where are sunseeker yachts made

Are Sunseeker Boats Any Good?

Sunseeker has been building boats since 1969 and is one of the largest motor yacht builders in the world. With approximately 150 boats produced each year and their range exceeding 20 models to choose from, it's safe to say that the Sunseeker brand will continue its pursuit for quite some time. With thousands of monthly searches for Sunseeker Yachts on Google, one question that continues to arise from boat buyers is "Are Sunseeker Boats any good?"

This is a very subjective question as Sunseeker builds a particular style of yacht for a particular style of boating, one that may not appeal to someone that loves sportfishing boats or center-consoles. By looking at both industry awards and a good volume of boats sold, we can assume the answer. Sunseeker Yachts are widely considered a good boat builder as they are often recognized through marine industry awards, like the World Yacht Trophies, but there have also been more than 450 used Sunseekers sold since the beginning of 2021. 

"Builders like Sunseeker, Princess, Fairline, Azimut, and others are all pretty similar in their styles with some of the shipyards investing in new technology that may give them slight advantages," said Jay Hendrix, Vice President of SI Yachts. "We are proud to represent Princess Yachts and Absolute Yachts as dealers, which are competitors to Sunseeker, but we have also sold a fair amount of all of these brands on the brokerage market. If you have a Sunseeker you want to sell, call us and we'll put together a full marketing plan just for your boat. We can also help you with learning more about Princess, Absolute, and other luxury motor yacht builders.

Seen below: 'AQUAHOLIC' does a walk-through video of the Sunseeker Manhattan 55

What Kind Of Awards Has Sunseeker Won?

The Sunseeker designers and engineers are not strangers to the major marine industry awards that are given out annually. The Motor Boat Awards are arguably one of the top ceremonies for yacht builders on the international stage. The 2022 awards which were held in January included multiple Sunseeker models in the running for various categories. The Sunseeker 65 Sport Yacht was the winner in the 'Sports Cruisers Over 45-Foot Category'.

"The Sunseeker 65 Sport Yacht lives up to its name with the kind of nimble handling and near 35 knot performance that belies its size and simply wouldn’t be possible on a full-blown flybridge," the judges said. Add in the exhilarating experience of driving the boat from the Skyhelm station on the flybridge and you have one extremely fun boat ride. Additionally the Manhattan 55 was nominated for 'Best Flybridge Up To 60-Feet' and the Manhattan 68 was nominated for 'Best Flybridge Over 60-Feet.

The World Yacht Trophies are another highly-regarded awards ceremony where Sunseeker did tremendously well in 2021. Three models took home awards in major categories, a testament to the popularity of the British shipyard. The 65 Sport once again won an award, this time for Best Exterior Design in its category. The 88 Motor Yacht won for Best Exterior Design in its category as well, while the 90 Ocean won for Best Layout.

What Are The Most Popular Sunseeker Models

Again, this is a very subjective thing to say that any one model is more popular than another, especially when there can be many differences between ranges like the Manhattan, Portofino, Superhawk, Predator, and others. There are also going to be much fewer boats sold in the 90-foot and up range as there is less of a market at that price. 

The Manhattan model range was quite popular and the sold data supports this. From the beginning of 2021, there have been 83 used Sunseekers sold in the United States and recorded in the MLS. Nearly half of those boats sold were from the Manhattan model line, with the Manhattan 52, Manhattan 55, and Mahattan 66 being the most popular. During this same timeframe, there were 3 Sunseeker boats sold over 100-feet, two of which were based in Miami.

Comparing Sunseeker sold numbers to other competitive brands is worthy of discussion, but other factors like production schedules, sourcing equipment, owners keeping their boats longer, and a variety of economic situations can "muddy the waters" when trying to determine popularity. Looking solely at the American market, Sunseeker came in behind Azimut in total number of pre-owned vessels sold, but did exceed the numbers for Princess, Fairline, Ferretti, and Galeon.

As a leader in the yacht brokerage industry and as one of the most successful new boat dealers in the Northeast, the team at SI Yachts is uniquely experienced to help you take your boating interests to the next level. If you are looking to sell your current Sunseeker or other boat, we can execute a personalized advertising plan, as well as utilize our vast Hubspot CRM database, to help you find a buyer quickly. If you're looking to purchase a yacht, we have access to boats on and off the market that may fit your budget and requirements. Contact us today at 1-718-984-7676, or by email at [email protected], to get started with one of our yacht sales professionals.

