yacht sales training

• [email protected]
• 1845 Cordova Road Suite 205 Fort Lauderdale, FL 33316

Welcome to the Yacht Broker Institute

The Yacht Broker Institute was created by yacht industry professionals to provide learning and education that bridge the gap between yacht companies needing new professionals who want to enter the exciting world of yacht brokerage. YBI does that.

Our professional training creates demand from Yacht companies and brokers for our students.

The Yacht Broker Institute was created to fill a void yacht companies had - the need for new Yacht Brokers or Assistants that they could trust to know the business. Our reputation as the premier Yacht training course gives you that!

• Build Relevant Fundamental Essentials to Yacht Brokerage
• Navigating Your Path To Success
• Learn From Industry Professionals

YBI Courses

The yacht brokerage course, "Fundamentals & Essentials of Yacht Brokerage," covers everything you need to know about working as a professional yacht broker. The professional administrative assistant course will prepare you with all the tools necessary to join a yacht brokerage firm and assist yacht brokers.

Yacht Brokerage

Administrative Assistant

Hear what brokerage firm principals have to say., carmine galati cpyb.

The Yacht Brokers Institute is a very informative and helpful step to a successful career in yacht sales. We at our company see this as a hiring prerequisite.

Curtis Stokes CPYB

Everyone has been very complimentary about the course. It is really helping me ramp up new salespeople starting with us. It gives them a basic understanding to start with and more confidence starting out.

I thoroughly enjoyed the course and value the technical information I have learned. The F&E of Yacht Brokerage is a course that out of the classroom covers a lot of ground and makes clear situations that could be pretty tricky. I was able to close my first brokerage deal in the first three months.

One of the largest obstacles to getting a job at an established yacht brokerage is the knowledge base needed to be able to hit the ground running so that you understand the process, legal responsibilities and pitfalls without being a liability to the company.

The course was awesome! I really learned a ton of new information. I went into the program thinking this will be a breeze (being a 30 year boater)- boy was i wrong! The course and tests really prep you for things that will come up during sales negotiations and client interactions – I highly recommend this course to anyone thinking about a role as a yacht broker!

We have all heard that if you want to be happy in your work, do something you love. For the first 28 years of my adult life, I wasn’t doing this. With the help of the YBI, I now feel that I have a good solid base to start enjoying an exciting career in the yacht brokerage industry. Thank you Rae and your team for putting together this comprehensive course.

I recommend the F&E course. The course material has a seamless way of communicating the information clearly for beginners while also diving into detail that only Brokerage Professionals would know. The course holds high credibility within the field and an asset to anyone seeking employment within the Yacht Brokerage Field.

Yacht Brokerage

Who is this course suitable for, whether you’re already an experienced broker or you’re looking to make the transition to this vibrant industry in a junior capacity, the diploma in yacht brokerage is applicable to anyone working within a yacht or charter brokerage environment..

Modules: 12 in total

About the Course

Over the years this course has been updated to reflect all aspects of the constantly evolving yacht brokerage industry. Module subjects include essential matters such as registration, title rules and regulations, yacht brokers and the law, business management and valuation along with other challenging subjects such as insurance, finance, sea trials and chartering.

Course Structure

The course consists of 12 modules. All students are required to successfully complete and pass the module assignments. Diploma students will also be required to sit and pass a final examination.

1. An Introduction to the Yacht Brokerage Industry

• Yachting safety
• The purchase of a yacht
• The law and yachts
• Health and safety for the yacht broker
• Customer relations & common courtesy
• Brokerage companies and organisations
• The essential resources for a yacht broker

2. Types of Vessels & Technical Descriptions

• Basics of design
• Definitions of the principal dimension
• The shape of hulls
• Types of vessels
• Sailing boats
• Sails and rigging
• Motorsailers
• Inland waterways vessels
• Mechanical propulsion devices
• Materials & their construction
• Internal equipment
• Electronic & navigation equipment
• Technical standards
• Basic operational knowledge
• Weather and tides

3. Registration, Title Rules and Regulations

• The role and function of registration
• Registration and the certification of registry
• Admiralty law and jurisdiction
• International maritime law
• Documentation
• National and international standards
• The Royal Yachting Association Training & Qualifications

4. Boat Brokers and the Law

Legal concepts

• English Law and the National Legal System
• The law of contract
• The law of tort (negligence)
• Liability in contract and tort

Sale of goods

• UK legislation
• Trade descriptions

Business practice

• Value Added Tax (VAT)
• Recreational Craft Directive (RCD)
• Title & registration
• Marine insurance

5. Business Management

• Starting a boat brokerage business
• Chosen product
• Obtaining listings, photography, advertising and publicity
• Go and see the vessel and crawl over it yourself
• Responsibilities of the different brokerages (listings and selling)
• Getting the vessel on your books
• Marketing and selling
• The sale process
• Communications, ethics and client relations
• The five big thoughts

6. The Surveyor in Practice

• The surveyor
• Organising and completing the survey
• Types of surveyors
• What makes a good surveyor?
• Types of surveys
• The role of the surveyor and the sale process
• The broker/surveyor relationship

7. Sea Trials

• Sea trial and the broker
• The purpose of the sea trial
• Engine tests
• Steering tests
• Other system trials
• Information recording and reporting

8. Valuation

• Valuation methodology

9. Insurance

• The legal side of marine insurance
• The practical side of marine insurance
• The marine trades policy

10. Finance

• Sources of finance available to the broker and the decision criteria
• Title registration and the influence on options for finance
• Liens and encumbrances
• Corporate ownership and the rationale
• Financial Conduct Authority (FCA)
• Client funds, trust, deposits and escrow accounts
• Miscellaneous finance topics

11. Charter Yacht Brokerage

• Why get into the charter yacht industry
• Different types of charter
• Structure of the yachting industry
• Getting started
• Finding yachts for your clients
• Different types of charter yachts, toys, amenities and crew members
• International chartering areas and their respective seasons
• Itineraries
• Finding clients
• Sales training & closing the deal
• Financial transactions
• Preference sheets
• Clients & customer care
• Niche marketing
• Charter yacht booking

12. Yacht Sales

• Sales and brokerage
• Franchise / dealership
• Introduction to superyacht brokerage
• Role of the broker
• Campaign – be prepared
• Purchasers profile & preferences

Career Pathway

Career path: There is not one single defined career path. In larger yachts many professional yacht crew retrain as yacht brokers in order to be able to come ashore and yet remain in contact with the marine world.

Salary: Can be from a starting level of commission only up to huge sums (millions) for a successful few who sell superyachts. The average annual salary for a yacht and small craft broker in the United Kingdom is around £38,000.

Duties: Finding clients who wish for their yacht to be sold, checking all legal aspects of the right to sell the vessel, obtaining a detailed and accurate description of the vessel, and presenting it in the best possible manner (without misleading). Promoting the vessel to obtain interest and organising viewings. Acting as the intermediary between buyers and sellers and being the glue that holds a sale together through the difficult times.

Meet the Course Director

Toby maclaurin.

Director of Sales and Marketing at Ocean Independence

Toby is Ocean Independence Director of Sales in addition to being a Group Board Member and Shareholder of this leading superyacht group.

Toby’s role as Director is exceptionally varied and primarily involves him providing day to day business and troubleshooting support for the group’s 50+ sales and charter brokers across 13 international locations.

He has served on the council of ABYA (Association of British Yacht Agents) and was elected to the MYBA (The Worldwide Yachting Association) governing board in March 2008. He then completed 4 years as MYBA President followed by 4 years as Chairman of the association’s commercial company All Yachting SAS, that owns and operates yachtfolio.com and the MYBA Charter Show.

