperial / Double New England / Hazy

Total ( ? ) 8

Unique ( ? ) 8

Monthly ( ? ) 0

Global Recent Activity

Mark Weir is drinking a Meg Yacht Rock Juice Box by Proper Brewing Co at Proper Brewing & Burger Co

Kai Maxfield is drinking a Meg Yacht Rock Juice Box by Proper Brewing Co at Proper Brewing & Burger Co

So tasty……..

The J is drinking a Meg Yacht Rock Juice Box by Proper Brewing Co at Untappd at Home

Another smooth entry from proper

Purchased at Proper Brewing Company

David Haring is drinking a Meg Yacht Rock Juice Box by Proper Brewing Co at Avenues Proper

Tropical with a creamy mouthfeel.

Kevin O’Connor is drinking a Meg Yacht Rock Juice Box by Proper Brewing Co at Proper Brewing & Burger Co

I expected more juicy flavor. OK, but nothing special.

Viviana is drinking a Meg Yacht Rock Juice Box by Proper Brewing Co at Proper Brewing Company

Robert Bruggeman is drinking a Meg Yacht Rock Juice Box by Proper Brewing Co

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🌟 What an amazing time we had at the Utah Beer Festival this August with @slcweekly!🍻 We are incredibly grateful for all the love you showed for our Proper ‘Noon Tea — we couldn’t believe we sold out on both days! Thank you for supporting us! ❤️ (If you want to grab more, they are available at our SLC beer store locations @avenues_proper @craftbyproper @properbrewingco and at local 7Elevens and Mavericks in Variety packs, as well at all associated foods (Macey’s and Harmon’s)! We were also thrilled to introduce our new collaborative brew with Deer Valley, which turned out to be a HUGE hit! It was the only place in SLC to try it, and we loved sharing it with you all. 🦌🍺 But the fun doesn’t stop there and there are more opportunities for you to try the delicious Deer Valley Pilsner! Join us next at the Deer Valley Mountain Beer Festival on September 14th & 15th, from 12 to 5 p.m. 🌄 Enjoy chairlift access, outdoor dining, live music, and family-friendly activities at Silver Lake Lodge while you sip on the Deer Valley Pilsner! 🎶🍽️ (Link in bio for tickets)@deervalleyresort Also, mark your calendars for the Community Craft Beer Festival on September 22nd in beautiful Cache Valley! We will be serving up Noon Tea and some of our new fall releases! 🍂✨ (Link in bio for tickets) Thank you for making these events so special — we can’t wait to see you again! Cheers! 🥳🍻 #ProperBrewingCo #ProperNoonTea #UtahBeerFestival #DeerValleyPilsner #BeerFestivalSeason #MountainBeerFestival #CommunityCraftBeerFestival #UtahBrewery #LocalBeer #UtahBeer #SpikedIcedTea

🎉🍷 Get ready for another incredible Fine Wine Friday! Join us on September 6th at 6:00 PM for September’s Fine Wine Friday, featuring a delightful collaboration with Vinelore! @vinelore.ut 🍇✨ Enjoy three exquisite South and Central American Fine Wines expertly paired with Chef Millie’s three-course meal—all in our vibrant taproom filled with games, pool tables, and great vibes! 🌟 21+ 🥗 Food Course: $25 🍷 Wine Course: $25 Spots are limited and fill up fast, so don’t wait! Reserve your place today by emailing [email protected]  or calling 801-953-1707 ext 1001. Cheers to great food, fine wine, and fantastic company! 🍻🎊 #FineWineFriday #ProperBrewingCo #FoodAndWinePairing #Vinelore #ChefMillie #SouthAmericanFood #SouthAmericanWine #ChileanWine #MexicanWine #ArgentineWine #threecourse #SaltLakeCity #winelovers #utwinelovers #eatdrinkslc #slcevents

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Salt City Brew Supply

Proper – Yacht Rock Juice Box – 16 oz – 4pk – 5%

Out of stock

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• Reviews (0)

Grab your shades, boat shoes, and finest Hawaiian shirt, and climb aboard the “Juice Box”. On deck, the “doobie Bounce” will sweep away your worries as you sail through and ocean of good vibes. The fruit-forward hops we added during the whirlpool and dry hop stages leave all the bitterness on shore to ensure a super juicy brew. Flaked and German wheat create a smoothness that rivals only the smoothest of tunes, so snag yourself a boat soda and enjoy the ride.

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