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Sunseeker Yachts: The Complete Guide to Sunseeker Yachts

Table of Contents

Last Updated on November 8, 2021 by Boatsetter Team

Sunseeker yachts are James Bond-worthy. They have dazzled screens in  Die Another Day, Casino Royale,  and  Quantum of Solace .

Tuxedo on, martini in hand, you too can experience what a luxury yacht feels like with  Boatsetter .

Headquartered in the seaside town of Poole, England, Sunseeker is the largest UK-based luxury yacht, maker. Originally named Poole Power Boats, Sunseeker was the brainchild of brothers Robert and John Braithwaite way back in the heady year of 1969. Harnessing revolutionary materials and technology, the Braithwaite brothers dreamt of building boats of the future. Their early designs were tailored to a handful of customers, keen to embrace the newfound freedoms of the decade.

But things got off to a bumpy start. Across the pond in the United States of America, the owner of Poole Powerboats, Owens Cruisers, decided to close their British operation down and focus instead on domestic production. This was when Robert saw an opportunity. With a bundle of hastily borrowed cash, he drove to Owen’s offices in the sleepy town of Arundel and successfully negotiated the purchase of their boat molds.

Although a small problem remained: he had never built a seagoing craft before.

First came the Sovereign 17 in 1971, followed closely by the Sovereign 20. By the close of the decade, Sunseeker yachts were selling well in the UK and northern Europe. Sunseeker had arrived.

The rest is history.

A leap of  courage  and  imagination  inspired Sunseeker in its early days. In fact, few manufacturers have pioneered as many innovations in the yachting world as Sunseeker. These include duoprops, stern -driven race-bred Arneson surface drives, and a water jet powering system – previously thought impossible.

Now, these bold traits have become the hallmarks of a Sunseeker yacht. Above all, a Sunseeker yacht will give customers exactly what they want. Its expert teams have designed unprecedented and ultimately  successful  yachts to realize their dreams, ensuring that each one is as unique as its customers. This refreshing and prolific stance puts distance between them and their competitors. Not to mention bringing  fabulous  vessels to the waves.  

Capitalizing on the skills passed down from generation to generation, each sunseeker is a triumph in  craftsmanship . While harnessing the best of what digital production and automated assembly have to offer, Sunseeker yachts remain  hand-built  and  hand-finished . Why? Because there is no better way of making the unique, remarkable, and ultimately exceptional.

The Sunseeker Range

Boatsetter’s unique  peer-to-peer  boat renting service offers a range of new and pre-owned Sunseeker yachts. A weekend excursion, exciting day out, or a well-deserved week away (or several), Sunseeker’s expansive range of yachts can satisfy every need. There is the cheetah-like  Predator  up to the magnificent  Superyacht  series. Experience the luxury and technological mastery of a Sunseeker today!

All of Boatsetter’s rentals come with a  knowledgeable captain  and crew to guide you on your exciting yacht adventure and are available from sites across the USA, Europe and beyond. Many Boatsetter rentals offer the opportunity to enhance your experience with jet skis, electronic surfboards, and sea bobs to get splashing on. 

Sport Yacht

Sleek and powerful

Magnificently crafted, expertly finished and composed of raw, unassailable quality materials, every Sunseeker Sport Yacht seamlessly blends elegance and performance. Their two most popular sport yachts are the  74 Sports Yacht  and the  65 Sports Yacht .

The  74 Sports Yacht  is the best of both worlds. This beauty is enhanced by cutting-edge technology and elegant finishes throughout and everything you and your many guests could wish for. Speaking of which, it can accommodate eight passengers plus two crew members.

In a world where distance is everything. The  74 Sports Yacht  has a freshwater capacity of 800 liters (211 US Gal.) and a fuel capacity of 4,800 litres (1,268 US Gal.). This lavishes drivers with a range of up to 900 nautical miles and maximum speeds of up to 38 knots.

Sport, sleek and wonderfully spacious best describe the interior of the  74 Sports Yacht . This is a yacht built to impress. It has copious amounts of entertaining space, including plenty of comfortable seating, large sun pads (both back and front), and the bridge deck seductively shades the cockpit .

The newer  65 Sport Yacht  is a trailblazer. And inside it, you will be one too. Take your holidays to new heights with the yacht’s direct sea access, bar, fridge, BBQ, and free-standing seating. Together these are the perfect spaces for water-loving nymphs and party animals.

20.50 meters (67′ 2″) in length and with a beam of 5.10 (16′ 8″), space is not a premium on the  65 Sport Yacht . With three cabins – including a full-beam master stateroom – it can comfortably accommodate up to 7 guests and 1 crew in absolute luxury. The main deck has a large C shaped sofa and offers options of additional seating with a TV. All of which amounts to a versatile space that adapts seamlessly to all kinds of socializing and adrenaline-seeking.