DIPLOMA IN YACHT BROKERAGE

On passing the Diploma, you will receive the above icon. Please use it on your business cards, LinkedIn profile and website(s)!

You can also use these letters after your name: MTA Dip YB

While the nature of distance learning is independent study, we recognise the importance of support. Students can contact us at any time during their course for assistance and our team of industry experts are always on hand for advice.

We have over 50 industry experts writing, developing and advising on our course material. We truly believe that allowing students to tap into their expertise and knowledge is of the utmost importance to fulfil your dream career.

If you would prefer to complete this as a classroom-based course, please contact us.

How long do the courses take to complete? What's the difference between a Diploma and a Certificate? Read through our Frequently Asked Questions below to find out the answer.

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Certified Professional Yacht Brokers

Find your cpyb.

Yacht Sales Professionals (brokers, dealers, salespeople) have a benchmark for measuring their skills, abilities and performance, while, at the same time, enhancing their marketing value. Boat sellers and buyers are in a better position to select qualified, competent sales professionals with confidence and trust.

If you want to set yourself apart, the certified professional yacht broker (cpyb) program is for you..

Get Certified

CPYB Certification is the mark of excellence for yacht sales professionals throughout North America.

Earning Certification

CPYB brokers have met professional qualifications and have successfully passed a three-hour examination, testing their skills and knowledge as yacht sales professionals. If you are committed to professionalism and have what it takes, we invite you to apply.

Renew Your Certification

Retaining certification ensures you stay current with industry trends.

As you know, staying competitive and successful requires a continuing commitment to educating yourself on the latest industry information and insights. That is why the basis of CPYB Recertification requires your participation in educational activities and professional involvement that help you to remain one of the most experienced brokers in the brokerage industry.

See How Companies Like Yours are Growing with CPYB

Upcoming pre-approved events.

Tue 10 2024

September 10, 2024 11:00am - 1:00pm edt, cpyb: exam prep session, webinar date: september 10, 2024.

Presenter: Staley Weidman III, CPYB

Any CPYB Candidate (or CPYB certified member) is invited to participate in this exam prep session led by Staley Weidman III, CPYB. In this two-hour session, you will hear from 5 subject matter experts while they cover key topics under each of the five Principal Knowledge categories that candidates will encounter on the exam. Primarily intended for exam takers, but all CPYB’s who attend this session will earn 3 CE. Consider signing up and attending as a refresher!

Thu 19 2024

September 19, 2024 12:00pm - 2:00pm edt, brokers brunch: ‎surveyor selection, survey reports and how to handle findings, webinar date: september 19, 2024.

As brokers we need to be careful with our involvement when assisting our buyers selecting a ‎suitable surveyor. What can we do, what can’t we do? Attending the survey is the best way to ‎understand what is discovered. The buyer-owned survey report should be reviewed to discuss ‎normal wear and tear vs. problem items. What is the best way to handle repairs to keep your deal ‎on track? The survey is the turning point for every transaction and your involvement and advice ‎to your buyer can make a big difference. ‎

June: Recognition for New CPYBs

Join us in celebrating the new CPYBs certified in June 2024.

May: Recognition for New CPYBs

Join us in celebrating the new CPYBs certified in May 2024.

April: Recognition for New CPYBs

Join us in celebrating the new CPYBs certified in April 2024.

March 2024: Recognition for New CPYBs

Join us in celebrating the new CPYBs certified in March 2024.

Industry Partners

Partner Associations

CPYB :: National Press Building 529 14th Street NW, Suite 1280 Washington, DC 20045 USA Phone: 410.940.6349 Email: [email protected]

©2024 CPYB Certified Professional Yacht Brokers All images and content ©2024 CPYB All rights reserved | Legal Disclaimer

How to Become a Yacht Broker: Requirements Explained

Fun fact: U.S. boat sales can reach heights of up to $41 billion bucks each year. And while most people want to join the frenzy by saving up to buy their own boat, other clever cats join in on the big business by selling the boats. Yachts in particular can sell for a very pretty penny. So hopping in on the craze by starting a career as a yacht broker might get you a sweet slice of that $41 billion dollar business.

But although it might seem pretty lucrative to become a yacht broker, you can't really just head to the dealership and take on the role. On the contrary, there are quite a few hoops you might have to jump through to start a career in the yacht sales business. Wondering how to become a yacht broker? Here's what the job requires.

Basic Knowledge of the Business

First of all - would you buy a car from a guy who's never driven one? Exactly. Before you even think about becoming a yacht broker, you have to make sure you know what to tell your buyers. First hand experience with yachts should give you the upper hand in the business so that you know exactly how to sell a boat's good points and how to take attention away from its flaws.

Yacht brokers need to know the need-to-knows of the business. If you don't have a boat of your own, then you can visit your local marina and talk with the boat owners there. Visit a dealership and ask about boat specifics. You can even do research at home. It pays to know everything there is to know about boats if you want to really get your buyers to seal the deal especially if you don't have a lot of sales experience yet.

CPYB Certification

For the record - certification isn't required if you're wondering how to become a yacht broker. In fact, not a single brokerage requires it since they're more interested in experience in sales and skills. But it is helpful for buyers who want to make sure they’re dealing with someone with a good sales record.

That's exactly what certification is for. Presently, only the Yacht Brokers Association of America ( YBAA ) offers a course for certifying brokers, providing the title Certified Professional Yacht Broker (CPYB.) Applicants must be able to provide several documents to start the certification process. These include:

• Proof of present employment as a yacht broker for at least 1 year
• Proof of employment as a yacht broker for at least three years in the past 10 year period
• Proof of ethical yacht sales and necessary documentation
• A dedicated escrow/trust account for all client funds in trust
• Where applicable, the individual holds all necessary licenses required by the local government
• No violations for the last seven years of any surety or Codes of Ethics of any brokerage organizations or groups that the applicant is a part of
• Pass the CPYB exam

Individuals who comply with these requirements (among several others) are eligible to obtain certification as a Certified Professional Yacht Broker from the Yacht Brokers Association of America.

Alternatively E-learning courses and seminars are also helpful for developing skills. The Association offers courses on warranties, insurance, marketing, co-brokerage, and all of the nitty gritty details of being a yacht broker.

These e-seminars can be helpful in providing insight so you can navigate the work of selling boats, offering important knowledge on specifics that you might not be able to find anywhere else.

Do You Need a License for a Yacht Brokers Career?

To be clear, there are very few states that actually require a yacht broker to have a license . As of writing, only the states of Florida , California, and Virginia require yacht brokers a license to practice their trade through the local government. Other states have no yacht sales regulations.

The requirements for acquiring a license change between states, but you might expect some of these requirements to pop up during the process:

• At least 18 years of age
• A fixed place of business
• Employed as a yacht broker as your primary occupation in another state for at least three years OR
• Own and operate a business selling new or used yachts in the state for at least three years immediately after applying for a license OR
• Employed as a licensed yacht broker for at least a year out of the last five years in the state
• Relevant certification from the YBAA and licenses

These are a must for licenses in California, but Florida and Virginia might require completely different documents and regulations. Licensing process fees can cost you between $200 and $300 to become a licensed broker, depending on the place you're in. It may be helpful to check locally to get a better idea.

Renewal of licensing may have to take place annually depending on local regulations, but it can be different for different states. In some cases, you might also have to complete and pass a written exam to ensure that you're knowledgeable on the specifics of the industry before you can become a licensed broker.