When you wish to tear up the waves, the innovative Sky Helm of the  65 Sport Yacht , complete with IPS driving joystick, is there. It allows the boat to be sailed while the driver is standing in an upright position, or it can be lowered to fall perfectly into outstretched arms.

The water shark

The Predator range is mythical. Coming in sizes from 50′ to 77′, every boat is a head -turner. Sunseeker has ensured it is strikingly styled, expertly made, and nimble on its hull . The fastest predator models will achieve speeds over 45 knots.

Winner of the prestigious 2019 Motor Boat Awards, the  Predator 50  is ideal for spontaneous adventures or the afternoon adrenaline rush.

Its interior is awe-inspiring. There is plenty of space to host friends, family, or corporate colleagues with space for up to six guests. Plus, each cabin is designed to impress. Sunseeker’s British interior designer’s attention to detail has created the perfect blend of comfort and elegance, especially with their open spaces and large windows, which allow the magical light of a summer sunset to flood in. This is enhanced by an open plan design that boasts a fully opening hardtop roof and fully opening cockpit glazing – bringing the outside inside.

And let us not forget the  Predator 60 Evo . The first model of Sunseeker’s major new product development plan, this bold yacht is tailored for practicality and performance. On the waves, the  Predator 60 Evo  packs a punch. It can glide across the waves at speeds of up to 32 knots. This is matched with its sharp, impressive figure, which allows for unrivaled agility on the open water. The sporty posture of the  Predator 60 Evo  is complemented by a bold, modern interior design. The white finish of the interior and furnishings only aid this sleek feeling.

The conquerors of distance

In this collection are the  Manhattan 68, Manhattan 66, Manhattan   52,  and the  Manhattan 55 .

Fitted with Volvo Penta d13-800 engines, the  Manhattan 55  can cruise comfortably at 25 knots with a range of 250 nautical miles. Or, if you need a speedy getaway, it can be cranked up to an excess of 30 knots at full throttle. Think where you could go with that fuel capacity of 2,200 liters (580 US gal.).

An attractive aspect of the  Manhattan 55  that truly distinguishes it from the crowd is the revolutionary glass-cockpit and gallery window, which can be dropped with the touch of a button, creating a fantastic inside/outside environment. 

Speaking of design capabilities, the exceptional yacht has been meticulously crafted to maximize comfort and cruising, as well as providing owners with a vast array of social spaces – something typically limited to larger yachts.

Length: 21 m (69′). Beam: 5.25 m (17.3′). Range: 550 nautical miles. Maximum speed: 32 knots. Sounds good, doesn’t it? Well, these are the specs of the  Manhattan 68 . Building upon the exceptional family of award-winning Manhattan models, this yacht redefines luxury and relaxation. Across the main deck, keen attention has been paid to create social spaces fit for a king. It can accommodate up to 8 guests and two crew members.

Performance

Built for speed

Sunseeker’s Performance range does what it says on the tin: perform. Capitalizing on Sunseeker’s incredible racing heritage, every boat in this series is a masterpiece in speed. The Performance range dares you to dare, like never before.  

Following several long years of intense speculation, the  Hawk 38  arrived on the yachting scene with much fanfare. It had been almost 20 years since the British shipyard had last launched a proper performance boat. And it was worth the wait. Motorboat & Yachting Magazine called it Sunseeker’s  coolest boat ever . Boasting a range of up to 200 nautical miles, the  Hawk 38  has a maximum speed of 62 knots. Yes, you read that right, 62 knots.

No wonder the  Hawk 38  has won 43 World Speed Records and 55 World Championships.

Coming in bright Marlin Blue, fiery Sunfast Red or ice cool Super Jet Black, the  Hawk 38  can dazzle onlookers on the beach. Its Spradling Marine Silvertex coated fabrics are engineered and tested to resist the toughest marine conditions, ensuring that the vessel remains in its prime.

The  Hawk 38  is packed with an array of high-tech features; 

• Inflatable STAB (stabilizing tubes)to keep the boat stable against whatever odds the ocean may throw at it
• Simrad 16″ Navigation display
• Smart, adjustable steering wheel with function buttons to control it
• Mercury Verado dual-engine Hydraulic Power Steering 
• Mercury Vessel View link, which interfaces with engine data to display engine temperature, pressure, engine alarms, fuel tank level and engine battery voltages via an app. .