Education, Degree, and School Requirements for the Career

Is a degree a must to become a yacht broker? Yacht brokerages will usually prefer employing yacht brokers with at least a Bachelor's Degree, but it's not uncommon for high school graduates to get jobs as yacht brokers. Of course, a college education and a Bachelor's Degree in business, marketing, sales, or any other related course can be helpful, but you will find it's not always a must in most states.

Selling yachts and sealing deals aren't really skills they teach you at high school -- you get that from years of sales experience. If you've got the chops to make sales and you know the ins and outs of yachts, then it shouldn't be impossible to get a job as a yacht broker -- even without a college degree or an extensive background in school based education especially if you pass the brokerage's exam and requirements.

How Much Do Yacht Brokers Make?

What's a yacht broker salary like? Yacht brokers work on a commission just like any other broker or salesperson career, which means that they make more when they sell more. According to statistics, a successful yacht broker can make a salary of as much as $120,00 a year if they're dealing with higher end yacht models. But that's a very generous estimate of what real figures actually look like.

If we're being realistic, a yacht broker can make an average of about $70,000 a year. That places their weekly salary payout at around $1,300 to $1,400. Of course, peak seasons do exist where sales increase, earning them an extra $500 to $1,000 a week if they're lucky.

Another helpful piece of information is that the amount they get in terms of commissions isn't permanent. Most brokers will ask for 10% of the total sales, but there are net commissions and percentage commissions.

With a net commission agreement, the broker gets the exact amount agreed with the clients regardless of whether or not the yacht is sold for a lower or higher price after negotiations. On the other hand, percentage commissions will earn the broker a specific percentage of the successful sales, which is affected by negotiations made on the sale.

You'll also have to consider the situation if there's a broker working for the buying end as well. The listing broker and selling broker will often have to split the commission from the sales. So if the clients agree to pay a 10% commission on the sale, the brokers won't get 10% each, but will instead get 5% each for a total cut of 10%.

Tips on How to Become a Yacht Broker

• First of all - connections are key in this career. Expand your network by visiting boat shows, dealerships, and other places where you can meet new people in the industry.
• It's helpful to ask a pro. Find and train at a yacht brokerage under licensed or experienced yacht brokers with lots of sales experience to get a better idea of the intricacies of the sale and relevant skills and knowledge.
• You must learn to accept rejection. Yachts are expensive, and even the most interested buyers can back off of a deal when their budget won't allow it.
• Maintain previous contacts. Prospective buyers who didn't push through in the past might be more comfortable to purchase a boat later in the future. It may be helpful to keep in touch.
• Be likable. You and your competition are all selling the same boats. It's your personality that will make all of the difference.
• Go online. A lot of your prospective buyers exist on the internet. If you want to reach a wider audience, try your hand at online marketing.
• Be teachable. If you don't have a lot of experience or a degree in marketing or business, make up for the school deficit by attending seminars and learning courses to expand your knowledge and skills.

FAQs About How to Become a Yacht Broker

Is it hard to become a yacht broker.

All jobs come with their own unique set of challenges. Becoming a successful yacht broker requires persistence and lots of exposure to the actual job. You will find that there are intricacies you'll only learn once you're out on the field since they're not taught in school or in textbooks. Work with a more experienced broker to learn more about what it takes to secure those sales.

What about luxury yacht brokers?

Selling luxury superyachts and gigayachts can earn you massive income in a single transaction, but it's not quite as easy as selling small fry. You're going to need lots of sales experience since you're going to deal with a yacht brokerage and corporations instead of not private individuals.

They might also be more particular about making sure their brokers education, preferring those that have a Bachelor's Degree in business, marketing, and other appropriate courses and not just a high school diploma. It's always best to start out with smaller boats and then work your way up by joining a brokerage firm for luxury yachts for the super rich clientele.

Quitting Your Day Job?

If you're thinking about quitting your day job to pursue your passion for boats, then it pays to know how to become a yacht broker. You'll find that it will take some serious sacrifice and learning before you can call yourself a success in the industry. But with the right contacts, proper licenses and experience, and lots of practice and exposure, you might just be able to secure for yourself a high paying job that puts you in the company of some of the richest communities around.

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Boats for Sale

Ybaa university 2024 - providence, ri - wednesday, july 17, 2024,   find more information/registration here, stay up to date with ybaa on social media.

Upcoming Events view all events

Thu 19 2024

September 19, 2024 12:00pm - 2:00pm edt, brokers brunch: ‎surveyor selection, survey reports and how to handle findings, brunch date: september 19, 2024.

As brokers we need to be careful with our involvement when assisting our buyers selecting a ‎suitable surveyor. What can we do, what can’t we do? Attending the survey is the best way to ‎understand what is discovered. The buyer-owned survey report should be reviewed to discuss ‎normal wear and tear vs. problem items. What is the best way to handle repairs to keep your deal ‎on track? The survey is the turning point for every transaction and your involvement and advice ‎to your buyer can make a big difference. ‎

Thu 10 2024

October 10, 2024 1:00pm - 2:00pm edt, ami kids webinar, date: october 10, 2024.

Join AMIkids for an informative webinar to learn about their yacht donation program, a unique ‎alternative to selling or trading that turns luxury yacht donations into funding for their charitable cause. ‎Our expert panel will guide you through the process of donating your yacht, highlighting the benefits of ‎this innovative approach to the intersection between philanthropy and yacht brokerage.

November 7, 2024 1:00PM - 2:00PM EST

Ybaa webinar: tbd, webinar date: november 7, 2024, latest news view all news.

Five Tips for Building Strong Customer Relationships

In a recent survey, customers said that the #1 reason they do business with a particular company is ‎because of a relationship with someone within that company. The same survey also showed that 97% of ‎customers did business with a particular salesperson because they liked and trusted that person. Thus, as ‎salespeople, having a strong relationship in which people like and trust us is more important than any other ‎factor in the sales process. ‎

Key Sales Success Traits That Require No Talent

Many of the most successful salespeople are not Rhode Scholars and they possess no particular ‎talents or gifts. Some might say, “Well, wait, they have the gift of gab. That’s a talent.” Yes, ‎some do, but many do not, and many are introverts who are not super-comfortable on the social ‎scene. That said, they are still successful. The reason being is that a lot, if not all, of the most ‎important sales success traits don’t require you to be a member of Mensa nor do they require ‎you to be a born socialite equipped with a silver tongue. So, what are these key success traits ‎that almost anyone from any walk of life can have? Here they are…‎

Six More Success Traits of Top Salespeople

In last month’s article, I wrote about six success traits of top salespeople. In this article I’ll ‎cover six more. As a refresher, here are the first six: a positive attitude, being action oriented, ‎being prepared, being businesslike and business-savvy, the ability to stand out from the crowd, ‎and finally, likeability, trustworthiness, and the ability to build relationships. Now, here are the ‎additional six.‎

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MRAATraining Course Catalog

Page down to view full list of courses available in the mraatraining library., already a silver or gold member access your mraatraining dashboard below:, education for your entire team.

MRAATraining offers on-demand, self-paced courses to Silver and Gold members. Featuring 260+ marine-retailer focused courses on sales, marketing, leadership, management, customer service, the service department and more!

Are you not a member and want to access all training courses below? Sign Up Here.

Are you a Bronze member and want to upgrade to Silver? Email Director of Membership Sherri Cuvala.  

Page down to view full list of courses available in the MRAA Training Library.

Courses Packages included in MRAATraining:

• Customer Acquisition Course Package
• Dealer Week 2023 Education
• Service Writer Course Package
• Upselling in Service Course Package
• Sales Basics Course Package
• Leadership Course Package
• Customer Experience Course Package

Customer Acquisition Course Package Acquire Your Customers in a Softer Market

• Course 1: Selling Value and Experience in the New Economy with Ryan Estis
• Course 2: Use Facebook & Instagram to Generate Leads that Turn into Buyers with Danny Decker
• Course 3: Overcome Objections with Next Level Desking and Financing with Dom Zappia
• Guide: MRAA Guide to Navigating 2024

Dealer Week 2023 Education The MRAA Conference and Expo Courses that offer your dealership vital tools for 2024 through 3 separate pathways

Sales & marketing pathway.

• Attitude: A Multiplying Factor in Your Sales Success with Jim Million
• Overcome Objections with Next Level Deal Desking & Financing with Dom Zappia and Jamison Carrier
• Selling Value and Experience in the New Economy with Ryan Estis
• Tactics to Turn Your Boat Inventory Faster with David Parker
• Use Facebook & Instagram to Generate Leads That Turn into Buyers with Danny Decker

Leadership Pathway

• 4 Steps to Solving Your Dealership’s Most Complex Issues with Dave Newell
• Drive Dealership Performance through Interdepartmental Harmony with Kurt von Ahnen
• How to Fix Breakdowns in Dealership Communication with Marcus Sheridan
• Recalibrate & Renew Your Dealership for What’s Ahead with John Spader
• Transform Your Retail Environment, Transform Your Customer Experience & Profits with Paige Wittman

Service & Parts Pathway

• Apply Action Leadership in Your Service & Parts Departments with Kurt von Ahnen
• Get on the A-List for Premium Service Success with Valerie Ziebron
• How to Prevent & Address Parts Obsolescence with Steve Jones
• Solve Your Parts & Service Customers’ Problems with Jim Million
• Update Your Service & Parts Communication for a Changing Customer with Paula Crosbie and Dixie Morrow

Service Writer Course Package Take your service writing skills to the next level: A 7-part series for dealership service advisors

• 3 Tactics to Turn Your Shop into a Customer Loyalty Machine with Bob Clements
• 3 Ways to Earn Your Service Customer’s Trust with Chris Collins
• Fix it Right: Then and Now with Valerie Ziebron
• Increase the Profit of What’s Already on Your Lift with Jordon Schoolmeester
• Master the Write-Up with Valerie Ziebron
• Service CSI & Upselling: Not an Either/Or Proposition with Valerie Ziebron
• Turn Upset Customers into Loyal Ones with Valerie Ziebron

Upselling in Service Course Package A series of tactics to help you maximize profits and enhance customer satisfaction through the services you offer

• Guerilla Marketing for Service with Matt Sellhorst
• Guide to Building a Service Menu with David Parker and Liz Walz
• Increase the Profit of What’s Already on Your Lift Package with Jordon Schoolmeester

Sales Basics Course Package Master the Sales Basics: A 5-part series for every dealership

• Buyer Motivation: Key to Building Value with Jim Million
• Get Real about Follow-Up or Get Gone with Jordon Schoolmeester
• Getting More People to the Desk with Tony Gonzalez
• Hitting & Blocking: The Fundamentals of Sales with Sam Dantzler
• Questioning and Listening for Stellar Sales Results with John Spence

Leadership Course Package How to Excel as a Dealership Leader & Manager: A 7-part series for current and aspiring dealership leaders and managers

• ESI Fuels CSI Package with Sam Dantzler
• “How to Excel as a Dealership Leader and Manager” Performance Plan
• Master Your Time & Stress with Valerie Ziebron
• Normalization of Deviance: A Silent Profit Killer with Tony Gonzalez
• Planning for Peak Performance with John Spence
• Strengthen Your Dealership’s Workforce with Ty Bello
• Take Control of Your Day with Tony Gonzalez

Customer Experience Course Package 5 Ways to Elevate Your Customer Experience

• How to Navigate Difficult Customer Conversations with John Spence
• Make Customer Service Your Competitive Advantage with Tim Sanders
• Marketing the Boating Lifestyle with Samantha Scott
• Use Digital to Personalize the Customer Experience with
• Web of Value with John Spence

All Courses included in MRAATraining:

Jump to: course packages · tnt · dealer case study service courses · sales courses · management courses · marketing courses · other courses · continuous certification, service courses.

• Attract and Keep Techs with Valerie Ziebron
• Build a Service Dream Team with Valerie Ziebron
• Coach Your Service Team to Success with Jim Million
• Combat the Assault on Your Shop’s Repair Time with Valerie Ziebron
• Create a Parts & Accessories Superstar with Robert Grant
• Dealer to Dealer: Increase Your Service Profits with Tony Jeary
• Design Your Way to More Parts and Accessories Revenue with Brett Beaudette
• Develop Marketing & Growth Plans for Your Parts Department with Sara Hey
• Service Scheduling & Parts: How to Create Harmony with Robert Grant
• Shop Talk: Mastering Communication Inside Service with Valerie Ziebron
• Fix It Right: Then and Now with Valerie Ziebron
• Forecasting Service Net Profit with Ed Alosi
• How to Catch Up in Service with Max Materne
• Improve Revenue, Efficiency and CSI with an Active Delivery Process with David Foco
• Keep Your Surgeons in Surgery with Jordon Schoolmeester
• Reduce Service Dept. Pain with These Workforce Tools & Strategies with Jim Million
• Reducing Repair Cycle Time with Valerie Ziebron
• Rethink How You Find Great Techs and Advisors with Max Materne
• Service & Parts Warranty: Control the Tsunami with Paula Crosbie
• Solve Service Writer Suffering with David Spader
• Super Service to the Rescue! with John Greene
• The Future of Service Efficiency with Jim Million
• The Internet is Killing Your Parts & Accessories Biz? Think Again. with Sam Dantzler
• The Service Clock: Rethink Your Department’s Approach to Time with Max Materne
• The Technician Shortage with Valerie Ziebron
• Time to Settle the P&A Inventory Debate: Lean & Mean or Fat & Happy with Eddy Paoletta
• Too Much _ + Not Enough _ = Service Stress with Jordon Schoolmeester
• Turn Upset Customers Into Loyal Ones with Valerie Ziebron
• Update Your Service & Parts Communication for a Changing Customer with Paula Crosbie & Dixie Morrow
• Update Your Service & Parts Playbook with Valerie Ziebron