Sunseeker’s  Superyachts  are the largest and most extravagant amongst all their ranges. Inspiring and adaptable, these yachts represent the Sunseeker’s knack for style, design, practicality and ingenuity  par excellence . At present, there are four beauties in this range, each one a tribute to British engineering:  50M Ocean ,  52M Ocean ,  131 Yacht  and the  116 Yacht.   

When Sunseeker launched the  50M Ocean , they said that a ‘new dawn had arrived.’ The tri-deck yacht offers beautiful space and volume. It can accommodate up to 10 guests in five cabins under the standard configuration yet has upgradable options for 12 guests – depending on your needs. Indeed, the already opulent interior spaces of the  50M Ocean  can be styled to each buyer’s personal preferences thanks to Sunseeker’s renowned ‘Bespoke’ Service.

Read more about this customization service  here . It is beyond par.

Space and flexibility characterise the theme of the  50M Ocean . It contains a wealth of compelling features, all to maximize the pleasure of passengers. Typically belonging to larger craft only, there is a plunge pool on the main deck and a delectable beach club at the rear of the yacht. This amounts to a fantastic area for revealing in the water.

Another tri-deck, the Sunseeker  131 Yacht  epitomizes all that the British shipyard has got right over the decades. Grandiose yet gracious, this behemoth can sleep up to 12 guests (and 9 crew) in sheer luxury and comfort. It has a range of up to 1,600 nautical miles at 12 knots. Just think of where you could go in that distance.

The interior is finished with ultra-modern materials and techniques. While on the upper deck, you will find the sky lounge, cocktail bar, and Skydeck, which commands awe-inspiring views of the night’s sky; the main deck is complete with a lounge, dining area, and full galley . 

Like the  50M Ocean , the  131 Yacht  comes with the ‘Bespoke’ Service, meaning that the interior is fully customizable according to the buyer’s taste. This is the king of all yachts as impressive out in the open water as it is in the harbor.   

Boatsetter empowers people to explore with confidence by showing them a world of possibility on the water. Rent  a boat,  list  your boat, or become a  Boatsetter captain  today.

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Sunseeker International is a British luxury motor  yacht  manufacturer. Its headquarters and main assembly facility is in  Poole Harbour , at Poole in  Dorset , England. The company has been making motor boats since 1969.  Chinese conglomerate Dalian Wanda Group has owned the company since 2013.

Back in 1969, in the English seaside town of Poole, Robert Braithwaite dreamt of building a new kind of boat.

Using revolutionary materials and technology, his early designs were tailored to a handful of customers, keen to embrace new found freedoms.

Sunseeker regularly updates its yacht collection with new yachts, or improved versions of already released yachts. Below is a description of one the yachts in the Sunseeker collection, their specifications and where they can be chartered.

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Everything About Sunseeker Yachts – The History & Beyond

• Everything About Sunseeker Yachts –…

Welcome to our comprehensive guide on Sunseeker Yachts – a beacon of luxury and performance in the world of yachting. If you’re in the market seeking yachts for sale in Florida that seamlessly blend elegance with cutting-edge technology, Sunseeker should undoubtedly be on your radar.

As international boat brokers in Miami, we have compiled this blog post to explore the rich history, evolution, and modern-day innovations that have made Sunseeker a household name among yacht enthusiasts worldwide. By the end of the read, it will help you make an informed decision when buying Sunseeker yachts for sale.

The History Of Sunseeker

In maritime history, Sunseeker stands out as a symbol of British ingenuity and craftsmanship. The story begins in 1969 when brothers Robert and John Braithwaite founded what would become the iconic brand. Originally known as Poole Power Boats, the company started modestly in Poole, Dorset, UK. Little did they know their venture would spark a revolution in the yachting world.

The Braithwaite brothers were driven by a shared passion for speed and design, and it wasn’t long before they made their mark with innovative powerboats that captured the imagination of enthusiasts. Their commitment to quality and performance quickly earned them a loyal following, laying the foundation for what would become Sunseeker International.

The Expansion Phase

As demand for their vessels grew, Sunseeker embarked on a phase of rapid expansion. With a keen eye for design and a dedication to pushing the boundaries of what was possible on the water, the company began to attract attention on the international stage. Collaborations with world-renowned designers and engineers further cemented Sunseeker’s reputation for excellence.

During this period, Sunseeker diversified its offerings, introducing larger and more luxurious yachts to cater to the discerning tastes of its clientele. Each vessel was a testament to the brand’s unwavering commitment to craftsmanship and innovation, setting new standards for performance and comfort in the industry.

Today, Sunseeker stands at the pinnacle of the luxury yachting market, synonymous with opulence, sophistication, and unparalleled performance. With a diverse range of models spanning from sleek sports cruisers to majestic superyachts, Sunseeker yachts for sale continue to push the boundaries of design and engineering.

At the heart of every Sunseeker yacht lies a fusion of cutting-edge technology and timeless craftsmanship. From the carefully curated interiors adorned with the finest materials to the state-of-the-art propulsion systems that deliver exhilarating speeds, each detail is meticulously crafted to exceed the expectations of even the most discerning clientele.

But beyond the exquisite design and unmatched performance, what truly sets Sunseeker apart is its unwavering commitment to customer satisfaction. From the initial design consultation to the final delivery, Sunseeker’s dedicated team of experts works tirelessly to ensure that every aspect of the yacht meets the unique preferences and requirements of its owner.

In the competitive world of luxury yachting, Sunseeker continues to shine as a beacon of innovation, elegance, and excellence. Whether you’re cruising the azure waters of the Mediterranean or embarking on a transatlantic voyage, a Sunseeker yacht is more than a vessel – it’s a statement of style and sophistication.

Craftsmanship & Design Process

At the heart of every Sunseeker yacht lies a relentless pursuit of excellence in craftsmanship and design. From the initial concept to the final finishing touches, each vessel is a masterpiece of innovation and precision engineering.

The design process begins with a deep understanding of the owner’s vision and preferences. Sunseeker’s team of expert designers works closely with clients to translate their dreams into reality, carefully balancing aesthetics with functionality.

Once the design is finalized, Sunseeker’s skilled craftsmen meticulously bring it to life, using only the finest materials and cutting-edge techniques. Every curve and every detail is crafted with precision and care, ensuring each Sunseeker yacht for sale is a true work of art.

But craftsmanship is more than just skill – it’s a passion. At Sunseeker, every member of the team shares a dedication to perfection, striving to exceed expectations with every yacht that bears the iconic logo.

From the sleek lines of the exterior to the luxurious interiors, every aspect of a Sunseeker yacht reflects the brand’s unwavering commitment to creating the finest luxury motor yachts on the market. Whether cruising the crystal-clear waters of the Caribbean or exploring the majestic coastlines of the Mediterranean, a Sunseeker yacht is sure to turn heads and create unforgettable memories for years to come.

The Sunseeker Range

When it comes to luxury yachting, Sunseeker offers a diverse range of models to cater to every taste and preference. From sleek sports yachts to majestic superyachts, each vessel in the Sunseeker range embodies the brand’s commitment to excellence in design, performance, and craftsmanship.

Sport Yacht

For those who crave adrenaline-fueled adventures on the water, Sunseeker’s Sport Yacht range delivers unparalleled excitement and style. Among their most popular models are the 74 Sports Yacht and the 65 Sports Yacht. These vessels combine sleek lines, powerful engines, and luxurious interiors to create the ultimate yachting experience. Whether you’re hosting a glamorous soirée or embarking on a thrilling coastal cruise, these Sunseeker yachts for sale offer the perfect blend of performance and sophistication.

The Predator range is legendary in the world of yachting, renowned for its striking design and exhilarating performance. With sizes ranging from 50′ to 77′, every boat in the Predator lineup is a head-turner. The Predator 50, winner of the prestigious 2019 Motor Boat Awards, is the epitome of style and versatility. Ideal for spontaneous adventures or adrenaline-fueled thrills, the Predator range offers unparalleled comfort and excitement on the water. Whether you’re entertaining guests in the spacious cockpit or enjoying the luxurious accommodations below deck, the Predator series ensures an unforgettable yachting experience.

For those who prefer a more relaxed and leisurely pace, the Manhattan range offers a perfect blend of elegance and comfort. Featuring models such as the Manhattan 68, Manhattan 66, Manhattan 55, and Manhattan 52, this collection is ideal for long-range cruising and entertaining. With spacious interiors, panoramic views, and luxurious amenities, the Manhattan range is designed for those who appreciate the finer things in life. Whether you’re hosting a lavish dinner party or enjoying a quiet sunset cruise, this series offers the perfect combination of style and sophistication.

For those seeking the ultimate thrill on the water, the Sunseeker Hawk 38 delivers unmatched speed and performance. With an impressive track record of 43 World Speed Records and 55 World Championships, the Hawk 38 is not just a yacht – it’s a force to be reckoned with. Designed for adrenaline junkies and speed enthusiasts, this high-performance vessel combines cutting-edge technology with sleek design to push the boundaries of what’s possible on the water.