Sales Courses

• 7 Selling Strategies Your Dealership Will Need in 2023 with Marcus Sheridan
• A is for Attitude with Sam Dantzler
• Assess, Develop & Coach Your Sales Team with Ty Bello
• Buyer Motivation: The Key to Building Value with Jim Million
• CSI: Outside the Box with Steve Pizzolato
• Dealer to Dealer: Compete on Value with Tony Jeary
• Develop Your Sales Staff’s Mental Toughness with Kirk Armstrong
• Discover Boating First-Time Boat Buyer Research with Discover Boating
• F&I: Does That Stand for Fairies and Imps? No, the Money is Real with DJ Stringer
• Fill the Gaps in Your Sales Process with Jim Million and Bob McCann
• Fire Your Sales Team with Eric Keiles
• Gain a Trust Edge Over the Competition with David Horsager
• Get Ahead of the Pre-Owned Opportunity with Tony Gonzalez
• Go for No with Andrew Waltz & Richard Felton
• Grow Your Business with First-Time Boat Buyers with Jim Million
• How to Fix Your Phone Performance with Mike Markette
• How to Seek and Sell More Pre-Owned Units Profitably with Tony Gonzalez
• How to Sell to First Time Boat Buyers with Sam Dantzler
• Implement Digital Into Your Sales Process with Evan Davis
• Improve Sales Productivity by Focusing on the Customer Interview with Bob McCann
• Learn to Love Role-Playing with Bob McCann
• Let’s Play Detective and Solve a Mystery: The Customer with DJ Stringer
• Make Customer Service Your Competitive Advantage with Theresa Syer
• Maximize Boat Show Sales with Don Cooper
• Moving Inventory Through Positioning and Promotion with Samantha Scott
• Optimize Sales Lead Performance for Maximum Return with Bob McCann
• Overcome Objections with Next Level Deal Desking & Financing with Dom Zappia & Jamison Carrier
• Plan Your Post Pandemic F&I Process with Paul Sheldon
• Sales Attribution: The Secret Sauce Behind Smart Marketing and Bigger Profits
• Sales Strategies for the Hyper-Informed Customer with David Martin
• Sell More Boats With CRM Coaching with Bob McCann
• Selling Boats on eBay and Craigslist with ARI
• Start Closing More Phone & Internet Shoppers with Jerry Thibeau
• Stop Leaking Customers! Master Omnichannel with Sam Dantzler
• The Key to a Killer Sales Process with Sam Dantzler
• The Rules of Engagement with David Martin
• Three Strikes, and You’re NOT Out in F&I with DJ Stringer
• Unify Sales and Service for the Ultimate CX with Valerie Ziebron
• Why Your Dealership Needs a Business Development Center with Sam Dantzler

Management Courses

• Apply These Tools to Overcome the Obstacles in Your Way (Part 2) with Jill Young
• Avoid 5 Mistakes that Impact What’s Next for Your Business with Kendall Rawls & Dan Iosue
• Boost Efficiency by Navigating Dealership Change with Jim Million
• Case Study: The Lean Profit Machine with Tim Lawrence & Rob Brown
• Create a Culture That Delivers with Tony Gonzalez
• Dealer to Dealer: Best Ideas Package with MRAA
• Dealership of the Future with Brad Smith & Colleen Malloy
• Design Your Dealership for a Changing Market with David Parker
• Develop Compensation Plans that Produce Results with Bob Clements
• Developing Your Dealership’s Bench Strength with Dan Iosue & Dan Schneider
• Ease the Pain of Seasonality Through Better Processes with David Foco
• ESI Fuels CSI with Sam Dantzler
• Future-Proofing Your Business with Troy Hazard
• Get a Grip on your Business: Don’t Let your Business Run You (Part 1) with Jill Young
• Hiring: Stop Doing it Wrong with Sam Dantzler
• How to Classify Your Exempt and Non-Exempt Employees with KPA
• How to Implement Effective Onboarding with KPA
• How to Recruit, Work With, and Lead People Not Like You with Kelly McDonald
• How to Thrive on the Other Side of 2020 with John Spence
• HR Strategies to Fill the Gaps in Your Dealership’s Workforce with Glora Sinclair Miller
• Improve Your Dealership Through Process Mapping with Paul Weaver
• Intrapreneurship: Developing Early Adopters & Harnessing Innovation in Your Company with Samantha Cunningham Zawilinski
• Manage Promises, Not People: How to Create a Self-Managing Team with Eric Papp
• OSHA Rules’ Effect on Required Reporting with KPA
• Prepare Your Dealership for the Disruption Ahead with Sam Dantzler
• Rethink How to Engage & Hold onto Your Employees with Gloria Sinclair Miller
• Shine a Bright Light in Your Dealership’s Dark Spaces with Sam Dantzler
• Supercharge Your Customer Experience Workshop with Theresa Syer
• Take Control with a Positive Attitude with Matt Booth
• Telling Ain’t Training Workshop with Jim Million
• The Conversations that Drive Succession with Andrew Keyt
• The Managing Me Workshop with Art Hill
• Three Tools to Lead Your Managers with Michael Rees
• What You Need to Know About Credit Bureaus with Priority One Financial Services
• Work with Different & Sometimes Conflicting Personalities with Sara Hey

Marketing Courses

• 5 Marketing Mistakes Your Dealership Can No Longer Afford with Danny Decker
• Amp Up Your Email Marketing with Samantha Scott
• Bring in Business with Local Digital Marketing with Aaron Wieche
• Create the Ultimate User Experience with Marcus Sheridan
• Customer Loyalty in the Digital Age with ARI
• Dealer to Dealer: Grow Your Customer Base with Tony Jeary
• Developing Your Personal Brand with Allison Chaney
• Evaluate Your Website’s Domain, Design and Digital Content with Jim Million
• Grow Your Customer Base with Facebook Ads in 2021 with Danny Decker
• How Digital Can Supercharge Your Dealership with Tim Sanders
• How to Become a Video-First Dealership Workshop with Marcus Sheridan
• How to Build a Brand Everyone Wants to Connect to with Paul J. Daly
• How to Build Your 2021 Marketing Plan with or without a Boat Show with Marcus Sheridan
• How to Create a Marketing Plan When You Don’t Have Any Inventory with Danny Decker
• How to Hold Your Digital Accountable with Rich Delancey
• How to Identify & Attract Your Ideal Customers with Danny Decker
• How to Win at Google Mobile Search, Local Search and Maps with Aaron Weiche
• In-Store Technology Marketing Makeover with ARI
• Local Search: How to Win at Google’s Game with ARI
• Marketing to #Millennials with ARI
• Millennials: How They Work and Why They Buy with Sam Dantzler
• Online vs Offline Customers – Give Them the Same Great Experience with ARI
• RBLC: New Markets Case Studies with MRAA, Discover Boating, National Marine Manufacturers Association & Recreational Boating and Fishing Foundation
• Redesign Your Showroom to Sell More with Jennifer Robison
• Stop Letting Data Get Between You and the Customer with Sam Dantzler
• Take Your Dealership Mobile with Aaron Weiche
• Text Me! Improve Customer Communication and Staff Efficiency in Parts & Service with Jeremy DeFelice
• Texting Customers: Do’s, Don’ts and How to Make It a Win-Win with Bob McCann & Graham Anderson
• The Magic and Myth of Digital Media with Jim Ackerman
• Think Outside the Inbox: Email Marketing Pro Tips with ARI
• Two Marketing Metrics That Can Increase Sales and Lower Costs with Jim Ackerman
• Using Digital to Personalize the Customer Experience with Rich Delancey
• Using Technology to Sell More with Kirk Armstrong
• What’s New in Digital and Why Should I Care? with Rich Delancey
• Why Aren’t We Doing That? The Low Hanging Fruit of Digital Advertising with Tim Schmidt
• Why Branding Matters and What to Do About It with John Spence

Other Courses

Dealer case studies:.