Powered by twin Mercury 400R outboard engines, the Hawk 38 boasts exhilarating acceleration and handling, making it ideal for high-speed pursuits and adrenaline-fueled adventures. Whether you’re tearing through the waves or carving tight turns, the Hawk 38 delivers an adrenaline rush like no other.

But speed isn’t the only thing the Hawk 38 has to offer. With a spacious cockpit, luxurious seating, and state-of-the-art amenities, this vessel is as comfortable as it is fast. Whether you’re hosting a lively gathering or enjoying a leisurely cruise, the Hawk 38 provides the perfect platform for unforgettable experiences on the water.

For those who demand nothing but the best, Sunseeker’s Superyacht range offers unparalleled luxury and sophistication. From the sleek and stylish 50M Ocean to the majestic 131 Yacht, each vessel in this collection is a masterpiece of design and engineering. Whether you’re entertaining guests in the spacious salon or relaxing in the opulent staterooms, the Superyacht range provides an unrivaled level of comfort and luxury.

But it’s not just about luxury – it’s also about performance. With powerful engines, advanced propulsion systems, and state-of-the-art technology, Sunseeker’s Superyachts for sale are designed to deliver an exhilarating cruising experience like no other. Whether you’re exploring exotic destinations or cruising the coastline in style, this range is sure to make a statement wherever you go.

Explore New & Used Sunseeker Yachts for Sale at Miami International Yacht Brokers

Are you ready to embark on the ultimate yachting adventure? Look no further than Miami International Yacht Brokers, your premier destination for exploring new and used Sunseeker yachts for sale. Whether you’re dreaming of cruising the azure waters of the Caribbean, exploring the vibrant coastlines of Miami, or venturing on a transatlantic voyage, Miami International Yacht Brokers has the perfect Sunseeker yacht to suit your every need and desire.

With our extensive inventory of Sunseeker yachts, ranging from sleek sports yachts to luxurious superyachts, you’re sure to find the perfect vessel to elevate your yachting experience. Our team of experienced yacht brokers in Miami is dedicated to helping you find the yacht of your dreams, providing expert guidance and personalized service every step of the way.

Don’t let another day pass without experiencing the luxury and excitement of owning a Sunseeker yacht. Explore our inventory online to see these magnificent vessels up close. With Miami International Yacht Brokers, your dream of owning a Sunseeker yacht is closer than ever. Write to us at [email protected] or call us at 305-857-8939 to schedule a consultation and start your journey towards yacht ownership.

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Sunseeker gives financial update at Cannes Yachting Festival 2024

British yacht manufacturer Sunseeker is poised to record revenues this year, the yard announced during a press conference at Cannes Yachting Festival. In 2024, the yard is projected to reach an estimated £342 million in revenue, up six per cent from £326 million generated in 2023. 

According to Sunseeker CEO Andrea Frabetti, it will be the highest earnings figure in the company's history, marking a significant shift from the yard's downturn in 2020 caused by the Covid-19 pandemic.

"Our strategy has been to grow the number of products in our range from 11 in 2019 to 21 [currently], covering all different sizes and niches in the market," Frabetti said on lifting the yard out of its recent period of difficulty. He also outlined plans to raise the number of products in Sunseeker's portfolio to 23 in the short-term, with a focus on developing the yard's top-end superyacht offerings following the positive reception of new models such as the Ocean 156.  

The yard also reported on its efforts to increase product margins through vertical integration and enhanced production efficiency, which chief financial officer Dean Lawler said has been critical in bolstering Sunseeker's profitability. "We've made substantial changes and investments in boat profitability, and for us to go from margins of 4.3 per cent in 2021 to eight per cent in 2023 has been an incredible performance," he said. 

The increased margins have helped Sunseeker increase its EBITDA by more than 60 per cent in 2023, reaching £20 million from £12.1 million in 2022, which it is using to keep up momentum into 2024.

The first seven months of the year have seen Sunseeker generate £175 million in revenue, up from £167 million at this same point in 2023. The result has driven the yard's current order to book to a value of £546 million (€644 million), supported by a network of 75 dealer locations in 66 countries.

"This is a place we haven't been for some time, coming out of [the pandemic years]," said Lawler. "We've got the right products, the right dealers and the right markets to deliver that level of profitability, which has given us a great sense of optimism for the future of Sunseeker."

Looking ahead, Lawler anticipates another £30 million in investment over the next three years, continuing the yard's £40 million investment plan that was announced at the previous year's Cannes Yachting Festival.

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The United States’ maritime history is best experienced not through books but by visiting the ports and harbors where it was shaped. Exploring these iconic

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We Took Sunseeker’s New 75-Foot Sports Yacht Out for a Cruise. Here’s What It’s Like on the Water.

A sea-trial in rough offshore conditions made us understand how the predator got its name., howard walker, howard walker's most recent stories.

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Last week, I had the chance to do a sea trial on the new Predator flagship. The other models in the series include 55- and 65-foot models. The 75, which replaces the 74 XPS, shares the same hull as the Sunseeker 75 Sport Yacht, but without its flybridge. The long foredeck and swept-back hardtop of the new Predator makes it look fast, even at the dock in Fort Lauderdale.

The 75’s theoretical top end of 40 knots comes courtesy of the upgraded 1,900 hp MAN V12 turbo diesels. A whopping 3,800 horses. Smaller, standard 1,550 hp versions are available. But as Loran Stavrou of OneWater Yacht Group, the U.S. distributor, puts it during the test: “It’s a Predator. Why would you want smaller engines?”

The Predator concept has been a staple in the British yacht builder’s line since 1996, when the first 80 was launched. The idea was to create a yacht that was fast and beautiful, but with a sizable interior. The lack of a flybridge means that you’re steering inside from the helm on the main deck, rather than up top in the open air.

It was a feisty day out in the Atlantic as we exited Fort Lauderdale via the cruise ship channel, with a strong northerly throwing up four- to five-foot waves. We closed the sunroof to fend off the inevitable spray, pushed forward the throttles, and to the accompaniment of a lovely, throaty turbo whistle, the 52-ton Predator climbed up on plane.

With the wind behind us, we got close to the Sunseeker’s claimed 40-knot top speed, but the water was too rough to see what the boat could really do at speed in flat conditions. That day was more about running through, avoiding and occasionally slamming into the ocean swells. Throttling back to the yacht’s 30-knot sweet spot put the Predator right in its element, turning the slamfest into a fun ride.

We spent close to an hour offshore. Hard-over turns on the 75’s deep-V hull delivered the kind of super-tight response one might expect from a 30-foot sport boat. The turns became even more dramatic when the Predator’s Side-Power Vector fin stabilizers temporarily acted up, creating even sharper leans as we did tight circles.

After playing in the surf, we returned to the dock, noting how well the 75 maneuvers in tight quarters with the bow thruster.

During a walkthrough, the Predator’s softer side became apparent, especially the way the salon flowed into the rear cockpit, courtesy of big, power-sliding glass doors that drop out of sight. The ability to open the boat to the elements, or close down instantly with the push of a button, is key to understanding the Predator ethos.

Back inside the boat, the galley-down arrangement may not be too thrilling to those who would rather cook on the main deck with everyone else. But the glass sunroof, windshield, and lower-deck side windows delivered plenty of natural light. The galley was equipped with Miele appliances, including a full-sized fridge, freezer, and 33-bottle wine cooler.

The Predator shares the same three-bedroom layout as its 75 Sport Yacht sibling. The full-beam master amidships, large VIP cabin in the bow, and a guest cabin with twins were all ensuite, boasting seven feet of headroom. There was also a stateroom for two crew, though a surprising number of 75s are owner-operated. Sunseeker also used quality materials throughout, with high-end finishes like carbon fiber, Calacatta quartz, bleached oak and stainless steel. Fit and finish was universally strong.

Pricing for this new Predator 75 starts at around $4.6 million, with our heavily optioned test boat stickering for $5.72 million. After our lively sea trial, I also realized that, as part of its DNA, each Predator comes with a license to thrill.

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Early years

It wasn’t until Idris Braithwaite moved his chandlery and outboard business down the road from Christchurch to Poole in the early half of the decade that the Poole Powerboats story got started.

The change in location gave Idris and his business partner, John Macklin, shoreside access and they branched into sportsboat sales, becoming a dealer for Scandinavian, American and British-built sportsboats.

In 1962, Idris’s sons, Robert and John, joined the team and it wasn’t long before the foursome hatched a plan to produce their own line of boats, taking the best aspects of the boats they’d been selling for others and incorporating them into the new range.

Moulds were purchased from an American company called Owens Cruisers Incorporated, and in 1969 the first Poole Powerboats-built Sovereign 17 rolled into the water. This was soon followed by a Sovereign 20.

These boats were a combination of American robustness, Scandinavian finish and British conservatism, and were among the first British sportsboats to standardise on outdrive power.