• An Alternative to the Performance Review with Len’s Cove Marina
• Be Efficient & Adaptable thru Technology with Andrew Brodie & Jim Million
• Buy & Sell Pre-Owned Boats with Bob Armington
• Digital Checklists with Bryan Courtney & Sam Dantzler
• Engage More Customers, Sell More Boats with Gordy’s Lakefront Marine
• Onboarding with Mark O’Dell
• Pre-Owned Boat Photography and Video with Mark Dougherty & Jim Million
• Support & Retain Your Techs with Valerie Ziebron & Yvonne Lieblein
• The Advantage of Apprenticeship with Trevor Campbell
• The Power of Customer Profiling with Evan Davis

MRAA Ask the Expert Webinars:

• How to Adjust Your Sales Process for COVID-19 with Liz Walz, Bob McCann & Brad Parker
• How to Adjust Your Service Business with Valerie Ziebron
• How to Conserve Cash and Stabilize Your Business with Pat Kennedy
• How to Get More Boat Deals Financed in Today’s Economy with Jared Zimlin & Jimmy Delegro
• How to Keep Your Customers Boating (and Buying) with Liz Keener
• How to Keep Your Dealership Safe with Robert Siciliano
• How to Lead Dealership Employees Working from Home with Liz Keener
• How to Lead from the Front During Uncertainty with Tony Gonzalez
• How to Make the Best of the Mad Rush in Service with Valerie Ziebron
• How to Make This Season’s Boat Shows Work For You with Don Cooper
• How to Make Your Website ADA Compliant with Harry Casimir
• How to Manage Cash Flow in a Crisis with John Spader
• How to Manage Your Inventory with Garage Composites
• How to Market During the Coronavirus Pandemic with Danny Decker
• How to Maximize Client Communication & Revenue with Texting with Kenect
• How to Sell in Today’s Environment with Sam Dantzler
• How’s it Going on “Developing Your Dealership’s Bench Strength?” with Dan Iosue & Dan Schneider
• Immediate Steps to Operate Safely Today with Liz Keener
• Legal Insights to COVID-19 Solutions with Len Bellavia
• Marketing Service Year Round with Tim Schmidt
• Marketing When You Have No Inventory with Danny Decker
• Nurturing Leads with No Inventory with Bob McCann
• PPC Got You Perplexed? with ARI
• Refresh-Are You Earning Your Customer’s Trust? with Chris Collins
• Virtual Town Hall–MRAA and the COVID-19 Response with Matt Gruhn
• What Dealers Need to Know About the Latest U.S. COVID-19 Mandates with Kevin Timson & Susan Bartowski
• Your Dealership’s Digital Storefront…The Future is Now with Rollick

Gold Member Access: Continuous Certification Courses

2024 Continuous Certification Curriculum

• Q1 Course: “Set Your Employees Up to Offer Outstanding Customer Experience” with Dan Gingiss
• Q2 Course: “Shift Your Team into High-Performance Mode” with John Spence

2023 Continuous Certification Curriculum

• Q1 Course: “Managing Multiple Priorities” with Eric Papp
• Q2 Course: “How to Plan and Optimize Your Digital Marketing Strategy” with Danny Decker

2022 Continuous Certification Curriculum

• Q1 Course: “Key Performance Indicators of a Profitable Dealership” with Sara Hey & Bob Clements
• Q2 Course: “The Five Red Flags that Derail Your Recruiting and Retention Efforts” with Kelly McDonald

2021 Continuous Certification Curriculum

• Q1 Course: “How to Raise Your Game as a Leader and Follower” with John Spence
• Q2 Course: “Become a Trusted Dealership in the Eyes of Today’s Customer” with Marcus Sheridan

2020 Continuous Certification Curriculum

• Q1 Course: “Maximize Your Boat Show Sales” with Dan Cooper
• Q2 Course: “Take Your Employee Satisfaction to the Next Level” with Liz Keener and Bob McCann

2019 Continuous Certification Curriculum

• Q1 Course: “Develop Your Dealership’s Workforce Outside In” with Jim Million
• Q2 Course: “Boost the Productivity of Your Leadership Team” with Ty Bello
• Q3 Course: “Align Your Dealership with Today’s Customer” with Jim Million
• Q4 Course: “Supercharge Your Customer Experience” with Theresa Syer

2018 Continuous Certification Curriculum

• Q1 Course: “Good to Great with CRM” with Sam Dantzler
• Q2 Course: “Customer Experience Mindset” with Theresa Syer
• Q3 Course: “High-Accountability Dealership” with John Spence
• Q4 Course: “Strategy & Improved Performance” with David Spader

Dealer Case Study

Education, team learning & career growth a roadmap on using mraatraining to help educate and engage your team with martin motor sports.

One of the reasons for employee dissatisfaction is low engagement beyond the normal job description and expected roles and responsibilities. But what if you could ensure that you’re connecting with your employees each month, while at the same time helping them grow in their role and career within your dealership? 

It is possible to educate and engage your workforce using MRAATraining.com. Martin Motor Sports, an MRAA Silver Member Dealership from Kelowna, B.C., Canada, has implemented a training program to help connect as a team, create accountability and prosper as a business. Customer Service Specialist Tom Suitor shares a roadmap that has helped his team learn and grow together.

TNT, Training & Tactics

If you want to train your team but don’t know where to start, Training ‘N’ Tactics (TNT) was created for you. TNT is a monthly series that dives into MRAA’s courses that have current relevance to marine dealerships. 

Host Jerrod Kelley, MRAA Content Manager, provides context for each session and tips on how to implement the ideas found in each episode. 

Not a member or want to upgrade to Silver and gain access to all MRAATraining Courses?

Email Director of Membership Sherri Cuvala

Learn more about Silver Membership

Fill out the form below to gain more information about becoming a Silver Member and gaining access to all the educational courses listed below

Renew Your Certificate

Recreational courses, superyacht courses, choose your location.

There is an IYT school on six continents. Begin training in the Mediterranean and finish in the Caribbean. Wherever you choose to be! IYT’s unique modular approach to yacht training has allowed the successful establishment of global partner schools offering a broad range of recreational and professional courses.

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Welcome to yacht broker training

561.212.6175

So you want to sell yachts...

Are you ready.

Here, we will walk you through the entire process from the mere desire to sell a yacht all the way to completing your first sale.

You will learn all of the tips and tricks of what it takes to become successful in this business, all while learning how to manage your client, and have everyone end the sale with a great attitude.

With years of experience in sales, yacht management, owning boats, and creating his own yacht brokerage, Chris Jones, will guide you through this new endeavor - every step of the way.

Once you complete this training, you'll be more than ready to sell your first yacht - and if you're lucky - 

you'll do it as a part of the My Yacht Sales team.

What to do next

If you're serious about becoming a yacht broker, go to the training info section, and then on from there.

 We give you an example of why Chris is the best to learn from.

Reach out to us with any questions, concerns, or if you want to take the plunge and legally become a broker!

We are here to help.

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How to be a successful Superyacht Sales Manager

What does it take to broker a Superyacht?

We caught up with West Nautical Sales Manager Pierre Badin  to discuss what it takes to become a successful yacht broker. Here’s what he had to say.

“I believe all Sales Managers should be very grateful to be evolving on a daily basis in such an exclusive and rewarding market. One of the main keys to success, no matter which field you work in, is to enjoy yourself and be passionate about what you do.”

You call yourself Sales Manager rather than broker. Can you explain this to us?

West Nautical have modelled themselves as a next generation professional services business for the superyacht sector. This refreshing alternative to traditional brokerage firms, opts to employ client and sales managers instead of traditional charter and sales brokers.

What are the 3 main qualities needed to become a successful Yacht sales manager?

• Dedication:  You must be prepared to give yourself 100% to your clients. Be available at all times to attend viewings, even at the last minute. Being a Yacht sales manager is the ultimate form of customised service.
• Integrity:  The quality that makes a Yacht sales manager last in this industry. There are many times in yacht sales where the broker’s personal interest (his commission perspective) takes a different direction from their client’s.
• Ethics and honesty: Remember what we are here for in the first place and whose interest should always be our priority.

Are there any qualifications needed to become a Yacht sales manager and if so, what are they?