Production of these boats ticked along, but Poole Powerboats was still more a boat dealer than a boatbuilder, and was appointed the distributor for Coronet, Windy and Draco – sportsboats from the part of the world that at that time dominated the market, Scandinavia.

Poole Powerboats’ ties with that part of the world were further reinforced when it found itself the largest UK parts distributor for Volvo Penta engines.

The company prospered as a distributor for other people’s products, but the drive to establish itself as an independent boatbuilder never waned, and in 1976 Poole Powerboats was back with a pair of boats designed in-house that it hoped would capture the imagination of the rapidly expanding daycruiser marketplace.

The Sports 23 and Daycab 23 were the company’s first real hits, and were also the first boats to be prefixed with the name Sunseeker (Braithwaite believed that the name Poole Powerboats was likely to be confused with ‘poulet’ on the Continent – the French for chicken). The Sports was a sleek, low-profile sportsboat with a two-berth cabin, sea toilet, stove and a large cockpit.

But it was the 36-knot Daycab that really took off. This boat had four berths, a galley, a toilet, and a hand-crafted teak bathing platform. Moreover, the build quality, fitout and handling were equal to anything coming out of Scandinavia.

More than 120 Daycabs were built between 1976 and 1979, when the model was replaced by the Sunseeker 235. The success of the model put Poole Powerboats firmly on the boatbuilding map, and there was no looking back.

Sunseeker expands

As the company looked to break into the Mediterranean market in the late 1970s, a key design partnership was formed with legendary naval architect Don Shead. His previous works included superyachts and racing boats, but the Sunseeker Offshore 28 was his first production boat and its sporty performance and innovative hull design saw Sunseeker snap up sales in France, Spain and Germany, leading to a rebrand as Sunseeker International.

The emphasis on fun in the sun saw two iconic models launched in the 1980s – the Portofino 31 and the Tomahawk 37, which were capable of hosting large parties in their spacious cockpits, whilst retaining a wicked turn of speed.

Jet-drive boats pushed the game on further still in the 1990s, with the Renegade 60 and the Predator 80 turning heads – the former was welcomed to the 1990 Southampton Boat Show with widespread acclaim, from buyers and competitors alike.

At the turn of the century, Sunseeker began a Hollywood partnership, which was to last for the best part of a decade, with their yachts appearing in four James Bond films: The World is Not Enough, Die Another Day, Casino Royale and Quantum of Solace .

Currently owned by Chinese group Dalian Wanda, Sunseeker remains a British company with manufacturing still based in Poole.

The current Sunseeker collection ranges in size from the entry-level Predator 50 to the Sunseeker 155 . Hull number one of this superyacht series, Blush , was commissioned by Formula 1 supremo Eddie Jordan and launched in 2014.

Looking to the future, Sunseeker plans to expand its range in both directions, with a Hawk 38 performance boat and a Sunseeker 161 Yacht both under development.

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The Sunseeker Ocean 156 wins the Innovation Trophy at The World Yacht Trophy Awards in Cannes

Sunseeker celebrated a major triumph at The World Yacht Trophies 2024, securing the prestigious Innovation Trophy for their stunning Ocean 156 model. Held against the breathtaking backdrop of the French Riviera, the awards gala brought together the elite of the yachting world at a glamorous dinner. Guests were treated to a luxurious evening beneath the stars, as Cannes sparkled in the distance. The Ocean 156, stood out for its blend of elegance, innovation, and performance, solidifying Sunseeker's reputation as a leader in the yachting industry.

The Sunseeker Ocean 156 is the latest model to join the Ocean family of yachts. Boasting a much larger feeling of space than other yachts of its size and with extremely flexible design options, the Ocean 156 is set to be a phenomenon in every ocean across the globe.

Redefining the meaning of the Ocean Range, the Ocean 156 exudes comfort, space and functionality without compromise on the design and performance. The 156 of gross tonnage emphasises the expanse of interior space, offering what feels like a super yacht within an 80 foot hull. She offers 1,770 square feet spread over the three deck level, throughout the impressive internal and external zones.

Powered by twin MAN V8 1300 or V12 1650 engines, The Ocean 156 remains faithful to the all-important performance with speeds of up top 25 knots. The exterior offers an array of interchangeable arrangements throughout the main and upper deck. Incorporating the trademark X-TEND™ seating, fully equipped wet bar in all zones.

Inside, customisable layouts and full-height glazing create a luxurious open-plan saloon with panoramic views. The Owner’s Stateroom can be on the main or lower deck, accommodating up to 10 guests in total comfort. Interior designs, created in collaboration with Design Unlimited, offer a modern, luxurious feel.

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