There are no schools, special courses or diplomas to qualify a yacht sales manager. Ultimately the client is the only person who can judge you on your abilities.

However, you should have a good, eclectic knowledge of all aspects of a yacht. Therefore a background as a captain or marine engineer would definitely help.

What work experience is best suited to become a yacht sales manager?

You will find successful yacht sales manager come from different backgrounds.  Marketing and sales in other fields, services to UHNWI such as concierge or with a background in luxury real estate.

Many paths lead to the industry and it is often by accident and good fortune that one becomes a yacht sales manager.

It must be a tough industry to be in, very cutthroat at times. What percentage of success would you say comes from experience and what percentage comes from connections?

Connections and networks are key. Plus there is always an introducer between a broker and their client (buyer or seller).

The experience is what makes you different and valuable. What gives you the ability to move on from just an introduction to a fruitful relationship with a confident client.

What is the most challenging part of being a yacht Yacht sales manager and why?

It’s easy to always tell the clients what they want to hear, and it is challenging to be truthful to them.

You need to use a lot of diplomacy to give them a realistic estimate of the true value of their yacht (sellers) or to tell them not to buy the yacht they have fallen in love with, when you know it is not a good boat (buyers).

I have experienced challenges when my opinion as a knowledgeable yacht sales manager differs from my clients’. I have always told them the truth and not what they would like to hear… Ultimately, I think I gained their respect for this and eventually they were thankful for the honest comments.

Where do you think the sales market of Superyachts is heading in the next 5 – 10 years?

I believe we are in an ever-changing world with many possible paths that could be taken. Right now, the market has evolved from a buyer’s market to a seller’s market as so many yachts have been sold. Many new owners have taken the step towards selling or buying, so the proportion between the offer and demand has really changed.

I see it as a good thing for Sales Managers, as now I can really focus on selling the yachts I have been asked to sell and get the best price possible for my clients, rather than spending most of my time and energy looking for buyers.  

What advice would you give to a young Yacht Broker starting out in the industry?

Always keep in mind how lucky you are to work in the yachting industry. Enjoy what you are doing as much as you can. You will do a better job if you love what you do.

Never give up, even when it seems the battle is lost. Try to learn from your clients since they are some of the most successful people in the world.

To read more of our news please click here .

Or, if you have your own “life after yachting” story to tell please get in touch via hello@superyachtcontent.com

West Nautical

Related articles, 5 crew-specific courses you can take anytime, anywhere with maritime training academy, life after yachting: carmen preda. crew life & capseayachting, how a superyacht career prepared myrotat founder for entrepreneurship, how to become a yacht engineer. here are the qualifications & requirements you need.

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The Burr Experience

Exceptional doesn’t just happen. it is only by consistently exceeding every expectation of quality and service that a business can establish itself as the leader within its chosen field., such is the burr experience., from the beginning of the process of purchasing a fleming yacht until its resale, burr yacht sales surpasses each client’s expectations., the consultation.

While one customer may plan on family trips close to home, and another has more adventurous plans, the boater who opts for a Fleming will typically be cruising without a crew. As Arthur Burr said in an article in PassageMaker, “The guy who owns a Fleming is a guy who could buy a 145-footer with a captain, if that’s what he wanted. But what he wants is a boat he and mom can run by themselves.”

The person who owns one may also be an avid boater who appreciates just how exceptional the Fleming brand is and has worked toward the goal of owning a previously-cruised one.The one thing all Fleming owners have in common is a desire to possess an incredible motoryacht, and each type of buyer is equally important at Burr Yacht Sales.

Because we know our clients will likely be owner-operators, we understand how critical it is that every Fleming we sell fit the specific requirements of each person. During your consultation we’ll ask questions about how you’ll be using your Fleming so that we completely understand your needs. We’ll also fully review the features of Fleming yachts as well as the hull-to-hull differences. After providing you with as much knowledge as possible about the vessels and the Fleming brand, we’ll begin working to find you the correct hull.

Building Your Fleming

“Most of the outfitting decisions are made by the owners before or while the boat is being built. The crew at Burr Yachts understands the importance of a systems approach to electronics. The results must be reliable, good looking, and exactly what the new owners need.” – PassageMaker Magazine

When your Fleming arrives via cargo ship on the East Coast it will be met by members of the Burr Yacht Sales team who will handle the required paperwork and prepare the boat to enter the water. Our team then delivers your boat to our Edgewater, MD location where the commissioning process ensues.

The systems – everything from the custom mast to the navigation equipment to the sound systems – will be waiting when the boat arrives at Burr Yachts Sales, and the outfitting process  begins immediately. Sea trials are then completed by our team. As these near completion, we’ll begin to acquaint you with your boat.

Our Training Process

“The trip home was filled with guidance and advice on the electronics, observing our surroundings, etc. etc. Once back at the marina, two more dockings for additional practice.”– John & Carole Gregory

Whether you’ve purchased a new Fleming Yacht or a 15-year- old one, we’ll work with you aboard your Fleming to ensure you become familiar with each and every facet. We provide you and your partner with ample hands-on training to confidently and safely cruise your Fleming anywhere with unfailing self-assurance.

Wherever you take delivery, a member of the Burr Yacht Sales team will be there and will spend time explaining and demonstrating the boat’s systems. We’ll review each one so that you’ll know where everything is located, exactly what it does, and how to maintain it and, should a failure occur, bypass it.

We’ll also devote a significant amount of time to having you maneuver the boat in and around a harbor to ensure you’re able to leave and enter port safely. We’ll then accompany you on a familiarity cruise. The training process ends only when you are completely confident in your Fleming, and your ability to expertly handle it, and able to fully enjoy everything it has to offer.

Our Service

“I called Burr late on a Friday afternoon with an electrical problem. Knowing it was well past normal business hours I said to the guys, ‘It’s late on Friday afternoon how long do you want to do this for?’ The answer was an immediate, ‘Until we fix the problem.’” – Patricia & Rick Graham

Each new and previously-cruised Fleming Yacht is delivered with a placard discreetly affixed in the pilot house with the name and cell phone numbers of the Burr team, and we answer the phone 24/7/365. In some cases, as mentioned in the quote above, there may be a problem that can be fixed over the phone, and we won’t end the call ‘Until we fix the problem.’ In other instances, an issue can arise which requires more attention. Members of our team have been known to fly great distances to assist our clients with their Flemings. If a situation arises while in close proximity to Burr Yacht Sales, as was the case with Mr. Osborne, a longtime Burr customer, we’ll bring the boat in for an immediate assessment.

As Mr. Osborne was cruising not far from our marina, a missing marker led to his grounding Glory, his Fleming 55, hard enough that it “…lurched skyward, raising her beautiful hull three or four feet,” he later wrote to us in a kind letter, recounting his experience. Glory lost her starboard stabilizer in the impact.

Mr. Osborne immediately called Pat Flaherty who made arrangements to get Glory into our marina the next morning. While Mr. Osborne had been certain that the impact had damaged Glory’s hull, once we hauled her out of the water, all that could be seen was a small scratch. After completing a thorough inspection of Glory, we installed a stabilizer and shaft we had prepared. By 3:00 p.m., four hours after arriving at our marina, Glory was back on the open water.

“In virtually every case where we have resold a Fleming, both the buyer and the seller have walked away smiling. The key to this is our total honesty with both buyer and seller.”– Arthur Burr

When you allow Burr Yacht Sales to list your Fleming for resale, you’ll have the experience of the entire Burr team working to ensure the sale is a seamless and satisfying process. Before we list your Fleming for sale, our dedicated service department will identify and fix any minor issues. We’ll also make suggestions on upgrades and updates. By taking these steps prior to any showings, there is minimal risk of an undiscovered problem coming to light once a prospective has shown interest in your Fleming.

At the heart of the Burr Experience is our relationship with our customers. It is a relationship that, in many cases, also encompasses fulfilling the changing needs and desires of a boating family over the course of decades. When you decide you’re ready for a change, it is this ongoing relationship that will allow you to trust Burr to handle the resale of your Fleming Yacht.

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Power Boat Training

We offer several power boat training courses ranging from 3 hours up to 16 hours in some locations.  Training is done on-the-water on the clients own boat.  To read more details about these courses, click here . Feel free to contact our training center if you have questions about any of our courses.

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Yacht training.

These classes are for Yachts 35 ft - 100+ ft and are usually conducted aboard the client's yacht over multiple days.

By taking our Basic Powerboat Cruising & Inshore Powerboat Cruising courses, you'll be able to apply for the  International Proficiency Certification (IPC)  for Yachts, which is required to charter boats in European waters.

Our Instructors will travel to you if you own a yacht but arrangements can be made if you don't.

Any questions about which class to choose?

Please contact us at (843) 259-2250 or send a message to our Help Desk at [email protected] regarding on-the-water training. For a quick response, please mention that you are a customer of Pier One Yacht Sales.

We Are Yacht Brokers

Welcome to Atlantic Yacht & Ship, Inc. We remain an integral leader in the yacht and ship brokerage industry, serving the yachting community since 1959. Atlantic Yacht & Ship, in Fort Lauderdale, Florida is located in the heart of the “Yachting Capital of the World”. Whether buying or selling a quality motor yacht, center console, or having your luxury yacht built. Atlantic Yacht & Ship is your one-stop resource for the highest quality luxury yacht sales and service in the yachting industry today. The dynamics in buying or selling a yacht are complex and time consuming, but at Atlantic Yacht & Ship, our team of professional yacht brokers are prepared to handle the entire process and create a positive and easy experience for all our clients.

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From boat & yacht sales professionals.

I Highly, Highly, Highly Recommend

“I highly, highly, highly recommend the Yacht Sales Academy training. Over 50 of Denison’s brokers have successfully completed it. Every single one of them received value from taking the training and told me they would vouch for the investment.”

Bob Denison

President, Denison Yacht Sales

I’ve Closed The Most Deals Out of 250 Brokers in 2023!

“I highly recommend taking Vincent’s course if you haven’t already!! I’m now number 5 in my company with over 250 brokers with the most deals closed this year! Hot on the tail of being #3 by Jan 1 2024!”

Paul Ouimette

United Yacht Sales

The Best Sales Training in The Boating Business?

“Last week we had a Sales Seminar. We had over 40 people attending and the overall reaction was ‘Fantastic’. Vincent Finetti was a home run. He’s definitely the best sales trainer in our business.”

Peter Schmidt

Founder and CEO of United Yacht Sales (150+ brokers)

I’ve Got More Listings Than Any Of The 50 Brokers In Our Company!

“I wanted to report that I will have 29 listings online soon. I’ve got 25 online now. I feel it’s because I’ve been following your advice. Not one strategy has brought the listings but a combination of using all your techniques has helped. I’ve got more listings than anyone else in our company now and that’s almost 50 brokers. 27’ to 73’. I wanted to thank you for your continued help.”

Cory Webster

Yacht Broker, Galati Yacht Sales

Sold 7 Boats & Got 4 New Listings Under Lockdown!

“I recently completed the course. I implemented an email strategy that came up in the first call. I sent an email to my list (of just over 5,000) and received over 400 replies. So far (4 weeks later) I have sold 7 boats and secured 4 new listings, far surpassing what I did in the same period last year. And all this has been achieved under lockdown. I full recommend the Yacht Sales Academy and encourage you to implement the strategies shared. I also found the mastermind aspect & connections built with other brokers to be very useful.”

Niall Heaney

GulfStream Boat Sales​

Sold 6 Boats in 30 Days & Got 3 Boats Under Contract

“I want to thank you very much for helping me and giving me the advantage to be a part of your last zoom course! I want to let you know that  I have sold 6 boats in the last 30 days and have another one closing next week and a survey tomorrow! As well, I have 3 boats under contract and working on some more. Thank you for all of your help! I really appreciate it!

David D. Hunt

Galati Yacht Sales

Closed My First $1,000,000+ Yacht

 “Closed my first $1,000,000+ yacht last week and I couldn’t have landed that deal without the skills I learned from Yacht Sales Academy. Thank you Vincent Finetti!”

Gordon Bennett

Yacht Broker, Annapolis Yacht Sales

Recently Sold a €2.5M Yacht 

“Special Thanks to Vincent and Yacht Sales Academy! I applied some of the techniques and recently sold a €2,500,000 million yacht. The Yacht Sales Academy Masterclass is a true investment.”

Cedrick Leclerc

Yacht Consultant, Monaco, Breeze Yachting

Sold 3 Boats in 14 Hours

“Sold 3 boats in 14 hours Saturday (thanks to Yacht Sales Academy) – now I’m a little busy delivering them. Thanks again.”

Dale Goodman

Yacht Broker, KMC Marine

I’m Slammed!

“I’m Slammed! Last year, I was selling less than a boat a month, to now, averaging 3 boats a month.” 

Eric Brummett

Yacht & Boat Broker, Bob Hodge Marine

Over $15,000,000 In Sales

“Some big, some small, since Vincent and I started talking I’ve done over $15m in sales.” 

Ryan Haines

Owner, RKH Yachts

What Brokers Are Saying

About the yacht sales academy, what shipyards & brokerages are saying, about the yacht sales workshops.

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Home / School, courses also ONLINE / Russia

Sailing schools and courses (ISSA, RYA, IYT) in Russia

The possibilities for yachting in russia are unlimited, since this is a country with a long maritime history. you just need to choose where you want to sail. small and big lakes, full-flowing rivers, warm and cold seas — all this is available to those who want to try sailing in this country..

Practical yachting

You will be able to master the skills of sailing; learn to feel the boat, approach and leave the pier, learn about the safety measures on the water and much more.

There are places in 1 team

International Bareboat Skipper (IYT) Course

Having received the International Bareboat Skipper Certificate, you can independently charter a yacht on a charter and operate it in the waters of any country.

More details

ISSA Offshore Skipper course

The certificated confirms the skills sufficient to sail the yacht in light and dark hours at a distance from a sheltered port up to 100 sea miles.

IYT International Crew course

This is a certificate of excellence for those candidates who wish to train to become an active crew member on a power or sailing yacht. It includes Introduction to Boating for power and sail yachts.

IYT Introductory Sailing Skills course

This course is great for groups of friends or like-minded people to get together for a few days of fun sailing while learning skills to better help as crew onboard.

IYT Try Sailing Course

It’s a fun hands-on course to enjoy being on the water while learning basic sailing skills.

Yacht management training in the Moscow region

In three hours of training, you will learn the basic techniques of managing a yacht, learn some of the specifics of working with a yacht, a helm, sails.

RYA Coastal Skipper course

Advanced skippering techniques for yachtsmen with considerable knowledge of sailing and navigation, wanting to undertake coastal passages by day and night.

RYA Competent Crew course

This course is for beginners and those who would like to become active crew members rather than just passengers.

RYA Day Skipper course

A course for aspiring skippers with some yachting experience and basic navigation and sailing skills.

RYA Start Yachting course

A short introduction to sailing for complete beginners.